The Bottom Line for Sharp Business Owners:

• There’s a risk to working with you
• Find out what those risks are, do it today
• Analyze how your competition is reducing customer risk
• Conceptualize and test your strategy to minimize customer risk
• Make sure that yo
  Free Sample Donation Thank-You Letter for Fundraising Gift or Contribution
  The most important letter in direct mail fundraising never aks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.But only if you get them right.Direct mail fundraising is about relationships, not revenue. The only way to generate sustainable income through the mail is to thank donors promptly, personally, particularly and positively.Here is a sa
  I’ve had the same barber for the last 10 years and the same deodorant for the five. How about you?

  I’ll bet that you have a trusted barber/stylist, and if you’re like me, once you find a deodorant you like, you stick with it. Okay, enough about barbers and antiperspirants, the question is, “Why are people so unwilling to try new products and services?” Even though when you ask people if they think there might be a better alternative out there, why don’t they make a switch? Risk - the risk is too great.

  Hair and sweat probably have nothing to do with your business, but no matter what business you’re in, there are customers – good customers that want to buy from you but their perceived risk is too high. If you own your own business, ask yourself, “Am I losing customers because it’s too risky to work with me?”

  The more risk there is in working with your business, the more prospects will elect to stay with their current choice, or perhaps look into another solution that’s not quite so risky. What risks are associated with doing business with you? If you don’t know you need to find out – now! Ask your prospects what risks they feel are associated with working with you, and ask your customers what risks they overcame in deciding to work with you. Smart business owners don’t speculate or use a magic 8-ball in identifying consumer risk, they get right to the source – asking their prospects and customers.|

  Take a Look Around:

  Once you’ve talked to your prospects and customers, take a close look at what the rest of the industry is doing. Does your competition attempt to reduce the risk for prospects? Do they make it easier for prospects to work with them? Ask yourself, “Is it easier for prospects and customers to work with XYZ Company than me?” If the answer is “Yes”, you might be losing a lot of business.

  What’s the Risk?

  Smart business owners identify what are the main risks in doing business with their company, and then try to minimize them. Here are some common consumer apprehensions that can keep prospects from buying from you:

  • How do I know I am getting the best value?
  • What if I find a better price two weeks after I buy from you?
  • How do I know your service will be good three months down the line?
  • What if you don’t make our deadlines?
  • What if I don’t like your product, can I get a refund?

  So What Can You Do to Minimize Risk?

  • Offer a guarantee (price, delivery, service, quality)
  • Offer a trial period
  • Offer a discount to new customers

  Taking risk away from prospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

  The Bottom Line for Sharp Business Owners:

  • There’s a risk to working with you
  • Find out what those risks are, do it today
  • Analyze how your competition is reducing customer risk
  • Conceptualize and test your strategy to minimize customer risk
  • Make sure that you
    Search Engine Optimization Uses Good Methods, Not Tricks
    Are you confused, befuddled, and frustrated over SEO? Or are you like I was a year ago -- wondering "What the heck is SEO?"Just in case -- it's search engine optimization, and if you do it, the search engines will rank you higher, so your future customers can find you.The trouble is, there is too much advice out there about it. And much of it is bad advice. Some of it assures you that you, as a reasonably intelligent person, can not possibly optimize your page yourself.You need expe
    ness, ask yourself, “Am I losing customers because it’s too risky to work with me?”

    The more risk there is in working with your business, the more prospects will elect to stay with their current choice, or perhaps look into another solution that’s not quite so risky. What risks are associated with doing business with you? If you don’t know you need to find out – now! Ask your prospects what risks they feel are associated with working with you, and ask your customers what risks they overcame in deciding to work with you. Smart business owners don’t speculate or use a magic 8-ball in identifying consumer risk, they get right to the source – asking their prospects and customers.|

    Take a Look Around:

    Once you’ve talked to your prospects and customers, take a close look at what the rest of the industry is doing. Does your competition attempt to reduce the risk for prospects? Do they make it easier for prospects to work with them? Ask yourself, “Is it easier for prospects and customers to work with XYZ Company than me?” If the answer is “Yes”, you might be losing a lot of business.

    What’s the Risk?

    Smart business owners identify what are the main risks in doing business with their company, and then try to minimize them. Here are some common consumer apprehensions that can keep prospects from buying from you:

    • How do I know I am getting the best value?
    • What if I find a better price two weeks after I buy from you?
    • How do I know your service will be good three months down the line?
    • What if you don’t make our deadlines?
    • What if I don’t like your product, can I get a refund?

