Tags |
|
|
Links |
|
|
Other Added - The Orchid Principle
Culture, a Major Obstacle To BusinessMorale was high at the US based contracting company. They had just been invited to join a consortium of companies that had pre-qualified for a big public works tender in Central Asia. The offer came via e-mail. After concluding the initial round of correspondence with their counterparts, a two man team made up of one senior engineer and one business development exec were sent to Europe to meet up with their potential partners and sign the consortium agreement.The trip started well, as they were well received by their hosts at the airport, guided to their hotel and were pleased to see that a well planned itinerary awaited them. Two mid- level managers took them out to dinner that night, and a jovial relationship was established.The next day, still dazzled by the late night and effects of jet lag the US team met with the senior execs of
Now, close your eyes and imagine your business 5 years from now. Is it the orchid garden in your dreams? Can you see your ideal business? Like an orchid, can you see the shape of it, the textures, and the colors? Who is your ideal client? How will you reach out and find her?
Uncooperative Teamwork
Wheth
Eureka! A major television network wants to interview you about your home business. This may be the turning point of your career.The question is – what do you do now?After you down a drink, ring up friends, and jump up and down, it’s time for some quick preparations.Here are 5 simple tips to make you a star.1) Write out the questions - Most stations are happy to receive a copy of the questions you want asked. After all, they are in the business of entertainment and want you to look good.Be sure to have 3 or 4 focus points you can talk about. If you get a question you cannot answer, stay calm. State that you are glad they asked that question. Then, switch to one of your focus points. Few people will notice you changed the topic.Have the toll-free number and Website address ready so viewers will know where they can order your product.2) D
I’ve titled this article: The Orchid Principle. Have you or someone you know love Orchids? Orchids need an incredible amount of tender loving care. They need to be fed, watered, and even placed next to a compatible fellow orchid in order to prosper and grow. You may wonder, is all this worth it? Well, yes! Orchids, when they are properly cared for will bloom continuously for over a year! This is a major payoff. You may be asking yourself, this is interesting, but what does it have to do with building a business?
In my course, The Designer’s Coach I describe 6 Fatal Flaws of a design business.
1) No Strategic Vision
2) Uncooperative Teamwork
3) Haphazard Marketing
4) Amateur Selling
5) Faulty Client Fulfillment
6) Poor Negotiation Skills
Each one of these flaws can be overcome by understanding The Orchid Principle. Let’s look at each flaw, and see if we can relate the growing of orchids to the growing of our business.
No Strategic Vision
Does your business operate without a vision of where you want to be in 5 years? Do you function day to day by making decisions that have no strategic basis? As the leader, you need to lead with a plan.
Let’s look at our orchid garden. Your goal in 5 years is to have the most beautiful collection of orchids. You can close your eyes and see the orchids with their fabulous intricate design and intense color. You have hundreds of them. Your greenhouse is a festival of amazing orchids.
Now, close your eyes and imagine your business 5 years from now. Is it the orchid garden in your dreams? Can you see your ideal business? Like an orchid, can you see the shape of it, the textures, and the colors? Who is your ideal client? How will you reach out and find her?
Uncooperative Teamwork
Whethe
One of the most uncomfortable actions in business is the termination of an employee. When an employee is terminated, there is pain for each party involved. Many people postpone the inevitable termination and this only increases the pain and frustration.Your strategic thinking business coach has some tips on how to terminate someone properly so both parties get through the process.+ Get right to the point. Be direct and do not engage in small talk. Get right to the point and inform the employee of the bad news of being terminated.+ Be brief in providing any reasons for the termination and do not engage in a long discussion over what went wrong or what might have been. You may want to offer one or two reasons for the termination.+ Be professionally prepared for the termination by assembling all materials for the termination in advance. This means having the
In my course, The Designer’s Coach I describe 6 Fatal Flaws of a design business.
1) No Strategic Vision
2) Uncooperative Teamwork
3) Haphazard Marketing
4) Amateur Selling
5) Faulty Client Fulfillment
6) Poor Negotiation Skills
Each one of these flaws can be overcome by understanding The Orchid Principle. Let’s look at each flaw, and see if we can relate the growing of orchids to the growing of our business.
No Strategic Vision
Does your business operate without a vision of where you want to be in 5 years? Do you function day to day by making decisions that have no strategic basis? As the leader, you need to lead with a plan.
Let’s look at our orchid garden. Your goal in 5 years is to have the most beautiful collection of orchids. You can close your eyes and see the orchids with their fabulous intricate design and intense color. You have hundreds of them. Your greenhouse is a festival of amazing orchids.
Now, close your eyes and imagine your business 5 years from now. Is it the orchid garden in your dreams? Can you see your ideal business? Like an orchid, can you see the shape of it, the textures, and the colors? Who is your ideal client? How will you reach out and find her?
Uncooperative Teamwork
Wheth
A student loan helps you get through college. Then you come out into a high-paying career. It's a great investment in your (or your sons/daughters) future.Student loans generally give you a good deal. You get below-market interest rates, and you get a $2500 federal tax credit on interest paid over any period of time (previously first 60 months only)It doesn't matter if the student, or parent takes out the loan; tax deduction remains the same.* Did you know the federal government has a $50 billion student loan program ?Not surprisingly, the federal government provides the largest percentage of student loans. Other student loans may come direct from colleges, private lenders or state governments.One of the key advantages to a federal guaranteed loan is exactly that - it's guaranteed. That means you don't need collateral. It also means the te
In my course, The Designer’s Coach I describe 6 Fatal Flaws of a design business.
