Tags |
|
|
Links |
|
|
Other Added - How $2.00 Can Solve Your Marketing Woes
As the founder of a franchising company I often looked towards international markets to expand our brand name and our company. Of course now with all the political tension in the world in the Middle East and in Central and South America one has to wonder if that is a safe bet. If you put in company-owned units in South America or Central America who is to say that in the future the government will not come and confiscate the business.We know from history that when nations turn to socialism or communism that the first thing they want to do to equal the playing field
5) Send letter number 2 asking for their business about a week from the first letter being received. In letter number two, offer a compelling bonus or reason for acting on this letter. For those that don't sell...
6) Send letter numb
Every business works within the context of core beliefs. We have developed beliefs that define how we work with lenders and investors. We consider them to be guiding principles that, if applied, will improve the quality of your business plan as well as the quality of your relationships with others. We share them with you in this article in the hope that you will find these beliefs worthy of adopting in your business as well.Belief 1: They fund people, not projects.Funders are not interested in your product as much as they are in you.
How do you market to those potential clients that inquire about your services or products?
Is it the typical way?...
1) Receive inquiry for more information or freebie giveaway.
2) Send freebie giveaway or information.
3) Make a follow up call to try and sell your main product or service.
4) Put this inquiry into the "I'll get to it later" pile that you never get to again.
Does your marketing process seem similar to this? Maybe with only slight differences?
Your losing business left and right. And if your excuse is "I can't afford to do it the right way"... Then the money will run out and you will be out of business, period. If you actually will see marketing as an investment with a return on that investment after being properly tested...then read on. In today's business climate, you need "front of mind awareness" to remain competitive. In other words, you have to be the first person or business that a client thinks about when they finally reach the decision to purchase your product or service.
When your marketing process is at an advanced level, you will be the only person on that client's mind when they reach a decision.
So let's take this one step at a time and at least be the first person on the mind...shall we?
Here is the way the process could work for less than $2.00 per client after the initial inquiry:
1) Receive inquiry for more information or freebie giveaway.
2) Send information or giveaway to potential client.
3) Follow up with a phone call to ensure they received the information or giveaway. Perhaps this could lead to a sale. But for those that don't sell...
4) Send letter number 1 asking for their business. In letter number one, offer a compelling bonus or reason for acting on the first letter. For those that don't sell...
5) Send letter number 2 asking for their business about a week from the first letter being received. In letter number two, offer a compelling bonus or reason for acting on this letter. For those that don't sell...
6) Send letter numbe
I've always been fascinated by situations where art imitates real life and right here is a perfect example, which links Christmas and business & personal development.If you want to read about a serious piece of dodgy people management (bordering on potential litigation); a man all adrift with the world and himself; shown how to do it by three visionary experiences (and with a brilliant example of supportive team-building thrown in); and then the ultimate Christmas 'shift'? These are all brilliantly described for your pleasure in a seasonal read of 'A Christmas Ca
Your losing business left and right. And if your excuse is "I can't afford to do it the right way"... Then the money will run out and you will be out of business, period. If you actually will see marketing as an investment with a return on that investment after being properly tested...then read on. In today's business climate, you need "front of mind awareness" to remain competitive. In other words, you have to be the first person or business that a client thinks about when they finally reach the decision to purchase your product or service.
When your marketing process is at an advanced level, you will be the only person on that client's mind when they reach a decision.
So let's take this one step at a time and at least be the first person on the mind...shall we?
Here is the way the process could work for less than $2.00 per client after the initial inquiry:
1) Receive inquiry for more information or freebie giveaway.
2) Send information or giveaway to potential client.
3) Follow up with a phone call to ensure they received the information or giveaway. Perhaps this could lead to a sale. But for those that don't sell...
4) Send letter number 1 asking for their business. In letter number one, offer a compelling bonus or reason for acting on the first letter. For those that don't sell...
5) Send letter number 2 asking for their business about a week from the first letter being received. In letter number two, offer a compelling bonus or reason for acting on this letter. For those that don't sell...
6) Send letter numb
I hear four questions asked about leadership often. This article gives a short answer to each of these important questions.Why Does Leadership Matter?Parents universally hope that their children develop leadership qualities. They know that leaders are people who are effective in what they do, are respected by others, and typically rewarded for those skills in a variety of ways. It is in these formative years that, through our parents, we first see leadership as desirable and important.As young people we look up to people around us that motiva
When your marketing process is at an advanced level, you will be the only person on that client's mind when they reach a decision.
