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Other Added - A Marketing Lesson From TV's American Idol-Season 6
Driven by an ad offering a 40% savings on a much needed piece of office equipment I ventured to the store. I found what I was looking for but it did not appear to be on sale. I asked the nearest employee if the item really was on sale; he promptly went to ask the manager. It was very apparent by the animated discussion that ensued that the manager was not thrilled with the inquiry and upon his re
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'
Gift baskets are available in a wide variety of products to match the tastes of different personalities. Most gift baskets are intended to be a complete package and hence, a number of recipients like to keep the baskets long after the eatables have been consumed. Corporate gift baskets may be addressed to one person or could be sent to a group or department.Corporate gift snack baskets can
It's a "train wreck" in my opinion.
But the ratings are huge. In fact this is the show's biggest season ratings-wise, so I guess America loves a good train wreck!
Anyway, back to my story. As I was working and trying to tune out the show, I couldn't help but overhear Simon Cowell ask the following questions to several contestants:
"What makes you unique?"
"What sets you apart?"
Since this is a point I drive home to my clients, and one they often struggle with, I found it interesting that it was coming up in this context.
But then I remembered the making of an American Idol is as much about marketing as it is about talent. In fact, this holds true for the music and entertainment industry in general.
Just look around at some of today's top stars. Brittany Spears. Paris Hilton. Lindsey Lohan. Madonna. Angelina Jolie. Rosie O'Donnell. Donald Trump.
Love 'em or hate 'em, they are brilliant marketers.
They have each created a very specific image and they don't vary from it. They know what they stand for and they flaunt it consistently. They understand marketing and the concept of standing out and standing for something.
They understand the concept of USP - Unique Selling Proposition.
They know when they are true to their image they will attract as well as repel people. But that's okay with them. They know you can't please everyone.
Because if you try, you fall below the radar into a sea of mediocrity. A sea of me-too stars whose faces you never see on Entertainment Tonight.
Your Marketing Step
I encourage you to look at your business and ask yourself those same two questions Simon Cowell asked the American Idol contestants, plus a few more - 10 to be exact!
(1) What makes you unique?
(2) What sets you apart?
(3) Does your business have a clear identity?
(4) Does all of your marketing consistently promote that identity?
(5) Do you ever waiver from this identity?
(6) Are you struggling to figure out exactly what identity will best serve your business?
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'l
We are a law firm which means you have attorney client privilege – We specialize in Offshore Asset Protection. All of your affairs handled with us are covered by attorney client privilege which means that we could not reveal anything about you or your affairs without your specific permission or unless we were ordered to do so by a Panama Court (not a common occurrence). You can benefit from the l
"What makes you unique?"
"What sets you apart?"
Since this is a point I drive home to my clients, and one they often struggle with, I found it interesting that it was coming up in this context.
But then I remembered the making of an American Idol is as much about marketing as it is about talent. In fact, this holds true for the music and entertainment industry in general.
Just look around at some of today's top stars. Brittany Spears. Paris Hilton. Lindsey Lohan. Madonna. Angelina Jolie. Rosie O'Donnell. Donald Trump.
Love 'em or hate 'em, they are brilliant marketers.
They have each created a very specific image and they don't vary from it. They know what they stand for and they flaunt it consistently. They understand marketing and the concept of standing out and standing for something.
They understand the concept of USP - Unique Selling Proposition.
They know when they are true to their image they will attract as well as repel people. But that's okay with them. They know you can't please everyone.
Because if you try, you fall below the radar into a sea of mediocrity. A sea of me-too stars whose faces you never see on Entertainment Tonight.
Your Marketing Step
I encourage you to look at your business and ask yourself those same two questions Simon Cowell asked the American Idol contestants, plus a few more - 10 to be exact!
(1) What makes you unique?
(2) What sets you apart?
(3) Does your business have a clear identity?
(4) Does all of your marketing consistently promote that identity?
(5) Do you ever waiver from this identity?
(6) Are you struggling to figure out exactly what identity will best serve your business?
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'
Sage Training - A helpful guide for anyone that has had the task of company accounting dumped on them using Sage Software without the investment in training. If you need to have Sage training because you are not sure of what you are doing then conveniently place this article on the bosses chair to bring it to their attention.Sage Accounting software programs are great for recording busines
They have each created a very specific image and they don't vary from it. They know what they stand for and they flaunt it consistently. They understand marketing and the concept of standing out and standing for something.
They understand the concept of USP - Unique Selling Proposition.
They know when they are true to their image they will attract as well as repel people. But that's okay with them. They know you can't please everyone.
Because if you try, you fall below the radar into a sea of mediocrity. A sea of me-too stars whose faces you never see on Entertainment Tonight.
Your Marketing Step
I encourage you to look at your business and ask yourself those same two questions Simon Cowell asked the American Idol contestants, plus a few more - 10 to be exact!
(1) What makes you unique?
(2) What sets you apart?
(3) Does your business have a clear identity?
(4) Does all of your marketing consistently promote that identity?
(5) Do you ever waiver from this identity?
(6) Are you struggling to figure out exactly what identity will best serve your business?
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'
This is a really cranky article, but someone has to write it!Why do business owners continue to invest in automated phone mazes when we all know everyone hates them? Mom and Pop or multi-billion dollar company, growth is dependant on customer satisfaction. (…unless you have a monopoly)It is beyond belief that as many times as we all have hung up on automated phone service, that busi
Your Marketing Step
I encourage you to look at your business and ask yourself those same two questions Simon Cowell asked the American Idol contestants, plus a few more - 10 to be exact!
(1) What makes you unique?
(2) What sets you apart?
(3) Does your business have a clear identity?
(4) Does all of your marketing consistently promote that identity?
(5) Do you ever waiver from this identity?
(6) Are you struggling to figure out exactly what identity will best serve your business?
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'
No leadership skill is more important than the ability to be convincing and persuasive - to speak with confidence and competence. The same statement could be made for all professionals, but it is especially true for managers. You must be able to be persuasive and credible if you are to convince others to use your ideas.Managers can increase their credibility with staff, senior executives,
(7) Are you floundering in a sea of me-too products and services?
(8) Are you too busy modeling your competitors instead of finding your own unique voice?
(9) Do you struggle to explain what you do, in a way that resonates with your ideal clients?
(10) Are you frustrated with the response you're getting to your marketing?
Knowing how you are unique and what sets you apart are critical components in your marketing success. Yet determining what that USP is can be one of the biggest marketing challenges you'll face.
I don't know how many of the singers Simon Cowell questioned were able to give him a definitive answer. But my guess is most couldn't. Don't fall into this same trap with your business.
Uncover your Unique Selling Proposition - it's the key that unlocks the door to your business' success.
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