funny video, which spreads by people forwarding it onto their friends. This could be classed as interactive marketing as consumers are being engaged in the marketing process.

Search Engine Marketing (SEM) – This really covers anything that helps a company have its site viewed in search engines. Search engine optimisation (SEO) is a huge subject and beyond the scope of this article, b

Please take this article as an introduction to Internet Marketing. Its been written to help you if you are totally new to the concept. If your an old hand, well it will probably be too basic to be of any use.

Internet Marketing can be defined as any activity which uses the internet to sell or promote goods or services. There are many different activities that people or businesses engage in online in order to market their product or service.

Internet Marketing includes such things as pay per click (PPC), interactive advertising, search engine marketing (SEM), banner ads, email marketing and affiliate programs. Let us take some time to explain these terms for those that are unsure what it all means. In part 1 of this article we will look more closely at interactive advertising, SEM and banner ads. If you like this then you will need to visit the website that is linked at the bottom of the article to read part 2. In part 2 we will delve into the more juicy topics like PPC, Email marketing and affiliate marketing and find out how you too can make money with these.

Interactive Advertising – By engaging consumers in a more interactive way, advertisers hope to influence them. The easiest way understand what could be classed as interactive advertising is to use viral marketing techniques as an example. Viral advertising describes methods used by advertisers to get the consumers to spread their marketing message. I am sure that you have probably received some sort of viral campaign in your email inbox at some stage. It is normally a funny video, which spreads by people forwarding it onto their friends. This could be classed as interactive marketing as consumers are being engaged in the marketing process.

Search Engine Marketing (SEM) – This really covers anything that helps a company have its site viewed in search engines. Search engine optimisation (SEO) is a huge subject and beyond the scope of this article, b

age in online in order to market their product or service.

Internet Marketing includes such things as pay per click (PPC), interactive advertising, search engine marketing (SEM), banner ads, email marketing and affiliate programs. Let us take some time to explain these terms for those that are unsure what it all means. In part 1 of this article we will look more closely at interactive advertising, SEM and banner ads. If you like this then you will need to visit the website that is linked at the bottom of the article to read part 2. In part 2 we will delve into the more juicy topics like PPC, Email marketing and affiliate marketing and find out how you too can make money with these.

Interactive Advertising – By engaging consumers in a more interactive way, advertisers hope to influence them. The easiest way understand what could be classed as interactive advertising is to use viral marketing techniques as an example. Viral advertising describes methods used by advertisers to get the consumers to spread their marketing message. I am sure that you have probably received some sort of viral campaign in your email inbox at some stage. It is normally a funny video, which spreads by people forwarding it onto their friends. This could be classed as interactive marketing as consumers are being engaged in the marketing process.

Search Engine Marketing (SEM) – This really covers anything that helps a company have its site viewed in search engines. Search engine optimisation (SEO) is a huge subject and beyond the scope of this article, b

e advertising, SEM and banner ads. If you like this then you will need to visit the website that is linked at the bottom of the article to read part 2. In part 2 we will delve into the more juicy topics like PPC, Email marketing and affiliate marketing and find out how you too can make money with these.

Interactive Advertising – By engaging consumers in a more interactive way, advertisers hope to influence them. The easiest way understand what could be classed as interactive advertising is to use viral marketing techniques as an example. Viral advertising describes methods used by advertisers to get the consumers to spread their marketing message. I am sure that you have probably received some sort of viral campaign in your email inbox at some stage. It is normally a funny video, which spreads by people forwarding it onto their friends. This could be classed as interactive marketing as consumers are being engaged in the marketing process.

Search Engine Marketing (SEM) – This really covers anything that helps a company have its site viewed in search engines. Search engine optimisation (SEO) is a huge subject and beyond the scope of this article, b

isers hope to influence them. The easiest way understand what could be classed as interactive advertising is to use viral marketing techniques as an example. Viral advertising describes methods used by advertisers to get the consumers to spread their marketing message. I am sure that you have probably received some sort of viral campaign in your email inbox at some stage. It is normally a funny video, which spreads by people forwarding it onto their friends. This could be classed as interactive marketing as consumers are being engaged in the marketing process.

Search Engine Marketing (SEM) – This really covers anything that helps a company have its site viewed in search engines. Search engine optimisation (SEO) is a huge subject and beyond the scope of this article, b

funny video, which spreads by people forwarding it onto their friends. This could be classed as interactive marketing as consumers are being engaged in the marketing process.

Search Engine Marketing (SEM) – This really covers anything that helps a company have its site viewed in search engines. Search engine optimisation (SEO) is a huge subject and beyond the scope of this article, but basically it is the process a company goes through to try and ensure that their website ranks highly in a search engine. Look out for more articles that delve deeper into the dark art of SEO.

PPC which we have already discussed would also be classed as SEM as it allows relevant ads to be displayed on the first page of a search engine. Another aspect would be paid search engine inclusion. Some search engines only display results for companies that have actually paid to be in the search results. Others use a mix of natural and paid inclusions. Google does not offer paid inclusion for its natural search results.

Banner Ads – The big flashy adverts at the top of website pages are known as banner ads. If a user clicks the ad it will direct them to the advertisers website. This is probably the first technique used en mass to promote products or services. They are less effective these days so not used as much as in the past as studies show that we are generally 'banner blind.'

That is it for part one, but don't stop there as your internet marketing guide is only half complete. Visit the link at the bottom to read part two and complete your background learning.