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3 Reasons You Need a Business Plan ies do matter. They always have and they always will. The data, and real world experience of millions of dieters, is quite clear on that reality.If you are starting a business of your own, one of the most important things that you can do is to develop a business plan for your new business. Having a business plan is actually like having a compass to guide and direct your business in the way that you want to go. If you take the time to develop a great business plan, you will be able to see progress and achievement that will ultimately lead to the success of your business. For those who still have questions as to why a business plan is so important, the following are three great reasons why you need to have a business plan.Reason #1 - Attention to Detail - One of the most important reasons for you to develop a business plan is so you can have something that will help you consider present and future details for your company. More than likely there are many different aspects of your business that you have failed to consider, and developing a business plan can help you find them so you can plan for them ahead of time. When you develop a business plan, it gives you the options to be able to deal with any problems long before they occur since you are planning out the details now.Reason #2 - Makes Funding Easier - Another great reason to get working on a business plan for your business is because it makes the funding process much easier. If you are planning on borrowing money from lenders or offering shares to investors, most will want to see where the company is going before they give you money. Having a business plan already drawn up can show them where you plan on taking the company and you will be more likely to get the funding that you need. It is important that you develop a realistic plan with accurate figures as well in order to present a plan that looks credible.Rea The truth behind such diets is that they are often quite good at suppressing appetite and thus the person simply ends up eating fewer calories and losing weight. Also, the weight loss from such diets is often from water vs. fat, at least in the first few weeks. That's not to say people can't experience meaningful weight loss with some of these diets, but the effect comes from a reduction in calories vs. any magical effects often claimed by proponents of such diets. Weight loss vs. fat loss! This is where we get into the crux of the true debate and why the two schools of thought are not actually as far apart from one another as they appear to the untrained eye. What has become abundantly clear from the studies performed and real world evidence is that to lose weight we need to use more calories than we take in (via reducing calorie intake and or increasing exercise), but we know different diets have different effects on the metabolism, appetite, body composition, and other physiological variables... Brink's Unified Theory of Nutrition ...Thus, this reality has led me to Brink's Unified Theory of Nutrition which states: "Total calories dictates how much weight a person gains or loses; macro nutrient ratios dictates what a person gains or loses" This seemingly simple statement allows people to understand the differences between the two schools of thought. For example, studies often find that two Three Ways to Handle the eBay eBook Competition When people hear the term Unified Theory, some times called the Grand Unified Theory, or even "Theory of Everything," they probably think of it in terms of physics, where a Unified Theory, or single theory capable of defining the nature of the interrelationships among nuclear, electromagnetic, and gravitational forces, would reconcile seemingly incompatible aspects of various field theories to create a single comprehensive set of equations.When reselling eBooks was a brand new idea, success in the marketplace was virtually assured for anyone with a decent product who was willing to learn a few solid techniques. Those same old strategies work today, but as word of the profit potential in selling eBooks on eBay has spread, so has the number of competitors in the field. Even veteran eBook sellers are looking for ways to handle this increased competition and to make their offering stand out in an increasing crowded field.There are thousands of ways one can handle the eBay eBook competition, but three particular strategies have been proven to be successful. These are auction improvement, price adjustment, and providing added value.Auction improvement refers to those techniques one can use to make sure their auction will attract attention and resonate with consumers. Improving auctions can be done via the use of unique graphics, writing great sales copy and taking other measures to make sure that a customer would feel more comfortable making a purchase from one’s own auction rather than from other competitors that may even be offering the identical eBook title. There are an infinite ways to improve an auction, and a good eBay eBook seller will always be on the lookout for ways to differentiate himself or herself from the pack.Price adjustment is the most