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Other Added - Everybody's Talking About You - Why Your Nonprofit Needs to Listen, and Listen Hard
Individuals dealing with catastrophic injuries and health problems often need an advocate to help them effectively deal with all the issues surrounding this type of serious situation. Life care planners bridge the gap between the medical and legal communities helping patients and their families cope with these issues and provide and maintain the best quality of life possible for the patient.Who Can Become A Life Care Planner?Life Care Planning requires a particular skill set. Qualified rehabilitation professionals and registered nurses interested in facilitating the treatment and care of individuals with catastrophic injuries or
Picture:
• A program participant blogging about the strong facilitator, or the sloppy handouts.
• A frustrated online advocate complaining about the glitch in your nonprofit's system that prevented him from easily registering his protest on your key issue of the moment.
• A satisfied donor with the information she receives about your nonprofit's new programs, and related use of recent gifts, shares that information on a community bulletin board.
What's happened is that audiences -- starting with teens through 30s -- have become dissatisfied with traditional media and are becoming more active participants in the exchange of news and ideas. So the dissemination model of marketing and communications is transformed to conversation.
Why Your Nonprofit Should Care
Very simply…
1. Your audiences are now participating in shaping the way yo
It is important that business owners who open a dollar store continually examine business and management trends. It is even more important that they implement the best of the new business trends. Those who focus time and effort on their own personal business growth and development will be most aware of the best business trends and practices.By not reading relevant books, attending seminars, taking courses and using all other means available to continue their personal growth as managers and leaders, business owners and managers run the risk of becoming stagnant. As times and trends change un-informed leaders find themselves in a position of mi
Every nonprofit I know has centered its communications strategy around a brand (whether defined as such, or not), expressed through a graphic identity and a narrative one -- positioning and key messages. We've trained our leaders and staff members to keep on message, and ensured that our print and online content does so as well.
That's the right way to start. But it's only a start -- now more than ever.
The shift is all about decentralization. In the past, your audiences have gathered their news from you (via direct communications) and the media (your conduit). Not that message control was completely in your hands. Journalists and letters to the editor often reframe, or even dispute, your messages. But that could be addressed, as long as you tracked (and responded to) coverage.
Now these approaches are being superceded by what's happening at the edges of increasingly ubiquitous networks. As your audiences combine powerful online tools and innovative "social networking" approaches (peer-to-peer information sharing), they create online content on your nonprofit and its programs. While the audiences for this content are still relatively small, it is likely they will become mainstream. For many 18-30 year olds, they already are.
Two Key Alternative Info Sources
Here are the two core genres of alternative news and information sites that have evolved outside of traditional media, and, in many cases are driven by a self-defined community.
Aggregators: • Sites such as Google News and Huffington Post are aggregating news produced by nonprofits and traditional media, and repackaging it by topic or point of view.
• Alert services such as Google and Yahoo Alerts deliver links to online content on user-defined words and phrases, directly to users' email boxes.
I have Alerts set up on the following words and phrases:
Nancy E. Schwartz
nonprofit communications
nonprofit marketing
Getting Attention
Nancy Schwartz & Company
I use this input to shape blog and e-news content, track coverage of Nancy Schwartz & Company and Getting Attention, and see what's going on in the world of nonprofit (and broader) marketing. And I respond (via a comment to a blog post or an email to an e-news editor) when it makes sense to share my point of view or correction.
• Blog readers (I use Bloglines) that allow your audiences to easily aggregate content from a variety of sources (but mostly blogs at this point).
I use Bloglines to track bloggers who write in the marketing and nonprofit marketing arena, so that I can keep up, and join the conversation with a comment when it makes sense.
• Email mailing lists that enable any self-defined group of individuals to discuss your organization, and to post this conversation online. Our block (Owen Drive) has an active mailing list where neighbors talk fast and furious on everything from school board elections to the forced eviction of old-time small businesses at the local strip mall.
Participatory Communities – Think Idealist.Org, TechSoup, Nonprofit Blog Exchange...
Broadband networks, wireless access and new online- publishing tools all contribute to the emergence of audience-generated news, information and opinion. Blogs and message boards are the most visible form right now, serving to connect folks with common interests and sometimes perspectives. Email and IM (instant messaging) also accelerate audience-to-audience information flow.
Picture:
• A program participant blogging about the strong facilitator, or the sloppy handouts.
• A frustrated online advocate complaining about the glitch in your nonprofit's system that prevented him from easily registering his protest on your key issue of the moment.
• A satisfied donor with the information she receives about your nonprofit's new programs, and related use of recent gifts, shares that information on a community bulletin board.
What's happened is that audiences -- starting with teens through 30s -- have become dissatisfied with traditional media and are becoming more active participants in the exchange of news and ideas. So the dissemination model of marketing and communications is transformed to conversation.
