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    Other Added - Using a Niche as a Market Strategy

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    ing. However, this is not the case when you use a niche to create awareness.

    Let’s first look at 5 different strategies to develop a niche:<

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    There are two types of Interior Design firms: Those that truly specialize in a particular area (i.e. Kitchen and Bath designers) and firms that use a niche as a market strategy. Let’s focus on the latter, because if you are trying to create a message that appeals to anyone that may be interested in any form of Interior Design, you are spinning your wheels and wasting your resources. The best way to gain awareness is by marketing through the strategy of developing your niche. The biggest objection most have to this idea is that they do not want to box themselves into a narrow offering. However, this is not the case when you use a niche to create awareness.

    Let’s first look at 5 different strategies to develop a niche: Managing Change - Trust, Integrity and Change
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    e a niche as a market strategy. Let’s focus on the latter, because if you are trying to create a message that appeals to anyone that may be interested in any form of Interior Design, you are spinning your wheels and wasting your resources. The best way to gain awareness is by marketing through the strategy of developing your niche. The biggest objection most have to this idea is that they do not want to box themselves into a narrow offering. However, this is not the case when you use a niche to create awareness.

    Let’s first look at 5 different strategies to develop a niche:<

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    ted in any form of Interior Design, you are spinning your wheels and wasting your resources. The best way to gain awareness is by marketing through the strategy of developing your niche. The biggest objection most have to this idea is that they do not want to box themselves into a narrow offering. However, this is not the case when you use a niche to create awareness.

    Let’s first look at 5 different strategies to develop a niche:<

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    the strategy of developing your niche. The biggest objection most have to this idea is that they do not want to box themselves into a narrow offering. However, this is not the case when you use a niche to create awareness.

    Let’s first look at 5 different strategies to develop a niche:<

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    ing. However, this is not the case when you use a niche to create awareness.

    Let’s first look at 5 different strategies to develop a niche:
    1) By Industry
    There are dozens of industries that you can focus on to develop a market for your company. Here are only a few: Law offices, medical offices, health care, hotels, restaurants, day care centers, yachts and much more.
    2) By Product
    Office Furniture, Kitchen Cabinets, Window Treatments, Color, Antiques, Artwork and Residential Furniture are just a few that fall under marketing with a product focus.
    3) By Style
    When you sell by style, you sell based on your own unique talent. Examples of style include: Modern, Traditional, Classic, Youthful,

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