1) No Strategic Vision
2) Uncooperative Teamwork
3) Haphazard Marketing
4) Amateur Selling
5) Faulty Client Fulfillment
6) Poor Negotiation Skills
Each one of these flaws can be overcome by understanding The Orchid Principle. Let’s look at each flaw, and see if we can relate the growing of orchids to the growing of our business.
No Strategic Vision
Does your business operate without a vision of where you want to be in 5 years? Do you function day to day by making decisions that have no strategic basis? As the leader, you need to lead with a plan.
Let’s look at our orchid garden. Your goal in 5 years is to have the most beautiful collection of orchids. You can close your eyes and see the orchids with their fabulous intricate design and intense color. You have hundreds of them. Your greenhouse is a festival of amazing orchids.
Now, close your eyes and imagine your business 5 years from now. Is it the orchid garden in your dreams? Can you see your ideal business? Like an orchid, can you see the shape of it, the textures, and the colors? Who is your ideal client? How will you reach out and find her?
Uncooperative Teamwork
Wheth
Some of the best selling books on Amazon at the present time are The Secret, Results Rule, Instant Income, Marketing for Dummies and the list goes on. What that list indicates is that most people are looking for immediate marketing results. However, the magic answer --- there is no quick fix. It takes effort and commitment on your part to succeed.I have always professed that most business results are decided by this formula: Results = Time + Money + SkillWilling to spend more money? It may take less time and less skill. If you need a high degree of skill, you may hire a marketing firm for example and by doing it may take less time. But don't just attempt to throw money and resources at your marketing to get a faster result. Businesses would benefit from using a methodology that consists of basically three elements: 1. Market Definition 2. Market Calendar
No Strategic Vision
Does your business operate without a vision of where you want to be in 5 years? Do you function day to day by making decisions that have no strategic basis? As the leader, you need to lead with a plan.
Let’s look at our orchid garden. Your goal in 5 years is to have the most beautiful collection of orchids. You can close your eyes and see the orchids with their fabulous intricate design and intense color. You have hundreds of them. Your greenhouse is a festival of amazing orchids.
Now, close your eyes and imagine your business 5 years from now. Is it the orchid garden in your dreams? Can you see your ideal business? Like an orchid, can you see the shape of it, the textures, and the colors? Who is your ideal client? How will you reach out and find her?
Uncooperative Teamwork
Wheth
Anyone considering entering into the carpet cleaning business has a dream of making money through contracting others to clean. The problem is many people end up wasting their expertise working for someone else because they couldn’t get enough customers to keep their own business running. Times have changed and people looking for carpet cleaners turn to the internet as their first point of call. Knowing how to advertise your carpet cleaning business over the internet is more than half your battle.It is an open market now and if you don’t have web exposure, you’re out of the loop. Even the biggest carpet cleaning business franchises have gone under due to lack of internet marketing. Broadband internet access is in the majority of homes and with the touch of a button, potential customers will be directed your way. Now days if customers can’t find you on the net, they’ll presume your
Now, close your eyes and imagine your business 5 years from now. Is it the orchid garden in your dreams? Can you see your ideal business? Like an orchid, can you see the shape of it, the textures, and the colors? Who is your ideal client? How will you reach out and find her?
Uncooperative Teamwork
Whether your company is a one person operation or has dozens of people on the payroll, your business must operate as a team. Does your team understand your strategic vision? Do you strive to make sure your messages that you try so hard to create, are not undermined by uncooperative employees or contractors? It is a serious problem when your team works in an unharmonious state.
Did you know that orchids do better when they are teamed next to compatible specie? This is teamwork! It takes a trained grower to know this about orchids. You must build a team too, even if you are the only one in your organization. Team members include not only employees, but suppliers and vendors as well.
Haphazard Marketing
Many times I have seen money thrown at advertising as if it would magically encourage appointments. This is an ineffective attempt to generate leads through misappropriation of resources. What ends up happening is paying an extraordinary amount for a lead. Additionally, the most valued type of lead, the referral, is basically ignored or taken for granted.
Many growers of orchids attend Orchid Shows. I recently attended one this spring at Rockefeller Center in New York City. This is truly an amazing event. Each seller of orchids sets up fabulous displays, one outdoing the next. If each vendor sells the same exact product, orchids, how do they generate awareness? The successful ones do it with great arrangements, displays and specialization. They know the magic of merchandising, display and finding a niche.
How will you get noticed? What will separate you from the competition? What will be your niche? How will you create a brand? Simply placing an ad in the local paper, is throwing your money away. Marketing is a careful process
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/27401/otheradded-The-Orchid-Principle.html">The Orchid Principle</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/27401/otheradded-The-Orchid-Principle.html]The Orchid Principle[/url]
Related Articles:
NFL Players, Coaches And Celebrities Enjoy A Day Of Sport Fishing Off Of South Florida
The Vulnerable Research and Innovation Base of South Africa
Harnessing the Power of Business Roundtables
Bookmark it:
|