obvious means of handling competition. Consumers have a tendency to make decisions, in large measure, on price. If you are able to offer your eBooks at a price below that of your primary competitors, you may be able to make up the loss of revenue per sale with volume. The eBook market has recently seen some real downward movement in price, particularly for older titles. Those who can still profit from sell Such a theory could potentially unlock all the secrets of nature and the universe itself, or as theoretical physicist Michio Katu, puts it "an equation an inch long that would allow us to read the mind of God." That's how important unified theories can be. However, unified theories don't have to deal with such heady topics as physics or the nature of the universe itself, but can be applied to far more mundane topics, in this case nutrition. Regardless of the topic, a unified theory, as sated above, seeks to explain seemingly incompatible aspects of various theories. In this article I attempt to unify seemingly incompatible or opposing views regarding nutrition, namely, what is probably the longest running debate in the nutritional sciences: calories vs. macro nutrients. One school, I would say the 'old school' of nutrition, maintains weight loss or weight gain is all about calories, and "a calorie is a calorie," no matter the source (e.g., carbs, fats, or proteins). They base their position on various lines of evidence to come to that conclusion. The other school, I would call more the 'new school' of thought on the issue, would state that gaining or losing weight is really about where the calories come from (e.g., carbs, fats, and proteins), and that dictates weight loss or weight gain. Meaning, they feel, the "calorie is a calorie" mantra of the old school is wrong. They too come to this conclusion using various lines of evidence. This has been an ongoing debate between people in the field of nutrition, biology, physiology, and many other disciplines, for decades. The result of which has led to conflicting advice and a great deal of confusion by the general public, not to mention many medical professionals and other groups. Before I go any further, two key points that are essential to understand about any unified theory: A good unified theory is simple, concise, and understandable even to lay people. However, underneath, or behind that theory, is often a great deal of information that can take up many volumes of books. So, for me to outline all the information I have used to come to these conclusions, would take a large book, if not several and is far beyond the scope of this article. A unified theory is often proposed by some theorist before it can even be proven or fully supported by physical evidence. Over time, different lines of evidence, whether it be mathematical, physical, etc., supports the theory and thus solidifies that theory as being correct, or continued lines of evidence shows the theory needs to be revised or is simply incorrect. I feel there is now more than enough evidence at this point to give a unified theory of nutrition and continuing lines of evidence will continue (with some possible revisions) to solidify the theory as fact. "A calorie is a calorie" The old school of nutrition, which often includes most nutritionists, is a calorie is a calorie when it comes to gaining or losing weight. That weight loss or weight gain is strictly a matter of "calories in, calories out." Translated, if you "burn" more calories than you take in, you will lose weight regardless of the calorie source and if you eat more calories than you burn off each day, you will gain weight, regardless of the calorie source. This long held and accepted view of nutrition is based on the fact that protein and carbs contain approx 4 calories per gram and fat approximately 9 calories per gram and the source of those calories matters not. They base this on the many studies that finds if one reduces calories by X number each day, weight loss is the result and so it goes if you add X number of calories above what you use each day for gaining weight. However, the "calories in calories out" mantra fails to take into account modern research that finds that fats, carbs, and proteins have very different effects on the metabolism via countless pathways, such as their effects on hormones (e.g., insulin, leptin, glucagon, etc), effects on hunger and appetite, thermic effects (heat production), effects on uncoupling proteins (UCPs), and 1000 other effects that could be mentioned. Even worse, this school of thought fails to take into account the fact that even within a macro nutrient, they too can have different effects on metabolism. This school of thought ignores the ever mounting volume of studies that have found diets with different macro nutrient ratios with identical calorie intakes have different effects on body composition, cholesterol levels, oxidative stress, etc. Translated, not only is the mantra "a calorie us a calorie" proven to be false, "all fats are created equal" or "protein is protein" is also incorrect. For example, we no know different fats (e.g. fish oils vs. saturated fats) have vastly different effects on metabolism and health in general, as