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    Typefaces and Fonts Play into Your Image
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    eting letters are a very powerful tool. However, they are limited in terms of wha
    Performance Evaluations - 7 Strategies that Get Results
    Many of you conduct year end performance evaluations with your employees. In this article we will presume that these have been positive experiences for both you and your employee and that you mutually agreed upon opportunities for growth, development, and improvement. As you look back over the past year did you see progress toward the achievement of those opportunities or did the employee start off enthusiastic but soon returned to the old way of doing things or behaving? Are you wondering why? Well first let
    Unfortunately, many marketing letters do not end with a compelling call to action. When you're developing your marketing plan you always want to think about what is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step.

    Marketing letters are a very powerful tool. However, they are limited in terms of what

    Successful Partnering--Five Pitfalls to Avoid
    Caveat Pars, partners beware!Partnering, as with any activity, has its unexpected challenges and pitfalls. Actually, this is probably more so than in traditional adversary relationships. In adversary relationships you must always watch your back. In relationships based on trust or what is perceived as trust, one can be lulled into a false sense of security. While you need to protect yourself from these dangerous situations, you do not want to create them by exhibiting the wrong attitude.To ke
    . When you're developing your marketing plan you always want to think about what is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step.

    Marketing letters are a very powerful tool. However, they are limited in terms of wha

    Job Change Alert: Make Rapid Turnover Work For You
    Employers are learning the hard way! More and more organizations are acknowledging a critical fact . . . Finding ways to retain valuable employees must begin before an experienced and talented worker is entertaining an offer from someone else.And things aren’t getting any easier for employers. A recent Harris and Associates survey shows that more than 50 percent of workers expect to change jobs within the next five years!Furthermore, rapid staff turnover is expected to escalate. That means that j
    is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step.

    Marketing letters are a very powerful tool. However, they are limited in terms of wha

    Embroidering on Fashion Tees
    Successful digitizing and embroideryFashion TeesWHEN TO CHOOSE EMBROIDERYAn upscale, quality top, worn alone, with a cardigan, dressed up with jewelry and/or a scarf or dressed down for a casual event, the fashion tee is a versatile addition to a woman’s wardrobe. It is making an appearance this fall in tighter, shape-hugging silhouettes and soft, luxurious fabrics. Embellished with a monochromatic tone-on-tone logo, it can be an elegant disp
    ing and compelling offers that motivate people to take that next step.

    Marketing letters are a very powerful tool. However, they are limited in terms of wha

    Are You Taking Responsibility for Your Business?
    A few weeks ago we asked several work at home moms a fun question - Would you do something illegal, even if you probably wouldn't be caught?Of course, everyone said "absolutely not!". This is the response you would expect from most anyone in the work at home mom community. We have to set an example for our children, of course.However, it amazes me how often I see others involved in illegal activities or not taking responsibility for their business. No matter if it's using excuses to not deliver prod
    eting letters are a very powerful tool. However, they are limited in terms of what they can realistically motivate a reader to do.

    For example it is very unlikely that a single letter will:

    Get a reader to call you up and hire you.
    Result in a flood of phone calls of interest.
    Immediately enable you to set up a large number of face-to-face appointments.

    It would be nice if a

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