on good clients. I value them above all others. And I will not take on anyone who mucks me about. In fact at the first sign of trouble I am happy to resign a troublesome client in order to make room in my portfolio for a good client.

For the last 20 years I have spent a great deal o

People often ask me why I am so focussed on “good clients”. So today I am going to tell you the story of the lessons I’ve learned over the last 20 years of running my own successful Marketing and Business Coaching businesses.

When I first started as a Marketing Consultant I had a really lucky break. My very first client was a good client. They were agricultural machinery agents and they behaved in a way that I came to value very highly.

They told me what they wanted and didn’t change their minds. They supplied me with a constant stream of work. And, they paid their account within 30 days.

My next two clients were not good clients. They changed their minds constantly, rejected a lot of the work I did and refused to pay even though it wasn’t suitable because of their mind changes. And, they took forever to settle their bills.

My experiences with these three clients taught me the really valuable lesson – don’t take any old clients, even when you’re desperate - focus your efforts on finding and winning really good clients and you will have a successful and profitable business.

So, yes, these days I really focus on good clients. I value them above all others. And I will not take on anyone who mucks me about. In fact at the first sign of trouble I am happy to resign a troublesome client in order to make room in my portfolio for a good client.

For the last 20 years I have spent a great deal o

eally lucky break. My very first client was a good client. They were agricultural machinery agents and they behaved in a way that I came to value very highly.

They told me what they wanted and didn’t change their minds. They supplied me with a constant stream of work. And, they paid their account within 30 days.

My next two clients were not good clients. They changed their minds constantly, rejected a lot of the work I did and refused to pay even though it wasn’t suitable because of their mind changes. And, they took forever to settle their bills.

My experiences with these three clients taught me the really valuable lesson – don’t take any old clients, even when you’re desperate - focus your efforts on finding and winning really good clients and you will have a successful and profitable business.

So, yes, these days I really focus on good clients. I value them above all others. And I will not take on anyone who mucks me about. In fact at the first sign of trouble I am happy to resign a troublesome client in order to make room in my portfolio for a good client.

For the last 20 years I have spent a great deal o

their account within 30 days.

My next two clients were not good clients. They changed their minds constantly, rejected a lot of the work I did and refused to pay even though it wasn’t suitable because of their mind changes. And, they took forever to settle their bills.

My experiences with these three clients taught me the really valuable lesson – don’t take any old clients, even when you’re desperate - focus your efforts on finding and winning really good clients and you will have a successful and profitable business.

So, yes, these days I really focus on good clients. I value them above all others. And I will not take on anyone who mucks me about. In fact at the first sign of trouble I am happy to resign a troublesome client in order to make room in my portfolio for a good client.

For the last 20 years I have spent a great deal o

eriences with these three clients taught me the really valuable lesson – don’t take any old clients, even when you’re desperate - focus your efforts on finding and winning really good clients and you will have a successful and profitable business.

So, yes, these days I really focus on good clients. I value them above all others. And I will not take on anyone who mucks me about. In fact at the first sign of trouble I am happy to resign a troublesome client in order to make room in my portfolio for a good client.

For the last 20 years I have spent a great deal o

on good clients. I value them above all others. And I will not take on anyone who mucks me about. In fact at the first sign of trouble I am happy to resign a troublesome client in order to make room in my portfolio for a good client.

For the last 20 years I have spent a great deal of my time developing ways to find and win good clients. Now I am making an ever-increasing number of videos to show others the techniques that have worked so well for me and the companies I have helped over the years.

Whether you’re just starting out or you’re a hardened professional I urge you to think about what I have said in this short article. Save yourself a great deal of heartache. Go through your client list and cull the poor payers, those who are not clear what they want and keep changing their minds and those who give you sporadic bits of work.

Good clients are worth their weight in gold. They are the ones who deserve all your attention and energies. They will provide you with a solid foundation on which to build a successful and profitable business.