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  • Other Added - Packaging Your Invention: Think Like A Consumer

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    Turning your invention into a product takes more than just coming up with an idea. If you want to sell that idea to a company, negotiate a licensing agreement or if you're going it alone and hope to sell it directly to buyers, you're going to need packaging. It's the logical next step to create packaging for your invention's product sales sample.

    The invention package challenge It's obvious that big brand products don't face the challenges your new product will. Big brands are backed by millions of advertising dollars, or years of consumer interaction, leaving the challenge to you - the potential competitor. For an entertaining look at how different brands apply packaging techniques, watch this fun video that rethinks Microsoft packaging of Apple's iPod. However, with Apple they sell the iPod with a clean, sleek and styli

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    lone and hope to sell it directly to buyers, you're going to need packaging. It's the logical next step to create packaging for your invention's product sales sample.

    The invention package challenge It's obvious that big brand products don't face the challenges your new product will. Big brands are backed by millions of advertising dollars, or years of consumer interaction, leaving the challenge to you - the potential competitor. For an entertaining look at how different brands apply packaging techniques, watch this fun video that rethinks Microsoft packaging of Apple's iPod. However, with Apple they sell the iPod with a clean, sleek and styl

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    e invention package challenge It's obvious that big brand products don't face the challenges your new product will. Big brands are backed by millions of advertising dollars, or years of consumer interaction, leaving the challenge to you - the potential competitor. For an entertaining look at how different brands apply packaging techniques, watch this fun video that rethinks Microsoft packaging of Apple's iPod. However, with Apple they sell the iPod with a clean, sleek and styl
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    or years of consumer interaction, leaving the challenge to you - the potential competitor. For an entertaining look at how different brands apply packaging techniques, watch this fun video that rethinks Microsoft packaging of Apple's iPod. However, with Apple they sell the iPod with a clean, sleek and styl
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    video that rethinks Microsoft packaging of Apple's iPod. However, with Apple they sell the iPod with a clean, sleek and stylish package, focusing little on the product's features and more on how hip it is for the consumer. While a joke, the video does hit a few key points you should think about when packaging:

    • Bullet point benefits and features • Show human interaction with the product in use • Keep it on brand

    When you create your invention's package, you won't be afforded the mindshare companies like Apple and Microsoft already own with consumers. Remember, people tend to gravitate toward things they know and understand. While your invention may be at a disadvantage over established brands, don't use that as a reason to give up.

    Think about packaging this way: Imagine you're driving on the Interstate at 65 mph. The radio

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