we now know different carbohydrates have their own effects (e.g. high GI vs. low GI), as we know different proteins can have unique effects. The "calories don't matter" school of thought This school of thought will typically tell you that if you eat large amounts of some particular macro nutrient in their magic ratios, calories don't matter. For example, followers of ketogenic style diets that consist of high fat intakes and very low carbohydrate intakes (i.e., Atkins, etc.) often maintain calories don't matter in such a diet. Others maintain if you eat very high protein intakes with very low fat and carbohydrate intakes, calories don't matter. Like the old school, this school fails to take into account the effects such diets have on various pathways and ignore the simple realities of human physiology, not to mention the laws of thermodynamics! The reality is, although it's clear different macro nutrients in different amounts and ratios have different effects on weight loss, fat loss, and other metabolic effects, calories do matter. They always have and they always will. The data, and real world experience of millions of dieters, is quite clear on that reality. The truth behind such diets is that they are often quite good at suppressing appetite and thus the person simply ends up eating fewer calories and losing weight. Also, the weight loss from such diets is often from water vs. fat, at least in the first few weeks. That's not to say people can't experience meaningful weight loss with some of these diets, but the effect comes from a reduction in calories vs. any magical effects often claimed by proponents of such diets. Weight loss vs. fat loss! This is where we get into the crux of the true debate and why the two schools of thought are not actually as far apart from one another as they appear to the untrained eye. What has become abundantly clear from the studies performed and real world evidence is that to lose weight we need to use more calories than we take in (via reducing calorie intake and or increasing exercise), but we know different diets have different effects on the metabolism, appetite, body composition, and other physiological variables... Brink's Unified Theory of Nutrition ...Thus, this reality has led me to Brink's Unified Theory of Nutrition which states: "Total calories dictates how much weight a person gains or loses; macro nutrient ratios dictates what a person gains or loses" This seemingly simple statement allows people to understand the differences between the two schools of thought. For example, studies often find that two The Hotest and Newest Wedding Favors and Trends issue, would state that gaining or losing weight is really about where the calories come from (e.g., carbs, fats, and proteins), and that dictates weight loss or weight gain. Meaning, they feel, the "calorie is a calorie" mantra of the old school is wrong. They too come to this conclusion using various lines of evidence.What do you think the newest wedding favors are? There are tons of great ideas out there and lots of hot products for wedding favors. In fact there are so many different wedding favor products that it can quickly become overwhelming for the uninitiated. Everyone claims that they have the newest wedding favors and hot items but is it true? Below you will find some of the hottest trends and newest ideas in wedding favors. Yet this will not point the hottest wedding favor this year because that is somewhat a matter of opinion it will instead give you some things that are becoming popular and are new ideas for wedding favors.You can easily incorporate many of these ideas into your own wedding favors and who knows maybe you will have the next hottest wedding favor out there.UnusualOne trend that we definitely see is wedding favors that are tending towards the unusual. This just means that the old classic wedding favor ideas have gone out the door and individual are not looking for something unusually and unique about their wedding favor. Things that will help it stick out and be remembered.ExoticAnother huge trend in wedding favors is going exotic. People love to have their own unique and never before seen wedding favors and ideas. This pushes the limits of everyone to be more creative and think up of more great products. Anyway one way that many couples are making their wedding favor stand out is by finding things from exotic places. For example a small potted bamboo sprig from China is a popular item right now that is pretty exotic. Anything that is ethnic and from a foreign country and different is becoming popular.ElegantAnother trend in wedding favors is to a movement away from the bi This has been an ongoing debate between people in the field of nutrition, biology, physiology, and many other disciplines, for decades. The result of which has led to conflicting advice and a great deal of confusion by the general public, not to mention many medical professionals and other groups. Before I go any further, two key points that are essential to understand about any unified theory: A good unified theory is simple, concise, and understandable even to lay people. However, underneath, or behind that theory, is often a great deal of