    So What Can You Do to Minimize Risk?

    • Offer a guarantee (price, delivery, service, quality)
    • Offer a trial period
    • Offer a discount to new customers

    Taking risk away from prospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

    The Bottom Line for Sharp Business Owners:

    • There’s a risk to working with you
    • Find out what those risks are, do it today
    • Analyze how your competition is reducing customer risk
    • Conceptualize and test your strategy to minimize customer risk
    • Make sure that yo
      Memorable Marketing with USB Flash Drives: 4 Ways You Can Promote Your Business
      In recent years, portable USB flash drives have become increasingly popular for transporting and transferring computer files. These flash drives, also known as thumb drives, pen drives, USB fob or jump drives are available in a wide variety of styles and memory capacities. With this recent popularity of flash memory devices, competitive pricing has made these handy units very affordable.One of the best 21st century marketing and promotional items that businesses and organizations have d
      Around:

      Once you’ve talked to your prospects and customers, take a close look at what the rest of the industry is doing. Does your competition attempt to reduce the risk for prospects? Do they make it easier for prospects to work with them? Ask yourself, “Is it easier for prospects and customers to work with XYZ Company than me?” If the answer is “Yes”, you might be losing a lot of business.

      What’s the Risk?

      Smart business owners identify what are the main risks in doing business with their company, and then try to minimize them. Here are some common consumer apprehensions that can keep prospects from buying from you:

      • How do I know I am getting the best value?
      • What if I find a better price two weeks after I buy from you?
      • How do I know your service will be good three months down the line?
      • What if you don’t make our deadlines?
      • What if I don’t like your product, can I get a refund?

      So What Can You Do to Minimize Risk?

      • Offer a guarantee (price, delivery, service, quality)
      • Offer a trial period
      • Offer a discount to new customers

      Taking risk away from prospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

      The Bottom Line for Sharp Business Owners:

      • There’s a risk to working with you
      • Find out what those risks are, do it today
      • Analyze how your competition is reducing customer risk
      • Conceptualize and test your strategy to minimize customer risk
      • Make sure that yo
        Maine's Economic Recovery; Market Sectors for Economic Growth
        I would like to discuss the issues concerning Maine and it’s economy. For this most important discussion we are going to focus on jobs and money flow. Well first we should discuss tourism in the coastal areas. They are not breaking any speed records in Kennebunkport or Bar Harbor, but things are doing a lot better now that the late winter is over, that was a bad one, not the worst but relatively tough. If you check into the area around Cape Cod or Plymouth Rock, you will see a little better than last ye
        g the best value?
      • What if I find a better price two weeks after I buy from you?
      • How do I know your service will be good three months down the line?
      • What if you don’t make our deadlines?
      • What if I don’t like your product, can I get a refund?

      So What Can You Do to Minimize Risk?

      • Offer a guarantee (price, delivery, service, quality)
      • Offer a trial period
      • Offer a discount to new customers

      Taking risk away from prospects makes it easier to them to business with you. You might have seen Right Guard do this several years ago with wonderful success. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

      The Bottom Line for Sharp Business Owners:

      • There’s a risk to working with you
      • Find out what those risks are, do it today
      • Analyze how your competition is reducing customer risk
      • Conceptualize and test your strategy to minimize customer risk
      • Make sure that yo
        Rx for Falling Corporate Profits
        Once again the squeeze is on as renewed inflation worries slow the economy's growth and many companies resort to believing that cost cutting is the best means to scramble back to profitability in an uncertain economy. The problem with this classic approach is that it sends the clear message to your brightest and best talent that no matter how well they perform, today there is no job security. Not only does such a move have a serious impact on morale, but as the economy improves we will find ourselves
        uccess. They proposed that if you didn’t like their deodorant you could, “send it back and they’ll buy you a stick of yours”. This gives you tremendous credibility and let’s prospects know that you stand behind your product/service. Prospects think, “Hey, if they are willing to stand behind their product/service, it has to be good”.

        The Bottom Line for Sharp Business Owners:

        • There’s a risk to working with you
        • Find out what those risks are, do it today
        • Analyze how your competition is reducing customer risk
        • Conceptualize and test your strategy to minimize customer risk
        • Make sure that your marketing and advertising confidently expresses how you’ve minimized the major risks that prospects have, after all, what good is minimizing risk if no one knows about it? If you’re not an expert in marketing and advertising, hire someone who is.