Why Your Nonprofit Should Care
Very simply…
1. Your audiences are now participating in shaping the way yo
I've never used a mailing list broker. Reason? When I first started doing postcard mailings back in 1996, I could barely afford to pay my house rent. So, renting a mailing list was out of the question. One of the advantages of operating on a low budget is that you can't spend your way out of problems, you have to think your way out. In the case of my mailing list, the thinking centered around the question of Who Do I Know? A spin through my desktop Rolodex yielded a treasure trove of names. Then there were those helpful family members and friends who referred names to the list. (Most of the time, I didn't even have to ask these peo
Now these approaches are being superceded by what's happening at the edges of increasingly ubiquitous networks. As your audiences combine powerful online tools and innovative "social networking" approaches (peer-to-peer information sharing), they create online content on your nonprofit and its programs. While the audiences for this content are still relatively small, it is likely they will become mainstream. For many 18-30 year olds, they already are.
Two Key Alternative Info Sources
Here are the two core genres of alternative news and information sites that have evolved outside of traditional media, and, in many cases are driven by a self-defined community.
Aggregators: • Sites such as Google News and Huffington Post are aggregating news produced by nonprofits and traditional media, and repackaging it by topic or point of view.
• Alert services such as Google and Yahoo Alerts deliver links to online content on user-defined words and phrases, directly to users' email boxes.
I have Alerts set up on the following words and phrases:
Nancy E. Schwartz
nonprofit communications
nonprofit marketing
Getting Attention
Nancy Schwartz & Company
I use this input to shape blog and e-news content, track coverage of Nancy Schwartz & Company and Getting Attention, and see what's going on in the world of nonprofit (and broader) marketing. And I respond (via a comment to a blog post or an email to an e-news editor) when it makes sense to share my point of view or correction.
• Blog readers (I use Bloglines) that allow your audiences to easily aggregate content from a variety of sources (but mostly blogs at this point).
I use Bloglines to track bloggers who write in the marketing and nonprofit marketing arena, so that I can keep up, and join the conversation with a comment when it makes sense.
• Email mailing lists that enable any self-defined group of individuals to discuss your organization, and to post this conversation online. Our block (Owen Drive) has an active mailing list where neighbors talk fast and furious on everything from school board elections to the forced eviction of old-time small businesses at the local strip mall.
Participatory Communities – Think Idealist.Org, TechSoup, Nonprofit Blog Exchange...
Broadband networks, wireless access and new online- publishing tools all contribute to the emergence of audience-generated news, information and opinion. Blogs and message boards are the most visible form right now, serving to connect folks with common interests and sometimes perspectives. Email and IM (instant messaging) also accelerate audience-to-audience information flow.
Picture:
• A program participant blogging about the strong facilitator, or the sloppy handouts.
• A frustrated online advocate complaining about the glitch in your nonprofit's system that prevented him from easily registering his protest on your key issue of the moment.
• A satisfied donor with the information she receives about your nonprofit's new programs, and related use of recent gifts, shares that information on a community bulletin board.
What's happened is that audiences -- starting with teens through 30s -- have become dissatisfied with traditional media and are becoming more active participants in the exchange of news and ideas. So the dissemination model of marketing and communications is transformed to conversation.
Why Your Nonprofit Should Care
Very simply…
1. Your audiences are now participating in shaping the way yo
The Truth about Business and Executive CoachingPeople from all walks of life are jumping onto the coaching bandwagon, lured by stories of ?100,000 salaries, many with little or zero experience are fighting for their piece of the pie. Let’s get down to facts and demolish a few myths, mostly generated by the coaching industry itself.Myth One; you can earn at least ?5000 a week/month as a life/business/executive coach Fact: 40% of coaches earn less than 10k a year, and the majority struggle to remain in the profession for more than a year. The reality is in the majority of cases it’s the coach training organisations that are raking
• Alert services such as Google and Yahoo Alerts deliver links to online content on user-defined words and phrases, directly to users' email boxes.
I have Alerts set up on the following words and phrases:
Nancy E. Schwartz
nonprofit communications
nonprofit marketing
Getting Attention
Nancy Schwartz & Company
I use this input to shape blog and e-news content, track coverage of Nancy Schwartz & Company and Getting Attention, and see what's going on in the world of nonprofit (and broader) marketing. And I respond (via a comment to a blog post or an email to an e-news editor) when it makes sense to share my point of view or correction.
• Blog readers (I use Bloglines) that allow your audiences to easily aggregate content from a variety of sources (but mostly blogs at this point).
I use Bloglines to track bloggers who write in the marketing and nonprofit marketing arena, so that I can keep up, and join the conversation with a comment when it makes sense.
• Email mailing lists that enable any self-defined group of individuals to discuss your organization, and to post this conversation online. Our block (Owen Drive) has an active mailing list where neighbors talk fast and furious on everything from school board elections to the forced eviction of old-time small businesses at the local strip mall.