So let's take this one step at a time and at least be the first person on the mind...shall we?
Here is the way the process could work for less than $2.00 per client after the initial inquiry:
1) Receive inquiry for more information or freebie giveaway.
2) Send information or giveaway to potential client.
3) Follow up with a phone call to ensure they received the information or giveaway. Perhaps this could lead to a sale. But for those that don't sell...
4) Send letter number 1 asking for their business. In letter number one, offer a compelling bonus or reason for acting on the first letter. For those that don't sell...
5) Send letter number 2 asking for their business about a week from the first letter being received. In letter number two, offer a compelling bonus or reason for acting on this letter. For those that don't sell...
6) Send letter numb
There are a few good questions that business owners, teachers and leaders ask when they are planning for growth in their classroom, their company or their life. Who are my students or clients or friends – really? What makes them tick? And what is unique about the people I serve and regularly connect with?I have given these questions a lot of thought over the last few months. When the answer hit me it was a revelation I almost missed. I have identified one characteristic that runs through the hearts and minds of the majority of my clients. This one thing shapes thei
Here is the way the process could work for less than $2.00 per client after the initial inquiry:
1) Receive inquiry for more information or freebie giveaway.
2) Send information or giveaway to potential client.
3) Follow up with a phone call to ensure they received the information or giveaway. Perhaps this could lead to a sale. But for those that don't sell...
4) Send letter number 1 asking for their business. In letter number one, offer a compelling bonus or reason for acting on the first letter. For those that don't sell...
5) Send letter number 2 asking for their business about a week from the first letter being received. In letter number two, offer a compelling bonus or reason for acting on this letter. For those that don't sell...
6) Send letter numb
Making Your Future Work Better For YouIt’s the commonest concern people have about their careers. Where am I heading? Is this the right direction for me? How can I tell what will suit me best? Making good career decisions doesn't have to be agony if you clear away a few misconceptions.Break Out of Your Limits:Ignore the naysayers. We aren't limited from birth by some trick of inheritance. We make this mistake because we restrict our goals to a few, narrow areas: making that specific promotion, winning those specific sales, being CE
5) Send letter number 2 asking for their business about a week from the first letter being received. In letter number two, offer a compelling bonus or reason for acting on this letter. For those that don't sell...
6) Send letter number 3 asking for their business about two weeks from the second letter being received. In letter number three, offer a compelling bonus or reason for acting on this letter. For those that don't sell...
7) Send letter number 4 asking for their business about two weeks from the third letter being received. In letter number four, offer a compelling bonus or reason for acting on this letter. For those that don't sell...
8) Send letter number 5 asking for their business about a week after the fourth is delivered. In letter number five, offer a compelling bonus or reason for acting on the final letter. Use a big close to this letter...with all the benefits and such of the product or service clearly stated and why they need to act now.
9) One final phone call for one last effort with this product or service to offer.
For those that don't sell...don't throw them away. Big mistake. Do you have an alternative, or lesser priced product to sell? Now is the time. But perhaps allow 30 - 60 days and start a mini marketing process for that list.
This is a general, simple, and low-cost process for re - marketing to your inquiries. It takes 5 - 7 contacts before the typical client will consider your offer. Five letters cost about $2.00 to mail, and I guess if you factor in an envelope and the paper, your at $2.25 per inquiry plus phone time. You cannot get much better than that.
Keep the envelope very simple, trying to avoid the "commercial mail" look. The letter is simple, at least use "Dear Friend" as a greeting...but personalizing the letter is even better and will increase response.
The first few sentences of the letter are all you have to capture the attention of your reader. Once they start readin
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/25730/otheradded-How-200-Can-Solve-Your-Marketing-Woes.html">How $2.00 Can Solve Your Marketing Woes</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/25730/otheradded-How-200-Can-Solve-Your-Marketing-Woes.html]How $2.00 Can Solve Your Marketing Woes[/url]
Related Articles:
Is It Resistance Or Is It Fear - What's The Difference?
Ten Ways to Determine if a Sales Career is Right for You
Bookmark it:
|