information that can take up many volumes of books. So, for me to outline all the information I have used to come to these conclusions, would take a large book, if not several and is far beyond the scope of this article. A unified theory is often proposed by some theorist before it can even be proven or fully supported by physical evidence. Over time, different lines of evidence, whether it be mathematical, physical, etc., supports the theory and thus solidifies that theory as being correct, or continued lines of evidence shows the theory needs to be revised or is simply incorrect. I feel there is now more than enough evidence at this point to give a unified theory of nutrition and continuing lines of evidence will continue (with some possible revisions) to solidify the theory as fact. "A calorie is a calorie" The old school of nutrition, which often includes most nutritionists, is a calorie is a calorie when it comes to gaining or losing weight. That weight loss or weight gain is strictly a matter of "calories in, calories out." Translated, if you "burn" more calories than you take in, you will lose weight regardless of the calorie source and if you eat more calories than you burn off each day, you will gain weight, regardless of the calorie source. This long held and accepted view of nutrition is based on the fact that protein and carbs contain approx 4 calories per gram and fat approximately 9 calories per gram and the source of those calories matters not. They base this on the many studies that finds if one reduces calories by X number each day, weight loss is the result and so it goes if you add X number of calories above what you use each day for gaining weight. However, the "calories in calories out" mantra fails to take into account modern research that finds that fats, carbs, and proteins have very different effects on the metabolism via countless pathways, such as their effects on hormones (e.g., insulin, leptin, glucagon, etc), effects on hunger and appetite, thermic effects (heat production), effects on uncoupling proteins (UCPs), and 1000 other effects that could be mentioned. Even worse, this school of thought fails to take into account the fact that even within a macro nutrient, they too can have different effects on metabolism. This school of thought ignores the ever mounting volume of studies that have found diets with different macro nutrient ratios with identical calorie intakes have different effects on body composition, cholesterol levels, oxidative stress, etc. Translated, not only is the mantra "a calorie us a calorie" proven to be false, "all fats are created equal" or "protein is protein" is also incorrect. For example, we no know different fats (e.g. fish oils vs. saturated fats) have vastly different effects on metabolism and health in general, as we now know different carbohydrates have their own effects (e.g. high GI vs. low GI), as we know different proteins can have unique effects. The "calories don't matter" school of thought This school of thought will typically tell you that if you eat large amounts of some particular macro nutrient in their magic ratios, calories don't matter. For example, followers of ketogenic style diets that consist of high fat intakes and very low carbohydrate intakes (i.e., Atkins, etc.) often maintain calories don't matter in such a diet. Others maintain if you eat very high protein intakes with very low fat and carbohydrate intakes, calories don't matter. Like the old school, this school fails to take into account the effects such diets have on various pathways and ignore the simple realities of human physiology, not to mention the laws of thermodynamics! The reality is, although it's clear different macro nutrients in different amounts and ratios have different effects on weight loss, fat loss, and other metabolic effects, calories do matter. They always have and they always will. The data, and real world experience of millions of dieters, is quite clear on that reality. The truth behind such diets is that they are often quite good at suppressing appetite and thus the person simply ends up eating fewer calories and losing weight. Also, the weight loss from such diets is often from water vs. fat, at least in the first few weeks. That's not to say people can't experience meaningful weight loss with some of these diets, but the effect comes from a reduction in calories vs. any magical effects often claimed by proponents of such diets. Weight loss vs. fat loss! This is where we get into the crux of the true debate and why the two schools of thought are not actually as far apart from one another as they appear to the untrained eye. What has become abundantly clear from the studies performed and real world evidence is that to lose weight we need to use more calories than we take in (via reducing calorie intake and or increasing exercise), but we know different diets have different effects on the metabolism, appetite, body composition, and other physiological variables... Brink's Unified Theory of Nutrition ...Thus, this reality has led me to Brink's Unified Theory of Nutrition which states: "Total calories dictates how much weight a person gains or loses; macro nutrient ratios dictates what a person gains or loses" This seemingly simple statement allows people to understand the differences between the two schools of thought. For example, studies often find that two Common Questions About VoIP of evidence will continue (with some possible revisions) to solidify the theory as fact.
