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Other Added - 3 Ways to Multiply Your Marketing Efforts
How would you like to get more done everyday? It’s not rocket science, as they say; it’s about daily discipline and knowing where you’re going. If you’re like most of us you don’t think you have time for any planning. It sounds nice but get real. Well, you’re the one that needs to get real and get more done.If you want to grow and be more than you are now, you’ll have to do something different than what you’ve always been doing. Here are a few simple things you might not just try, how about doing them..1. Where are you now and where do you want to go? Be honest about where you are today, personally and professionally and are you happy about it? If so, you’re doing something right. If not, establish exactly where you want to go in a clear, specific outline that has
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer database. Both of these channels of marketing fall prey to the "delete key" just as the "paper" advertising can end up in the "circular file". The goal is to remain top of the customer's mind.
Along with email and e-zin
The past few weeks have presented nothing but bad news for the formerly world leading American automobile industry. Henry Ford must be rolling over in his tomb. Alfred Sloan, the architect of the multi-division General Motors juggernaut, is a very sad “car guy” in the sky these days. Plant closings, huge employee layoffs, lost market share and horrid fiscal performance indicate that the “big three” (including Daimler-Chrysler) are in big trouble. They must change, and change is not pleasant for huge business complexes, or for employees, suppliers or customers.This brings to mind a change that occurred right before my eyes as a small boy growing up in Kentucky. Several times each week, a horse drawn ice wagon would pull up in front of our little house and deliver block ice
I believe that one of the best ways to get the customer's attention is through marketing. It is also one of the best ways to announce that you are "contagious"! Marketing is more than just advertising; it is the lifeblood of any successful business. I recently heard that we are exposed to 5,000 ads a day; from the size of a postage stamp to ads on floors and sides of buses. Let's focus on the three most important areas of marketing and those that "make us look"!
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fall under the category of classic marketing. I heard a marketing professional offer the following strategy when deciding when and how to keep in touch with your customers. He called it 1-12-250. What it stands for is, once a month for every month of the year, keep in touch with a specific number of your customers. The number 250 could be 50 it could be 2,500 it could be 25,000, but I believe that number should represent your best customers.
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would publish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some way. Remember, out of sight, out of mind.
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a number of great programs that allow you to send out your announcements to your customers and personalize the greetings. I receive ads and coupons from dozens of retailers and restaurants that I do business with and many times the savings are only for the "on-line" customers, like me.
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer database. Both of these channels of marketing fall prey to the "delete key" just as the "paper" advertising can end up in the "circular file". The goal is to remain top of the customer's mind.
Along with email and e-zine
Workflow, as the Workflow Management Coalition defines it, is: The automation of a business process, in whole or part, during which documents, information or tasks are passed from one participant to another for action, according to a set of procedural rules. We want to automate activities. If we can. And there are seemingly endless opportunities to do so. Yet, through the years our organization has done a few things in this area. Already.It would be easy if you could start from scratch. (Information) Technology continues to develop in a ever more professional pace.Yet there are legacy issues. The companies that were pioneering with the first (electronic) commercial solutions are the ones that now are dealing with most of the problem in the area of s
1. Classic Marketing: Newspapers, newsletters, postcards, and any other type of print advertising fall under the category of classic marketing. I heard a marketing professional offer the following strategy when deciding when and how to keep in touch with your customers. He called it 1-12-250. What it stands for is, once a month for every month of the year, keep in touch with a specific number of your customers. The number 250 could be 50 it could be 2,500 it could be 25,000, but I believe that number should represent your best customers.
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would publish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some way. Remember, out of sight, out of mind.
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a number of great programs that allow you to send out your announcements to your customers and personalize the greetings. I receive ads and coupons from dozens of retailers and restaurants that I do business with and many times the savings are only for the "on-line" customers, like me.
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer database. Both of these channels of marketing fall prey to the "delete key" just as the "paper" advertising can end up in the "circular file". The goal is to remain top of the customer's mind.
