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  • Other Added - Your Web Site Can Increase Your Market Share

    You’re At the Trade Show – Now What?
    Every last detail has been attended to and you’re standing in the front of your trade show display waiting for the show to open. Are you ready or will it just be another exercise in futility?Let’s take a look at what can happen.The first day starts off like a house fire and some of your best, long-term customers come by to see what’s new (and believe me, they’ll be scouting out what’s new with the competition as well). You have a good visit with these customers but now they’re gone and the prospects and su
    of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we cou

    Advertising Your Small Business
    So often small business owners will attempt to tell the public and reader of a publication, yellow pages or Internet portal site, how great their company is, when they should be telling the company what they can do for them.For many years I had run a franchise company and we had specifications of what advertising we would and would not allow to insure that our brand name was not jeopardized and to insure the advertising pulled for the franchisees. In fact often we paid half the cost of the ads or reduced royalty
    Optimize Your Web Site To Grow Market Share

    So much of our business today is dependent on the success of our website. It does not matter if you are P&G and looking to find ways to make your website work harder for you or are a Real Estate giant like Coldwell Banker, your website needs to deliver the goods.

    Your website needs to accomplish two things — and a few additional functions if you are a web retailer. It needs to deliver your brand in a way that is in keeping with your brand charter and it needs to be easily accessible. In short, it needs to tell your customers who you are and whom you are for (brand) and it needs to gain you “top-of-page” awareness on major search engines.

    Web Optimization is More Important Than Ever

    Research today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we coul

    5 Steps for Publishers on Getting Paid!
    There have been quite a few complaints from publishers about late or non payment from distributors and book stores. Some have stopped sending books to large distributors because of past due invoices, some over 180 days old. Part of the problem is no response, it is bad enough when you are not getting paid, but when orders keep coming in and you are not getting any acknowledgement to your collection efforts, you just can’t keep sending books, says one publisher.There are steps you can take to get paid on those p
    e giant like Coldwell Banker, your website needs to deliver the goods.

    Your website needs to accomplish two things — and a few additional functions if you are a web retailer. It needs to deliver your brand in a way that is in keeping with your brand charter and it needs to be easily accessible. In short, it needs to tell your customers who you are and whom you are for (brand) and it needs to gain you “top-of-page” awareness on major search engines.

    Web Optimization is More Important Than Ever

    Research today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we cou

    Business Entrepreneur
    Business entrepreneurship - Are you ready for it?Business entrepreneurship fascinates a lot of people. Different people have different reasons for starting as a business entrepreneur. Some people take up business entrepreneurship just because they are fed up or bored with their daily routine job and want to try out something different. Others become a business entrepreneur because they think that their current job doesn’t get them enough money. And a lot of people get into business entrepreneurship because they w
    ter and it needs to be easily accessible. In short, it needs to tell your customers who you are and whom you are for (brand) and it needs to gain you “top-of-page” awareness on major search engines.

    Web Optimization is More Important Than Ever

    Research today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we cou

    Invalid Excuses for Poor Business Results - The Weather
    Note to Kmart: It wasn’t about the weatherIn the 1970s Kmart was the retailer to beat. No matter what happened, they seemed to turn profit. Customers were loyal and prices were hard to beat. The chain was opening more store each year than some of their competitors had in their entire chain and sales were growing at admirable rates. Things were good.Then sales began to slump. By the middle of the 1980s Kmart was beginning to be report poor sales. The main reason they gave: the weather.With each
    rong>

    Research today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we cou

    Common Interview Questions For The Interviewer
    Hiring the right person is not always an easy thing to do, but using the right method of interview will substantially aid the process. The more you know about interviewing, the more likely you are to hire the ideal candidate.Four key methods of interviewing are as follows:1. Directive interviewsDirective interviews are highly structured and are probably the easiest type of interview to conduct. The interview is planned and directed by the interviewer, whose purpose is to obtain specific informati
    of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.

    Stealing Share® entered the “web” business, not because we could build a great looking branded website (which we can) but because it was quickly apparent to us that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.

    An Optimized Web Site Builds Business

    If you want your website to become a REAL force in your business and marketing mix, then give it the respect that it deserves and don’t just simply hand it off to the local website developer or an in-house tech guru.

    Our Web Optimization Process

    Let me take you through just a few of the steps that Stealing Share goes through before a single page of a website finds its way to a www.com address.

    First, we evaluate, grade and make adjustments to your brand. We need to make sure it reflects the current precepts and needs of the target audience that you wish to influence and positio

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