"A calorie is a calorie"Unless you live in a bubble, you have probably been hearing alot of buzz lately about something called Voice Over IP (VoIP). Perhaps you have heard that you can use VoIP to get cheap or free long distance calling, even Internationally. The good news is that this is true!VoIP, which stands for Voice Over Internet Protocol is an exciting synergy between computers and telephony, but don't let that scare you. VoIP is just as easy to use as any ordinary telephone. So, you have heard the buzz and perhaps you are curious about taking the plunge and getting set up with VoIP service. Being so new, VoIP is still somewhat shrouded in mystery. Help is here! In this article we will answer several common questions most people have about VoIP Service and help clear up the confusion about the technology and how it can work for you.What Exactly is VoIP (Voice Over Internet Protocol)? VoIP is a new technology that makes use of your broadband connection to route your telephone calls over the internet, rather than using the traditional analog telephone lines. This has proven to be a very efficient and cost effective way to place phone calls to anywhere in the world.Who Can I call? This depends upon your service provider. There are a few different flavors of Voice Over IP Service. Most of the larger VoIP service providers you see advertised to the consumer market (such as Vonage, BlueSky, etc..) work just like your existing phone and enable you to call any phone, anywhere.What's It Going To Cost? The cost for this service varies depending on the provider and the service plan you select. Currently, most service providers have plans that cost in the $10 - $25 monthly, which is considerably cheaper than ordinary phone service. Keep i The old school of nutrition, which often includes most nutritionists, is a calorie is a calorie when it comes to gaining or losing weight. That weight loss or weight gain is strictly a matter of "calories in, calories out." Translated, if you "burn" more calories than you take in, you will lose weight regardless of the calorie source and if you eat more calories than you burn off each day, you will gain weight, regardless of the calorie source. This long held and accepted view of nutrition is based on the fact that protein and carbs contain approx 4 calories per gram and fat approximately 9 calories per gram and the source of those calories matters not. They base this on the many studies that finds if one reduces calories by X number each day, weight loss is the result and so it goes if you add X number of calories above what you use each day for gaining weight. However, the "calories in calories out" mantra fails to take into account modern research that finds that fats, carbs, and proteins have very different effects on the metabolism via countless pathways, such as their effects on hormones (e.g., insulin, leptin, glucagon, etc), effects on hunger and appetite, thermic effects (heat production), effects on uncoupling proteins (UCPs), and 1000 other effects that could be mentioned. Even worse, this school of thought fails to take into account the fact that even within a macro nutrient, they too can have different effects on metabolism. This school of thought ignores the ever mounting volume of studies that have found diets with different macro nutrient ratios with identical calorie intakes have different effects on body composition, cholesterol levels, oxidative stress, etc. Translated, not only is the mantra "a calorie us a calorie" proven to be false, "all fats are created equal" or "protein is protein" is also incorrect. For example, we no know different fats (e.g. fish oils vs. saturated fats) have vastly different effects on metabolism and health in general, as we now know different carbohydrates have their own effects (e.g. high GI vs. low GI), as we know different proteins can have unique effects. The "calories don't matter" school of thought This school of thought will typically tell you that if you eat large amounts of some particular macro nutrient in their magic ratios, calories don't matter. For example, followers of ketogenic style diets that consist of high fat intakes and very low carbohydrate intakes (i.e., Atkins, etc.) often maintain calories don't matter in such a diet. Others maintain if you eat very high protein intakes with very low fat and carbohydrate intakes, calories don't matter. Like the old school, this school fails to take into account the effects such diets have on various pathways and ignore the simple realities of human physiology, not to mention the laws of thermodynamics! The reality is, although it's clear different macro nutrients in different amounts and ratios have different effects on weight loss, fat loss, and other metabolic effects, calories do matter. They always have and they always will. The data, and real world experience of millions of dieters, is quite clear on