Tags |
|
|
Links |
|
|
Other Added - Is Your Target Audience Actually Worth Marketing To? (Time to Figure it Out)
It seems like the line item detail for medical billing just goes on and on. FA0 went on for all of 66 fields. If that wasn't enough, now we have the FB0 record which, while it isn't nearly as long, still adds more billable information to this already bloated claim file. In this installment we pick up with field number 15.FB0 field 15, position
Don’t worry if it’s a small niche of a large population. As long as the numbers a
I was introduced to the concept of “Thank you notes” when I was about five years old. My teenage cousin just presented me with a coveted new birthday present – a soft, cuddly, gray and white teddy bear. I was overjoyed receiving this bundle of joy but my cousin, who could not attend my birthday party, was unaware of the unbridled happiness stemming
That said, have you ever asked yourself the question, “Have I chosen a viable target audience?” Which means, is it actually worthwhile to market to these people, or am I wasting my time? I find that most people think about this in passing, but don’t really sit down and evaluate it like a serious aspect of the business. And it is.
Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.
This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):
- Can you find them easily?
- Can you pull them in easily?
- Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
- Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
- Do they have a problem worth solving?
- Does this problem hurt enough for them to want to fix it?
- Do they have the ability to pay for your services?
Don’t worry if it’s a small niche of a large population. As long as the numbers ar
It happened again, just the other day. Someone called, ready to order a product from me--and I talked her out of it. Does that sound crazy to you? Maybe it is, but I think it is a good business practice, and it is the honest and ethical thing to do in some circumstances.In this case, the product she called about wasn't right for her. I would r
That said, have you ever asked yourself the question, “Have I chosen a viable target audience?” Which means, is it actually worthwhile to market to these people, or am I wasting my time? I find that most people think about this in passing, but don’t really sit down and evaluate it like a serious aspect of the business. And it is.
Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.
This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):
- Can you find them easily?
- Can you pull them in easily?
- Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
- Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
- Do they have a problem worth solving?
- Does this problem hurt enough for them to want to fix it?
- Do they have the ability to pay for your services?
Don’t worry if it’s a small niche of a large population. As long as the numbers a
Important news: Maxwell Goodcat gets mail.And this could cost your business money.Here's why:First, as you might guess from the name, Maxwell is a cat. He does not subscribe to magazines, fill out product warranty cards, or belong to associations. And (most important) he does not have a credit card or a check book.But he d
Listen, you can have all the focus, drive, and good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.
This is one of the very first things I work on with the majority of my clients because it’s one of the most important. Here are some questions to ask yourself (be a hard grader):
- Can you find them easily?
- Can you pull them in easily?
- Is there a “list” of these people somewhere—an association of them, support groups, others already talking to them in large numbers?
- Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
- Do they have a problem worth solving?
- Does this problem hurt enough for them to want to fix it?
- Do they have the ability to pay for your services?
Don’t worry if it’s a small niche of a large population. As long as the numbers a
Are you in dire need of new and update equipment for your business, but can't get enough money to buy new stuff? An easy and simple answer is to buy refurbished laptops. Why you ask? The first and foremost reason is you can save over half the retail price of a new notebook computer and still get the same great quality you expect.Refurbished
Don’t worry if it’s a small niche of a large population. As long as the numbers a
A lot of attention is paid to skills for job candidates including how to act, dress, the right questions to ask – and not to ask. Less attention is given to the right kinds of questions for hiring managers to ask. While it is usually clear what the hiring manager SHOULD NOT AND CAN NOT ask, little notice is given to the right key questions. One of
Don’t worry if it’s a small niche of a large population. As long as the numbers are vast. For me, solo practitioners who want more clients might seem like a really small slice of the entire business coaching universe available, but that’s fine, because there are so many millions of them already out there, and more and more entering the segment every single day. And they will pay for learning how to attract clients systematically and get out of their own way.
Your Assignment:
Your turn. Once you’ve gotten clear on a target audience or a niche, ask yourself the hard questions listed above. Take out a sheet of paper and really answer these. If the answers are repeatedly “no,” then consider looking for another niche. It’ll make the whole Client Attraction process much easier in the long run.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/25931/otheradded-Is-Your-Target-Audience-Actually-Worth-Marketing-To-Time-to-Figure-it-Out.html">Is Your Target Audience Actually Worth Marketing To? (Time to Figure it Out)</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/25931/otheradded-Is-Your-Target-Audience-Actually-Worth-Marketing-To-Time-to-Figure-it-Out.html]Is Your Target Audience Actually Worth Marketing To? (Time to Figure it Out)[/url]
Related Articles:
Why a Mortgage Broker Franchise?
Make Your Office a Paper Free Zone
Business Management and an Enjoyable Work Environment
Bookmark it:
|