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Other Added - Event Marketing-5 Surefire Tips To Rocket Launch An Event Marketing Program Into The Spotlight
I came to the conclusion that we are in need of a new language here in South Africa.People claim to understand English but they either do not listen, or they lie about their linguistic skills.Think about the words we use to claim that we can help when a customer calls. 1.Service 2.System 3.Solving 4.Satisfaction. 5.SecureService to the customer when they contact a call center for help.It has become a word every business use without offering the action to make it valid.Why is that? I blame management. People are taught to say things that SOUNDS right, in order to install a belief that they dealing with a person qualified an
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut throug
Cover letter is the document that builds the opening idea of your potential employer to you. So to stay away from dismissal from the firm that you are applying for, you must know the ways to appear with an effective cover letter. Few basic errors, those job seekers must avoid when writing a cover letter.1) Stay away from using templates in your cover letter. Generally they are common & dull. Instead of making it as a part of your CV you can use it to extract an for your cover letters.2) Don’t write lengthy paragraphs, this will turn off your recruiter.3) Your cover letters should be the ground where you can spotlight your qualities forthe position and th
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through
It’s an exciting world we live in today and one far different than the world of fifty-years ago. There are very few things in our society now that existed five decades ago, and if they do exist, they have certainly changed in a great many ways.Most people don’t realize that Network Marketing has been around, and flourishing, for more than fifty years. Not only that, but it has gained force over the years, to the point that today, it is the single marketing technique that brings in the most revenues for those that participate.People are suspicious of changeIn the 1960’s franchising was the new technology in business. My parents remember what a scam everyone t
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut throug
One of the best ways to create visibility for yourself and your business is simply to start talking in front of a captive audience. That means seeking out every possible opportunity to speak in front of people who are interested in your subject.Why? Because:1. You establish yourself as an expert. No matter what your topic or how much experience you have in your field, once you stand in front of an audience you are perceived as an expert. The more often you speak, the more quickly you will notice that the perception becomes reality.2. Speaking introduces you to a whole new audience. You may be great at what you do, but if nobody knows about it, what good will it
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut throug
As a life coach who specializes in helping people find career fulfillment, I am always looking for questions that will trigger awareness about satisfying work. After all, it's the questions that enable people to sort out their desires, values, interests and couple these with their natural talents and trained skills.Ask a powerful question and you have the ability to cut to the core of what most matters to a person. The trick is to find questions that unlock both emotional and intellectual concerns. Many people become disheartened about career selection when they follow a path based solely on head (reasoning) rather than heart (passion) - I'll become an accountant because it'
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut throug
I sure wish I had read this book twenty years ago. But then I could not have, since most of the technology he describes and uses to make his argument did not exist back then. I’m talking about a revolutionary new book titled: “The 4-Hour Work Week”...or How to escape the 9 to 5 rat race, live anywhere in the world and join the ‘New Rich.’ Timothy Ferriss has written a book that everyone is talking about because it not only strikes a responsive chord in most of us; but it also shows you how to get there from here. The general idea of this book is how to examine your current lifestyle (particularly your work or business) and learn to take the appropriate steps to find yourself livin
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valuable time to learn more about your brand and to then follow through with action.
Whatever it is - must be considered both relevant and va
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