Participatory Communities – Think Idealist.Org, TechSoup, Nonprofit Blog Exchange...
Broadband networks, wireless access and new online- publishing tools all contribute to the emergence of audience-generated news, information and opinion. Blogs and message boards are the most visible form right now, serving to connect folks with common interests and sometimes perspectives. Email and IM (instant messaging) also accelerate audience-to-audience information flow.
Picture:
• A program participant blogging about the strong facilitator, or the sloppy handouts.
• A frustrated online advocate complaining about the glitch in your nonprofit's system that prevented him from easily registering his protest on your key issue of the moment.
• A satisfied donor with the information she receives about your nonprofit's new programs, and related use of recent gifts, shares that information on a community bulletin board.
What's happened is that audiences -- starting with teens through 30s -- have become dissatisfied with traditional media and are becoming more active participants in the exchange of news and ideas. So the dissemination model of marketing and communications is transformed to conversation.
Why Your Nonprofit Should Care
Very simply…
1. Your audiences are now participating in shaping the way yo
Rate and cause of consumption have changed over the years; the last decades energy and material consumption have exponentially increased mostly in the wealthy countries. The end of international conflicts brought a rapid growth and expansion of industry in societies which embarked to innovation. Consumption is thus the effect, of economical and technological growth taking place the last fifty years. Baring in mind the different motives of consumption one could conclude it is for the sustenance of the market and economy, the necessity to satisfy an innate desire, or to simply cover of our needs. Apparently, however, problems arise when the needs are
• Email mailing lists that enable any self-defined group of individuals to discuss your organization, and to post this conversation online. Our block (Owen Drive) has an active mailing list where neighbors talk fast and furious on everything from school board elections to the forced eviction of old-time small businesses at the local strip mall.
Participatory Communities – Think Idealist.Org, TechSoup, Nonprofit Blog Exchange...
Broadband networks, wireless access and new online- publishing tools all contribute to the emergence of audience-generated news, information and opinion. Blogs and message boards are the most visible form right now, serving to connect folks with common interests and sometimes perspectives. Email and IM (instant messaging) also accelerate audience-to-audience information flow.
Picture:
• A program participant blogging about the strong facilitator, or the sloppy handouts.
• A frustrated online advocate complaining about the glitch in your nonprofit's system that prevented him from easily registering his protest on your key issue of the moment.
• A satisfied donor with the information she receives about your nonprofit's new programs, and related use of recent gifts, shares that information on a community bulletin board.
What's happened is that audiences -- starting with teens through 30s -- have become dissatisfied with traditional media and are becoming more active participants in the exchange of news and ideas. So the dissemination model of marketing and communications is transformed to conversation.
Why Your Nonprofit Should Care
Very simply…
1. Your audiences are now participating in shaping the way yo
The Law of Contiguity states that one thought will lead to another based on conditioning. Such as "Abraham" and "Lincoln". As a matter of fact two ideas are never present at precisely the same moment; so that "contiguity" really means "rapid succession". One idea being given, the other follows directly in its wake. So in reading advertisements one word of a headline is seen before another, one part of a paragraph follows an earlier part, so that a "train of ideas" is set up. The Law Of Sequence states that mental associations work more easily in one direction than in the other. "Forward associations", that is, associations in the direction in w
Picture:
• A program participant blogging about the strong facilitator, or the sloppy handouts.
• A frustrated online advocate complaining about the glitch in your nonprofit's system that prevented him from easily registering his protest on your key issue of the moment.
• A satisfied donor with the information she receives about your nonprofit's new programs, and related use of recent gifts, shares that information on a community bulletin board.
What's happened is that audiences -- starting with teens through 30s -- have become dissatisfied with traditional media and are becoming more active participants in the exchange of news and ideas. So the dissemination model of marketing and communications is transformed to conversation.
Why Your Nonprofit Should Care
Very simply…
1. Your audiences are now participating in shaping the way your nonprofit is perceived via joining in blog and message board conversations, among others.
2. Their content may be viewed as being just as valid as yours is, and is just as easily found via online search engines and links.
3. As a result, your nonprofit has less control than ever before -- on how the organization is perceived.
4. Your communications model has to change.
What You Should Do About It
Lots. Scan. Listen. Participate.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/27129/otheradded-Everybodys-Talking-About-You--Why-Your-Nonprofit-Needs-to-Listen-and-Listen-Hard.html">Everybody's Talking About You - Why Your Nonprofit Needs to Listen, and Listen Hard</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/27129/otheradded-Everybodys-Talking-About-You--Why-Your-Nonprofit-Needs-to-Listen-and-Listen-Hard.html]Everybody's Talking About You - Why Your Nonprofit Needs to Listen, and Listen Hard[/url]
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