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    t do you visualize when you think of each word?

    Would you rather do business with an “old” or “experienced” business? It depends on personal perception and you need to know the per

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    Word choice can change the perception and value of your business communications. Each piece of correspondence, promotional, marketing and advertising material your company produces is an investment in your success. Are you investing wisely?

    Think about the words “old” and “experienced”. They have similar meanings. However if you advertised that you are the most “experienced” business as opposed to the “oldest” you’d probably receive a better response.

    Let’s look at the definitions.

    Old by definition means one of specified age or from an earlier time.

    Experienced by definition means made skillful or wise through experience (also practiced).

    By definition the words are similar and can be interchanged, yet what do you visualize when you think of each word?

    Would you rather do business with an “old” or “experienced” business? It depends on personal perception and you need to know the perc

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    investment in your success. Are you investing wisely?

    Think about the words “old” and “experienced”. They have similar meanings. However if you advertised that you are the most “experienced” business as opposed to the “oldest” you’d probably receive a better response.

    Let’s look at the definitions.

    Old by definition means one of specified age or from an earlier time.

    Experienced by definition means made skillful or wise through experience (also practiced).

    By definition the words are similar and can be interchanged, yet what do you visualize when you think of each word?

    Would you rather do business with an “old” or “experienced” business? It depends on personal perception and you need to know the per

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    perienced” business as opposed to the “oldest” you’d probably receive a better response.

    Let’s look at the definitions.

    Old by definition means one of specified age or from an earlier time.

    Experienced by definition means made skillful or wise through experience (also practiced).

    By definition the words are similar and can be interchanged, yet what do you visualize when you think of each word?

    Would you rather do business with an “old” or “experienced” business? It depends on personal perception and you need to know the per

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    n earlier time.

    Experienced by definition means made skillful or wise through experience (also practiced).

    By definition the words are similar and can be interchanged, yet what do you visualize when you think of each word?

    Would you rather do business with an “old” or “experienced” business? It depends on personal perception and you need to know the per

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    t do you visualize when you think of each word?

    Would you rather do business with an “old” or “experienced” business? It depends on personal perception and you need to know the perceptions of your customers.

    This is only one example of why what you say is just as important as how you say it. When considering word choice, think about what motivates and what will move your customers closer to the desired action.

    Surprisingly, many businesses fail to recognize the importance of strong content for marketing, advertising, promotional materials and even basic business correspondence.

    Often design or format of such materials is given first consideration. It’s true that a visually pleasing layout helps form image and is an important part of the branding process. However, content is king and your materials will be more effective with a balanced marriage of content and design.

    Here’s why.

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