Tags |
|
|
Links |
|
|
Other Added - How to Spice-Up Your Unique Selling Proposition (USP) for a Professional or Business Service
Looking For Ways to Improve Sales and Customer Relationships?Find Out Where Your Firm Stands in Today’s Customer Touchpoint Management (CTM) Revolution by Taking the CTM Quiz(San Rafael, CA) What could be more important than improving sales and your customer relationships? Today, there
- "We promise to deliver results in less than 60 days, or your money back."
While these are st
There is an economic chill in the air.Despite low unemployment rates in the United States, there is a sense that corporate layoffs and employee layoffs will once again take place. One level of decisions facing leaders is “who stays/who goes.” A second level of decisions revolves around “how
But in reality, a USP only takes you so far in the efforts to attract new clients.
Why?
First, let's look at some potentially good USP's for a business-to-business service:
- "We specialize in the XYZ industry -- with more than 20 years helping clients like you."
- "We've developed an exclusive eight-step assessment program that's unique in determining your best opportunities to improve your operations."
- "We promise to deliver results in less than 60 days, or your money back."
While these are str
Every serious company traces its performance in some or other way. Performance management is a mechanism to control business activities. With the introduction of the Balanced Score Card, performance management became more interesting, because it widened the scope of performance management with non-fi
But in reality, a USP only takes you so far in the efforts to attract new clients.
Why?
First, let's look at some potentially good USP's for a business-to-business service:
- "We specialize in the XYZ industry -- with more than 20 years helping clients like you."
- "We've developed an exclusive eight-step assessment program that's unique in determining your best opportunities to improve your operations."
- "We promise to deliver results in less than 60 days, or your money back."
While these are st
Think about the people you help in your business. Where do they congregate, where can you find them? For instance, I work with small business owners who want to get more clients. A place this group frequently visits is bank offices to take care of financial transactions and to discuss specific issues
Why?
First, let's look at some potentially good USP's for a business-to-business service:
- "We specialize in the XYZ industry -- with more than 20 years helping clients like you."
- "We've developed an exclusive eight-step assessment program that's unique in determining your best opportunities to improve your operations."
- "We promise to deliver results in less than 60 days, or your money back."
While these are st
It is known that a proxy server is a server that retrieves the web information for you. These proxy servers work by providing their own identity instead of your own and that means fewer risks for spam or other e-junk. Through a proxy server you can browse the net without any worries because these sit
- "We've developed an exclusive eight-step assessment program that's unique in determining your best opportunities to improve your operations."
- "We promise to deliver results in less than 60 days, or your money back."
While these are st
What a lot of people do not understand is that almost any form of marketing is niche marketing. If you aim at a target audience for your product or service then you are effectively targeting a niche. Most people need to focus on their marketing efforts and choose a proper niche instead of trying to “
- "We promise to deliver results in less than 60 days, or your money back."
While these are strong USPs, no matter how good your service is, how specialized you are, or how great your service guarantee is, it's still difficult for a prospective client to get a sense of how it will benefit them. And that means they are still unlikely to choose (or change to) your service over others in a cluttered marketplace.
So what can you add to a strong USP?
Business buyers are ultimately looking for tangible results for choosing a service provider. They're looking for more than how you are different than other services available. They want hear about a measurable business outcome for their decision to do business with you.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/26917/otheradded-How-to-SpiceUp-Your-Unique-Selling-Proposition-USP-for-a-Professional-or-Business-Service.html">How to Spice-Up Your Unique Selling Proposition (USP) for a Professional or Business Service</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/26917/otheradded-How-to-SpiceUp-Your-Unique-Selling-Proposition-USP-for-a-Professional-or-Business-Service.html]How to Spice-Up Your Unique Selling Proposition (USP) for a Professional or Business Service[/url]
Related Articles:
Talk Versus Action: A Closer Look
Managing People for Performance
Bookmark it:
|