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Other Added - That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
For three days the temperature hovered around ninety five degrees, not terrible in the shade with the breeze, but insufferable inside. We live on a budget so we just put up with the heat and our broken central air conditioner. It clicked and hummed, then clicked again. But no cool air, no air at all.Then I noticed an air conditioning van in the street, stopped at our drive. One hour later he emerged from our neighbor's door only five feet from mine. I asked him if he would look at our broken air conditioner while he was here. He immediately got o
With those questions in mind, decide what kind of entertainment you'd like to have and who will perform for the crowds. If you've decided on live product demonstrations, you may be able to use your o
Mistake 1: Not Preparing for the InterviewJob offers can be won or lost on the thoroughness of the preparations you make for your interview. Before getting to the interview stage, the employer will have spent time, effort and money in writing a job and person specification, advertising for the role, sorting through replies, arranging interviewers and sorting out the practical aspects of the interviews. And guess what, most interviewees just turn up to an interview, talk a bit about themselves and assume theyre going to get the jo
Entertainment! According to tradeshow research, live presentations are the third most important reason why people remember the exhibit. Numbers one and two? Booth size and product interest. If you've got a limited exhibiting budget, hiring entertainment may be a cost-effective way to attract attention to your company without springing for the larger, pricier display space.
What are your options?
Entertainment options at tradeshows are almost endless. Any form of live presentation can work, including:
staged product demonstrations
theatrical skit
magician
game show
choreography
video
audio
robot
singers or musicians
The key is to have entertainment that acts as an integral part of your marketing message. To do this, you need to know a few things:
What type of entertainment will appeal to your target audience?
A robot that dispenses free samples might go over big at a tech show but fall flat at a pet care industry show. Conversely, those wired types might be more puzzled than pleased by a troop of trained terriers. Know your target audience.
How much product information do you want to convey via the entertainment?
Some entertainment formats are better than others for educating attendees about your products and services. Product demonstrations, especially those that draw participants from the audience, are a great way to get the crowd focused on what you're selling. Other acts focus on simply getting the company name and logo out there, such as a magician who uses the company's name as the 'Magic Word'.
What is your corporate image?
Any entertainment you select should positively reflect your company's image. This goes beyond a Western Wear company selecting a country singer to entertain the crowds -- attendees will hold you to a higher standard than that. Research the acts you're proposing to hire. Some acts may not be appropriate for mainstream companies -- ask to see a video of an average performance and ask yourself how would your customer base view the images.
With those questions in mind, decide what kind of entertainment you'd like to have and who will perform for the crowds. If you've decided on live product demonstrations, you may be able to use your ow
It is rather difficult to read the ordinary signboards in the dark. For this very reason, many signboards incorporate neon, since it glows in the dark. The Neon signs are a big relief to night travelers specially, as they are easily able to identify and adhere to road signs and instruction. The first neon sign appeared in France in 1910. After its initial appearance, the neon signs went on to be very popular and advertising companies started competing with each other on regards to its creativity and presentation. Neon signs are considered an effective medium
What are your options?
Entertainment options at tradeshows are almost endless. Any form of live presentation can work, including:
staged product demonstrations
theatrical skit
magician
game show
choreography
video
audio
robot
singers or musicians
The key is to have entertainment that acts as an integral part of your marketing message. To do this, you need to know a few things:
What type of entertainment will appeal to your target audience?
A robot that dispenses free samples might go over big at a tech show but fall flat at a pet care industry show. Conversely, those wired types might be more puzzled than pleased by a troop of trained terriers. Know your target audience.
How much product information do you want to convey via the entertainment?
Some entertainment formats are better than others for educating attendees about your products and services. Product demonstrations, especially those that draw participants from the audience, are a great way to get the crowd focused on what you're selling. Other acts focus on simply getting the company name and logo out there, such as a magician who uses the company's name as the 'Magic Word'.
What is your corporate image?
Any entertainment you select should positively reflect your company's image. This goes beyond a Western Wear company selecting a country singer to entertain the crowds -- attendees will hold you to a higher standard than that. Research the acts you're proposing to hire. Some acts may not be appropriate for mainstream companies -- ask to see a video of an average performance and ask yourself how would your customer base view the images.
