Other Added - Business

Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distin

ong> but me.

The Problem with Monster Jobs
As everyone knows Monster.com is the leader in job marketing. They provide an avenue for millions to post and read resumes. However there is a problem with these huge job searching companies. That is that when you are looking for a job in a specific area the first 10 or so jobs listed are national job listings. They have no relevance to you and waste your time being there. Why should we be subjected to viewing these? There is no reason.I recently hav

This is the second article in the series: Marketing to make your message stick:

In the first article, we discussed promoting your company through branding and message. One of the ways to make your message stick is through the use of the ad specialty item.

An ad specialty item needs to be useful, durable, and visible.

Useful, because if it isn’t useful, what happens to your item? It goes in the trash.
Durable - so it won’t wear out the first time it gets used and end up where? In the trash.
Visible - if you are going to spend good money on a useful, durable item, you want folks to see your message.

I used to work at a company that got all the employees shirts embroidered with the company name and logo. The shirts were black. So was the embroidery. What was the point?

There are thousands of ad specialty advertising items with everything from matchbooks, mugs, mouse pads, jump drives, key chains, sunscreen, and note pads. You add your logo and as much message as will fit or is reasonable. Spend a little or spend a lot.

I have dozens of t-shirts from Carter Blood Care and ball caps from 20 companies, but I don’t really wear them much, except to work in my yard. They last a long time, but nobody sees them but me.

Retrain Your Brain
It is happening to people all over the country; in large cities and small towns. Companies are downsizing or closing. You may be with the same firm for 20+ years in a senior position and still you are not immune to the chopping block.During a brain-storming telephone conversation my friend casually mentioned what another friend did to make extra money. I thought, oh sure, another stuffing envelope business or something similar. That wasn’t the case at

Useful, because if it isn’t useful, what happens to your item? It goes in the trash.
Durable - so it won’t wear out the first time it gets used and end up where? In the trash.
Visible - if you are going to spend good money on a useful, durable item, you want folks to see your message.

I used to work at a company that got all the employees shirts embroidered with the company name and logo. The shirts were black. So was the embroidery. What was the point?

12 Sure Ways to Keep Customers Happy
Customers come, and customers go. Whether you sell to consumers or to other companies, that’s a sad fact of doing business. Sadder yet is the fact that it can cost you between three and 10 times more to acquire a new customer than to keep an existing one. With that in mind, give some thought to the following 12 proven ways to keep your customers by keeping them happy.1. Your customers are always right. Always! Yes, you can win a battle with one or tw

to see your message.

I used to work at a company that got all the employees shirts embroidered with the company name and logo. The shirts were black. So was the embroidery. What was the point?

Service Cuts through the Fog of Tough Times
It only takes a moment of listening to the news to hear about the difficult economy. Plants are closing, companies are laying off workers, and small businesses are going to be devastated by the lost jobs and diminished local economy.There is no doubt that your job as a salesperson has become increasingly difficult regardless of what it is you are selling. However, the less than favorable economy does not need to play havoc on your ability to make a livin

es, key chains, sunscreen, and note pads. You add your logo and as much message as will fit or is reasonable. Spend a little or spend a lot.

Busting Myths about Network Marketing - MLM
Note to potential Network Marketers...MLM is not a "scam" that others seemed to have developed over the years. However, here are some things that everyone should know about the Network Marketing industry.First, people that have a problem with the industry don't understand what it really is and what it really stands for. There have been a lot of scams that have come down the pike but only the good MLM companies are still around. One might sometimes wonde

ong> but me.

I have a branded umbrella from a truck line that I put in my wife’s car years ago, in a pocket in the door. It is an extra, just in case. If it is raining when she starts, she has another umbrella she takes because she would rather use it. But if she gets caught in a surprise shower or we have a full car, it gets used. Maybe three times a year. The brand is printed on the outside of the top of the umbrella, so if somebody is watching us run in from the rain, maybe they see the logo before we fold up the umbrella, but I couldn’t tell you they are candidates for shipping freight.

I have a calendar personal planner that I use all year long. And I do use it, sometimes more than once a day, and for a whole year. Maybe even 13 months. Desk calendars are similar, but nobody sees mine but me. It is not a bad program, but they do have a shelf life. Don’t order a five-year supply of gimme’ calendars all for the same year – and be sure to give them out close to the end/first of the year. They don’t make for an ongoing marketing program throughout the year, but they do have their place.

Pens are good. They can be cheap or really nice. They are useful, and sometimes take on a life of their own going from person to person until they get stored in a drawer and forgotten for months or years or trashed when they run out of ink or quit retracting right.

I grew up in east Tennessee. My dad ran a truck line. The company logo was red, white and blue. For nearly thirty years my dad gave out orange and white pens with his company name and slogan but not his logo. What they did have was the Tennessee football schedule printed on them. He comb

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Calendars and cubicles, do you wonder how they could possibly be related? For example, a calendar provides a way to determine which days are religious or civil holidays, which days mark the beginning and end of business accounting periods, and which days have legal significance, such as the day taxes are due or a contract expires. So where does the cubicle come in you ask? That is quite a different story.

Compare Casting Processes to easily design your next component. Understand why these 5 casting processes should be considered.

Are you a freight broker or truck driver? Learn how to finance your growing company with freight bill factoring.

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