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Other Added - Don't Shy Away From the Limelight
How Well Do We Know Our Consumers
As disciplined marketers let us have a look on how well we know our consumers. Because we all do research our consumers to know them better, to know who they are and how best to talk to them what to tell them in order for them to feel that we understand them and for them to stay with us.And we do research them geographically - to know where they are, and demographically - to know how many are male vs female and what is th
see your name dispAs disciplined marketers let us have a look on how well we know our consumers. Because we all do research our consumers to know them better, to know who they are and how best to talk to them what to tell them in order for them to feel that we understand them and for them to stay with us.And we do research them geographically - to know where they are, and demographically - to know how many are male vs female and what is th
Is the Customer Really King?
We often hear ‘the customer is king’. I don’t believe it.First, many customers do not behave like kings. Some act more like ruffians than royalty. You might want to disregard this kind of customer altogether. But it’s tough to disregard a king.Second, in certain cultures, the king was revered but also feared. Hardly the best metaphor to bring closeness between your customers and your staff.Third, the idea of
Visibility is the first step in building a solid reputation. Consumers that see your name displWe often hear ‘the customer is king’. I don’t believe it.First, many customers do not behave like kings. Some act more like ruffians than royalty. You might want to disregard this kind of customer altogether. But it’s tough to disregard a king.Second, in certain cultures, the king was revered but also feared. Hardly the best metaphor to bring closeness between your customers and your staff.Third, the idea of
A Successful Grand Opening
It is finally here! After all these months of working to open your business you finally made it. You have not slept much these last few days, wondering how everything would turn out. You are a bit nervous. You wonder if everything is in place, what if I forgot something that needs to be done, will anyone show up, do I have enough workers. These questions will keep going through your mind.Keeping money in your cash re
irst step in building a solid reputation. Consumers that see your name dispIt is finally here! After all these months of working to open your business you finally made it. You have not slept much these last few days, wondering how everything would turn out. You are a bit nervous. You wonder if everything is in place, what if I forgot something that needs to be done, will anyone show up, do I have enough workers. These questions will keep going through your mind.Keeping money in your cash re
Leadership in Troubled Times
Leadership in Troubled Times The first task of a leader is to keep hope a
ng a solid reputation. Consumers that see your name dispLeadership in Troubled Times The first task of a leader is to keep hope a
Dispel Thoughts of Meeting Mishaps with Hotel Event Planning
Planning a meeting, corporate event or conference can be a trying task - particularly if you expect the event to be a large one. But before you despair over thoughts of potential meeting mishaps, remember that there is help at hand.There are a number of comprehensive resources to which you can turn when planning a meeting or event - from extensive checklists to professional event planners. And whether you're a practiced c
on. Consumers that see your name dispPlanning a meeting, corporate event or conference can be a trying task - particularly if you expect the event to be a large one. But before you despair over thoughts of potential meeting mishaps, remember that there is help at hand.There are a number of comprehensive resources to which you can turn when planning a meeting or event - from extensive checklists to professional event planners. And whether you're a practiced c
Due Diligence - It's Not Just a Business Phrase!
I wonder if anyone will ever invent a cure for the reason that I am going bald? Over the past six months I have been involved in three separate assignments where the buyer performed negligible if any due diligence on a business that they purchased.It never ceases to amaze me how an individual can invest hundreds of thousands of dollars buying a business and not perform any due diligence! In a society that is plagued with
see your name displayed somewhere are more likely to use your product than if they’d never hear
I wonder if anyone will ever invent a cure for the reason that I am going bald? Over the past six months I have been involved in three separate assignments where the buyer performed negligible if any due diligence on a business that they purchased.It never ceases to amaze me how an individual can invest hundreds of thousands of dollars buying a business and not perform any due diligence! In a society that is plagued with
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