that reality. The truth behind such diets is that they are often quite good at suppressing appetite and thus the person simply ends up eating fewer calories and losing weight. Also, the weight loss from such diets is often from water vs. fat, at least in the first few weeks. That's not to say people can't experience meaningful weight loss with some of these diets, but the effect comes from a reduction in calories vs. any magical effects often claimed by proponents of such diets. Weight loss vs. fat loss! This is where we get into the crux of the true debate and why the two schools of thought are not actually as far apart from one another as they appear to the untrained eye. What has become abundantly clear from the studies performed and real world evidence is that to lose weight we need to use more calories than we take in (via reducing calorie intake and or increasing exercise), but we know different diets have different effects on the metabolism, appetite, body composition, and other physiological variables... Brink's Unified Theory of Nutrition ...Thus, this reality has led me to Brink's Unified Theory of Nutrition which states: "Total calories dictates how much weight a person gains or loses; macro nutrient ratios dictates what a person gains or loses" This seemingly simple statement allows people to understand the differences between the two schools of thought. For example, studies often find that two Anti-Aging is school of thought ignores the ever mounting volume of studies that have found diets with different macro nutrient ratios with identical calorie intakes have different effects on body composition, cholesterol levels, oxidative stress, etc.Anti-aging is a very popular topic today. Let’s face it – we all get older. But, with the scientific advances today, we can actually reverse the aging process. Be very cautious when choosing anti-aging products, however, as there are many that make claims that are not true. The claim I hear most often is that a product is a miracle cream that will remove wrinkles. WRONG. Once you have a wrinkle, you can not remove it. You can, however, reduce its visibility and depth.The best age to start using an anti-aging product is in your 20s. Skin follows a biological timeline by decades. Wrinkles begin forming in your 20s and 30s as the skin’s elasticity declines and gravity begins to take hold. In your 40s and 50s, wrinkles become more visible as a decrease in collagen and elastin cause the skin and muscles to sag. Genetics, gravity and environmental factors also contribute to the formation of wrinkles and fine lines. Approximately 90% of the visible signs of aging are due to sun exposure and are avoidable. This is one reason it is so important to protect yourself from the sun before the damage is done.The skin’s ability to hold water reduces as we age. This results in a rough-textured appearance. Good skin care helps to lessen the physical aging of the skin through topical hydration and moisturization. It is important to use the proper products in order to obtain the best results. At a minimum, you should use an anti-aging facial cleanser, toner and moisturizer. I also recommend exfoliating once a week. This will remove dead cells and help diminish fine lines and wrinkles.If you have noticeable lines around the eyes, I recommend a corrective eye cream. This will also help with dark circles and puffiness around t Translated, not only is the mantra "a calorie us a calorie" proven to be false, "all fats are created equal" or "protein is protein" is also incorrect. For example, we no know different fats (e.g. fish oils vs. saturated fats) have vastly different effects on metabolism and health in general, as we now know different carbohydrates have their own effects (e.g. high GI vs. low GI), as we know different proteins can have unique effects. The "calories don't matter" school of thought This school of thought will typically tell you that if you eat large amounts of some particular macro nutrient in their magic ratios, calories don't matter. For example, followers of ketogenic style diets that consist of high fat intakes and very low carbohydrate intakes (i.e., Atkins, etc.) often maintain calories don't matter in such a diet. Others maintain if you eat very high protein intakes with very low fat and carbohydrate intakes, calories don't matter. Like the old school, this school fails to take into account the effects such diets have on various pathways and ignore the simple realities of human physiology, not to mention the laws of thermodynamics! The reality is, although it's clear different macro nutrients in different amounts and ratios have different effects on weight loss, fat loss, and other metabolic effects, calories do matter. They always have and they always will. The data, and real world experience of millions of dieters, is quite clear on that reality. The truth behind such diets is that they are often quite good at suppressing appetite and thus the person simply ends up eating fewer calories and losing weight. Also, the weight loss from such diets is often from water vs. fat, at least in the first few weeks. That's not to say people can't experience meaningful weight loss with some of