With those questions in mind, decide what kind of entertainment you'd like to have and who will perform for the crowds. If you've decided on live product demonstrations, you may be able to use your o
Entrepreneurial ventures are constantly in the market for new capital. Experienced entrepreneurs realize that the financing of companies is done in stages and that they have to be flexible in identifying the latest trends in financing.For many startup entrepreneurs, initial financing can be the hardest part of launching their new business. It is a popular misconception that an idea, a startup team, and a preliminary business plan will get them in the venture capitalist door. They expect to exit, happily, with the check in hand.Unfortunately, tra
What type of entertainment will appeal to your target audience?
A robot that dispenses free samples might go over big at a tech show but fall flat at a pet care industry show. Conversely, those wired types might be more puzzled than pleased by a troop of trained terriers. Know your target audience.
How much product information do you want to convey via the entertainment?
Some entertainment formats are better than others for educating attendees about your products and services. Product demonstrations, especially those that draw participants from the audience, are a great way to get the crowd focused on what you're selling. Other acts focus on simply getting the company name and logo out there, such as a magician who uses the company's name as the 'Magic Word'.
What is your corporate image?
Any entertainment you select should positively reflect your company's image. This goes beyond a Western Wear company selecting a country singer to entertain the crowds -- attendees will hold you to a higher standard than that. Research the acts you're proposing to hire. Some acts may not be appropriate for mainstream companies -- ask to see a video of an average performance and ask yourself how would your customer base view the images.
With those questions in mind, decide what kind of entertainment you'd like to have and who will perform for the crowds. If you've decided on live product demonstrations, you may be able to use your o
Success is not always something you necessarily find when you arrive. It may be the journey that gets you there.It seems as though people make career management more difficult than it has to be. When something threatens to make it simple, they almost invariably find a way to make it more complicated. For example, in recent years theres been much more activity in the small to mid-size companies, yet the majority of people looking into a job change or career move continue to scour the newspapers for the classified advertisements, all t
What is your corporate image?
Any entertainment you select should positively reflect your company's image. This goes beyond a Western Wear company selecting a country singer to entertain the crowds -- attendees will hold you to a higher standard than that. Research the acts you're proposing to hire. Some acts may not be appropriate for mainstream companies -- ask to see a video of an average performance and ask yourself how would your customer base view the images.
With those questions in mind, decide what kind of entertainment you'd like to have and who will perform for the crowds. If you've decided on live product demonstrations, you may be able to use your o
Employers and recruiters receive hundreds of resumes for every position they are trying to fill. To select their shortlist of candidates to interview, they look for the most common resume mistakes most applicants make and eliminate them first.To increase your chances of getting an interview, make sure you avoid these common mistakes.Ten Resume Mistakes to AvoidWhether youve been downsized, are looking for a career change or are just starting out, your resume speaks volumes about you. If your resume doesnt make it past the first cut, you
With those questions in mind, decide what kind of entertainment you'd like to have and who will perform for the crowds. If you've decided on live product demonstrations, you may be able to use your own staff members, but other than that, you're generally better off hiring a pro.
How to Make the Most of Your Money
Hiring a professional entertainer is an expense. Ensure you get your money's worth by doing the following:
Identify how the presentation helps achieve your goals -- let the entertainer know clearly what you expect for them to do.
Create promotional activities centering around the entertainment. From pre-show direct mailings to on the floor interactions with attendees, make frequent mention of the event and have an incentive that will encourage attendees to visit your booth.
If your staff is not on stage, find ways to involve them in the presentation. Use them to gather the crowd or to capture and monitor pertinent information during the presentation. Let them know it's okay to be enthusiastic about the performance -- excitement is contagious, and you want an excited crowd.
What to Avoid
Good entertainment is expensive, bad entertainment can cost more than you will ever imagine. Protect your company's image and reputation by avoiding the following:
Crass, rude, or offensive acts. There are comedians who do very well with off color or hurtful humor, but the risk of alienating large segments of your consumer base by sponsoring one of these acts is too great.
Under-dressed entertainers. Scantily clad women and barely dressed men wiggling provocatively have no place at most shows. In fact, the aggressive use of "Booth Babes" has been so off-putting that some shows are banning them all together. Unless you're exhibiting an adult-themed show -- ie, one that caters to the sex industry or some travel shows -- have your entertainment keep their clothes on.
Acts that are clearly amateur. Tradeshow audiences are harsh. They won't be tolerant of second rate acts. Hire the best you can afford for better results.
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