dds that viewers actually want to see. Video clips must be posted on websites so that they can be POD casted and distributed from user to user. The means of market exposure is much less in terms of consumers being reached, but the add will capture the imagination of the user, if it is good, which will drive more effective Living in a world of ever more sophisticated technologies one can't help to notice some changes in the way people goes about everyday life. Today, everything in the entertainment world revolves around active content. The days of adverts being forced down on consumers is slowly but surly changing to viewers choice. Here is why.

PVR or Personal Video Recorders, The Internet - live steaming and websites and mobile device will force the marketers of today to rethink strategies. PVR recorders allow the viewer to record his favorite program in advance and then watch it 10min later; allowing him to forward through TV adverts and only watch programming of interest. Marketers are forced to make adds that actually entertains, otherwise they are ignored. Life is to fast tracked to wait 5min for all the add breaks to pass and then only continue with normal programing.

A quick calculation and one can quickly see why viewers will do this. An averaged episode of Grey's Anatomy is 30min. Add all the add breaks in between (in South Africa) and one can add another 20min to the program aired, totaling a staggering 50 minutes.

My feel is that the world of marketing should change to in-show marketing. If and where someone is drinking a Pepsi, make it visible to the viewer. Make adds that viewers actually want to see. Video clips must be posted on websites so that they can be POD casted and distributed from user to user. The means of market exposure is much less in terms of consumers being reached, but the add will capture the imagination of the user, if it is good, which will drive more effective m

why.

PVR or Personal Video Recorders, The Internet - live steaming and websites and mobile device will force the marketers of today to rethink strategies. PVR recorders allow the viewer to record his favorite program in advance and then watch it 10min later; allowing him to forward through TV adverts and only watch programming of interest. Marketers are forced to make adds that actually entertains, otherwise they are ignored. Life is to fast tracked to wait 5min for all the add breaks to pass and then only continue with normal programing.

A quick calculation and one can quickly see why viewers will do this. An averaged episode of Grey's Anatomy is 30min. Add all the add breaks in between (in South Africa) and one can add another 20min to the program aired, totaling a staggering 50 minutes.

My feel is that the world of marketing should change to in-show marketing. If and where someone is drinking a Pepsi, make it visible to the viewer. Make adds that viewers actually want to see. Video clips must be posted on websites so that they can be POD casted and distributed from user to user. The means of market exposure is much less in terms of consumers being reached, but the add will capture the imagination of the user, if it is good, which will drive more effective

rogramming of interest. Marketers are forced to make adds that actually entertains, otherwise they are ignored. Life is to fast tracked to wait 5min for all the add breaks to pass and then only continue with normal programing.

A quick calculation and one can quickly see why viewers will do this. An averaged episode of Grey's Anatomy is 30min. Add all the add breaks in between (in South Africa) and one can add another 20min to the program aired, totaling a staggering 50 minutes.

My feel is that the world of marketing should change to in-show marketing. If and where someone is drinking a Pepsi, make it visible to the viewer. Make adds that viewers actually want to see. Video clips must be posted on websites so that they can be POD casted and distributed from user to user. The means of market exposure is much less in terms of consumers being reached, but the add will capture the imagination of the user, if it is good, which will drive more effective

Grey's Anatomy is 30min. Add all the add breaks in between (in South Africa) and one can add another 20min to the program aired, totaling a staggering 50 minutes.

My feel is that the world of marketing should change to in-show marketing. If and where someone is drinking a Pepsi, make it visible to the viewer. Make adds that viewers actually want to see. Video clips must be posted on websites so that they can be POD casted and distributed from user to user. The means of market exposure is much less in terms of consumers being reached, but the add will capture the imagination of the user, if it is good, which will drive more effective

dds that viewers actually want to see. Video clips must be posted on websites so that they can be POD casted and distributed from user to user. The means of market exposure is much less in terms of consumers being reached, but the add will capture the imagination of the user, if it is good, which will drive more effective marketing.

Website marketing should be taken more seriously. Markers must stop wasting money on adverts that will be fast-forwarded and ignored. Advertise creatively! For more info visit: www.placid.za.net