Along with email and e-zin
Many people are passionate about their interests. And some even turn what they love to do into a business. People who love to write become copywriters. People who enjoy making jewelry open online jewelry stores. People who love to paint sell their original paintings online. The list goes on.There are a few different ways to sell what you love to do. For example, a person who opened an online jewelry store sells handmade bracelets and necklaces. But she can also create a guide for people who want to learn how to make jewelry, and sell that guide in addition to jewelry at her online store. The best thing about it is that she using her existing expertise to create a completely different type of product (educational jewelry making guide).Here are some ideas to help you
If you choose only to use "classic marketing" techniques, then in January you would target newspaper advertising, in February you would send out postcards, in March you would publish your quarterly newsletter and the cycle would start over. Each month you would be in touch with your customers in some way. Remember, out of sight, out of mind.
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a number of great programs that allow you to send out your announcements to your customers and personalize the greetings. I receive ads and coupons from dozens of retailers and restaurants that I do business with and many times the savings are only for the "on-line" customers, like me.
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer database. Both of these channels of marketing fall prey to the "delete key" just as the "paper" advertising can end up in the "circular file". The goal is to remain top of the customer's mind.
Along with email and e-zin
How many times have you encountered people in business and the image of the business or the person is so poorly presented it causes you to have a poor opinion of the services offered? It makes no difference if you are the owner or the employee; pride in yourself is evident in your daily dealings with people. Image is very important in business.Here are some of my suggestions for success: Dress for success. No matter what profession you are in, everyone has a dress code. For a financial advisor it is a suit, for a landscaper it could be a logoed t-shirt with appropriate length shorts or pants, for a theme-park employee it is the usually a polo-shirt and khaki shorts or pants; most everyone has a dress code and it is up to you to portray your professio
2. Updated marketing: E-mail, e-zines, websites, and any other technology based ways to stay in touch with your customers. These could easily fit into the 1-12-250 strategy and could be done monthly as well. If you are able to acquire your customer's email addresses, then this is an easy way to stay in touch. There are a number of great programs that allow you to send out your announcements to your customers and personalize the greetings. I receive ads and coupons from dozens of retailers and restaurants that I do business with and many times the savings are only for the "on-line" customers, like me.
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer database. Both of these channels of marketing fall prey to the "delete key" just as the "paper" advertising can end up in the "circular file". The goal is to remain top of the customer's mind.
Along with email and e-zin
One of the most powerful tools in marketing is the testimonial. Yet they are used by so few…Put yourself in the shoes (phew!) of the prospect.She can listen to you, try and believe you, hope that you are paying attention and addressing her concerns (I sure hope you are) OR she can read what another client says about you.Which is more believable?Sure, the prospect is going to have to listen to you and hope you address their needs regardless of whether you have testimonials, but which would you rather have working for you:1) Your best salesperson talking to a prospect,or…2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute to flip through a 3 ring binder full of letters from your clients s
E-zines are a form of a published newsletter. It is just another way to send important information about your products or services to your customer database. Both of these channels of marketing fall prey to the "delete key" just as the "paper" advertising can end up in the "circular file". The goal is to remain top of the customer's mind.
Along with email and e-zines is the most important, a current and updated website. A basic website stating how to get in touch with you, the products or services you offer and current contact information is critical. I believe that websites don't need to look like TV shows, they just need to be current and easy to use. Hire a high school kid or a college intern and your website can be up and running in days.
3. Cutting edge marketing: Viral marketing, pod-casting, blogging and video email are all new additions to the marketing arena. These are all technology based and are becoming easier to use. Viral marketing is a savvy way to get your customers talking about you and doing it online. It creates a frenzy of activity and readers flock to a website or a "blog" just to find out what is going on with a person, product or a business.
Pod-casting is the new generation of listening to information as we have done in the past with audio tapes or CD's. You can produce your own podcast with important information you would like the customer to know about. It can be easily downloaded and listened to when ever and where ever the customer wants to. This can also be the future of training employees, especially the "Y" generation employees.
Blogging is a way for anyone to post their thoughts or ideas on the internet. Many people just use them as a way to be "published" but smart businesses use them as an informational as well as a lucrative selling tool. If you have a website you can allow people to click on a link that will take them directly to your blog so that they can "chat" with you. This makes the customer feel closely linked to the company.
Video email is one of my favorites. Technology is becoming so advanced and so affordable that we will be able to "see" the people we are talking to over the internet whether through pod-casting or email or web conferencing. What a great way to send your customers a video email saying, "Thank you for your order today, we couldn't be in business without great customers like you", and they received it within minutes of placing the order. Simple, inexpensive and something that the competition isn't doing, yet!
Ol
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