these diets, but the effect comes from a reduction in calories vs. any magical effects often claimed by proponents of such diets. Weight loss vs. fat loss! This is where we get into the crux of the true debate and why the two schools of thought are not actually as far apart from one another as they appear to the untrained eye. What has become abundantly clear from the studies performed and real world evidence is that to lose weight we need to use more calories than we take in (via reducing calorie intake and or increasing exercise), but we know different diets have different effects on the metabolism, appetite, body composition, and other physiological variables... Brink's Unified Theory of Nutrition ...Thus, this reality has led me to Brink's Unified Theory of Nutrition which states: "Total calories dictates how much weight a person gains or loses; macro nutrient ratios dictates what a person gains or loses" This seemingly simple statement allows people to understand the differences between the two schools of thought. For example, studies often find that two Affiliate Marketing - What is the Best Website Marketing Strategy? ies do matter. They always have and they always will. The data, and real world experience of millions of dieters, is quite clear on that reality.If you’re involved in affiliate marketing at some point you will need to consider what your website marketing strategy is. After you have selected your merchant for your selected niche there are multiple marketing website strategy you might consider.One of the best ways to maximize your affiliate earnings would be to build a website around your merchant’s products and/or services. Here is some of the website marketing strategy you might consider to promote your website:- Content WebsiteContent websites are probably the most common website marketing strategy. Usually content websites will contain features like news, advice, articles and more. You might even find a blog or community forum. The last two are very effective methods to generate fresh content to your website and increase visitor loyalty.Tips: Don’t Choose a to competitive niche try to be specific and much targeted. This will make sure you get very qualified traffic to your website.- Directory WebsiteIf you want to promote only one merchant or multiple related merchants you might consider building a directory website. Just make sure the products listed in your directory are closely related. This is a very powerful website marketing strategy.Tips: Website should focus on a single category. Also make sure add your merchant text links into your content don’t waste your time adding banners. They always get ignored.- Review WebsiteThis is probably my favourite website marketing strategy. As the name mentioned this website model purpose is to provide critical review of your merchant product or services. You could write the reviews yourself or you cold have your v The truth behind such diets is that they are often quite good at suppressing appetite and thus the person simply ends up eating fewer calories and losing weight. Also, the weight loss from such diets is often from water vs. fat, at least in the first few weeks. That's not to say people can't experience meaningful weight loss with some of these diets, but the effect comes from a reduction in calories vs. any magical effects often claimed by proponents of such diets. Weight loss vs. fat loss! This is where we get into the crux of the true debate and why the two schools of thought are not actually as far apart from one another as they appear to the untrained eye. What has become abundantly clear from the studies performed and real world evidence is that to lose weight we need to use more calories than we take in (via reducing calorie intake and or increasing exercise), but we know different diets have different effects on the metabolism, appetite, body composition, and other physiological variables... Brink's Unified Theory of Nutrition ...Thus, this reality has led me to Brink's Unified Theory of Nutrition which states: "Total calories dictates how much weight a person gains or loses; macro nutrient ratios dictates what a person gains or loses" This seemingly simple statement allows people to understand the differences between the two schools of thought. For example, studies often find that two groups of people put on the same calorie intakes but very different ratios of carbs, fats, and proteins will lose different amounts of bodyfat and or lean body mass (i.e., muscle, bone, etc.). Some studies find for example people on a higher protein lower carb diet lose approximately the same amount of weight as another group on a high carb lower protein diet, but the group on the higher protein diet lost more actual fat and less lean body mass (muscle). Or, some studies using the same calorie intakes but different macro nutrient intakes often find the higher protein diet may lose less actual weight than the higher carb lower protein diets, but the actual fat loss is higher in the higher protein low carb diets. This effect has also been seen in some studies that compared high fat/low carb vs. high carb/low fat diets. The effect is usually amplified if exercise is involved as one might expect. Of course these effects are not found universally in all studies that examine the issue, but the bulk of the data is clear: diets containing different macro nutrient ratios do have different effects on human physiology even when calorie intakes are identical (1,2,3,4,5,6,7,8,9,10,11). Or, as the authors of one recent study that looked at the issue concluded: "Diets with identical energy contents can have different effects on leptin concentrations, energy expenditure, voluntary food intake, and nitrogen balance, suggesting that the physiologic adaptations to energy restriction can be modified by dietary composition."