anwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories arYou absolutely must trigger an emotional response with your copy if you intend to get response – whether you're looking for a lead or a sale. It doesn't matter who you're marketing to, either: Business – to – business sales are still decided by human beings, just like consumer sales. And all human beings buy on emotion.

With that in mind, here are 7 ways to trigger emotions in your copy:

1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories are
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   le. It doesn't matter who you're marketing to, either: Business – to – business sales are still decided by human beings, just like consumer sales. And all human beings buy on emotion.

   With that in mind, here are 7 ways to trigger emotions in your copy:

   1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories ar
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      r sales. And all human beings buy on emotion.

      With that in mind, here are 7 ways to trigger emotions in your copy:

      1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories ar
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         anwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories are hard to forget.
      2. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
      3. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it real to your prospect. You mentally transport her to where you are – or transport your product to her. She'll be aware, engaged – and emotionally involved with what you're telling her.
      4. Promise benefits. Show her what you're going to do for her. T