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Other Added - Does Saying Thank You Help Market Your Business?
Are your current payment processing methods secure? The Payment Card Industry Data Security Standards were created to make sure payment gateways keep your data secure. Payment Card Industry payment gateways are fully compliant with all Payment Card Industry Data Security Standards. This gateway system provides vital protection for e commerce merchants that
Here is where it gets plain ugly...the referre
Surviving in business long-term means having the ability to evolve profitably over time. In order to evolve profitably you must learn from the things gone wrong, (TGW) and things gone right, (TGR) in the past. Learning from events of the past allows you to turn the knowledge gained into educated continuous improvement plans based on fact and data that will al
But that is not what I am talking about here...
I am talking about saying thank you to the people who refer you new customers!
I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.
So why is it that I see way too many business owners take referrals for granted?
You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:
1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.
Here is where it gets plain ugly...the referred
Entry level job seekers face an old conundrum: you can't get a job without experience, and you can't get experience without a job.This may seem unfair. Entering the job market is hard enough without facing a seemingly impossible challenge right away! Relax: it isn't impossible. Think of it as a test, one that serves employers and job seekers alike by e
I mean...referrals are easier to deal with than a brand new customer right? Customers who have been referred to you by someone else already are "pre-sold" by the recommendation made from the referrer.
So why is it that I see way too many business owners take referrals for granted?
You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:
1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.
Here is where it gets plain ugly...the referre
I have been playing the money game for the last 25 years. First, as an investment banker and venture capitalist, then as a high-tech entrepreneur. Three years ago I decided to quit the corporate world and start building ‘micro businesses’.(Micro businesses are those that exist inside of computers and live on the Internet. When micro businesses are auto
You read that right. Too many business owners take referrals for granted. Please allow me to paint you two scenarios, simplified for this post:
1) The typical referral sale. In this scenario we will use a real estate office. One of the real estate agents is an absolute superstar, and finishes showing and selling a home to new clients. After completing the purchase of a new home...the clients are excited. They have just made their dreams come true...and they want to refer one of their friends to their "new best friend" in the real estate business.
Here is where it gets plain ugly...the referre
Outsourcing has been the cause of much debate in recent times. There have been arguments for and against outsourcing. The supporters of outsourcing are primarily those motivated by the desire to cut costs and streamline their business processes while those against outsourcing are those primarily affected by their jobs being given to others. Whatever may be sa
Here is where it gets plain ugly...the referre
The most successful entrepreneurs rely on their advisory boards to help spot new opportunities and potential pitfalls.Now you can have your own advisory board: a shadow board of directors.A shadow board of directors is a low-tech technique for accessing the expertise of others and increasing your confidence and options. A shadow board ca
Here is where it gets plain ugly...the referred parties come into the office of the real estate agent and complete a home purchase of their own. The real estate agent continues on his/her daily business. This happens daily in almost EVERY business in the USA! One thing wrong...
THE AGENT DID NOT THANK THE CLIENTS THAT REFERRED THEIR FRIENDS! Big mistake...because here is what could have happened...
2) The "supposed to happen" referral sale. Let's use the same scenario in #1, but with one exception, the agent sends a thank you card and a gift of some type to the original referring client, thanking that client for making the referral. The important part here is to make acknowledgment, it is not in the size of the gift. The acknowledgement MUST be heartfelt though, or it will go unnoticed.
Continuing our second scenario...
The original client refers ANOTHER client because this client feels appreciated. It snowballs fro
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