(12) The point being, there are many studies confirming that the actual ratio of carbs, fats, and proteins in a given diet can effect what is actually lost (i.e., fat, muscle, bone, and water) and that total calories has the greatest effect on how much total weight is lost. Are you starting to see how my unified theory of nutrition combines the "calorie is a calorie" school with the "calories don't matter" school to help people make decisions about nutrition? Knowing this, it becomes much easier for people to understand the seemingly conflicting diet and nutrition advice out there (of course this does not account for the down right unscientific and dangerous nutrition advice people are subjected to via bad books, TV, the 'net, and well meaning friends, but that's another article altogether). Knowing the above information and keeping the Unified Theory of Nutrition in mind, leads us to some important and potentially useful conclusions: An optimal diet designed to make a person lose fat and retain as much LBM as possible is not the same as a diet simply designed to lose weight. A nutrition program designed to create fat loss is not simply a reduced calorie version of a nutrition program designed to gain weight, and visa versa. Diets need to be designed with fat loss, NOT just weight loss, as the goal, but total calories can't be ignored. This is why the diets I design for people-or write about-for gaining or losing weight are not simply higher or lower calorie versions of the same diet. In short: diets plans I design for gaining LBM start with total calories and build macro nutrient ratios into the number of calories required. However, diets designed for fat loss (vs. weight loss!) start with the correct macro nutrient ratios that depend on variables such as amount of LBM the person carries vs. bodyfat percent , activity levels, etc., and figure out calories based on the proper macro nutrient ratios to achieve fat loss with a minimum loss of LBM. The actual ratio of macro nutrients can be quite different for both diets and even for individuals. Diets that give the same macro nutrient ratio to all people (e.g., 40/30/30, or 70,30,10, etc.) regardless of total calories, goals, activity levels, etc., will always be less than optimal. Optimal macro nutrient ratios can change with total calories and other variables. Perhaps most important, the unified theory explains why the focus on weight loss vs. fat loss by the vast majority of people, including most medical professionals, and the media, will always fail in the long run to deliver the results people want. Finally, the Universal Theory makes it clear that the optimal diet for losing fat, or gaining muscle, or what ever the goal, must account not only for total calories, but macro nutrient ratios that optimize metabolic effects and answer the questions: what effects will this diet have on appetite? What effects will this diet have on metabolic rate? What effects will this diet have on my lean body mass (LBM)? What effects will this diet have on hormones; both hormones that may improve or impede my goals? What effects will this diet have on (fill in the blank)? Simply asking, "how much weight will I lose?" is the wrong question which will lead to the wrong answer. To get the optimal effects from your next diet, whether looking to gain weight or lose it, you must ask the right questions to get meaningful answers. Asking the right questions will also help you avoid the pitfalls of unscientific poorly thought out diets which make promises they can't keep and go against what we know about human physiology and the very laws of physics! There are of course many additional questions that can be asked and points that can be raised as it applies to the above, but those are some of the key issues that come to mind. Bottom line here is, if the diet you are following to either gain or loss weight does not address those issues and or questions, then you can count on being among the millions of disappointed people who don't receive the optimal results they had hoped for and have made yet another nutrition "guru" laugh all the way to the bank at your expense. Any diet that claims calories don't matter, forget it. Any diet that tells you they have a magic ratio of foods, ignore it. Any diet that tells you any one food source is evil, it's a scam. Any diet that tells you it will work for all people all the time no matter the circumstances, throw it out or give it to someone you don't like! Copyright 2005 Internet Publications
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