ing. I’d had idea after idea but none of them sounded quite right. Mostly they sounded dull to me. But you need to persevere, keep on writing down your ideas and eventually something good shows up. (Who says a monkey can’t write Shakespeare?)

The trick is to recognise the good idea when it shows up. One idea sparks another, but at some stage you have to stop.

When my search for a good way t

I have always found that an original and relevant idea is a great help when seeking to win new business.

Good ideas are attractive. They intrigue people and that gets them interested in what you want to tell them.

But, did you notice that I also used the word “relevant” in the first paragraph. Good ideas won’t help you if they are simply good ideas, there must be something in the idea that is of special interest or benefit to the reader or viewer.

That is often the hard part. A long lasting slogan like “Beanz Meanz Heinz” wouldn’t have been around for several decades and won a place in the Advertising Slogan Hall of Fame if it had been coined for the Walmart own brand. “Beanz Meanz Walmart?” I don’t think so.

The alliteration of “Beanz meanz Heinz” and the use of the letter “z” at the end of each word makes it unique to Heinz and that makes the slogan a “property” that only Heinz can use. Brilliant!

Of course great advertising slogans that survive for decades are very rare and very valuable when they are invented. They are invariably, in my experience, the result of a great deal of hard work.

I’m not recommending that a great slogan is necessary to win new business. What I’m saying is, seek to find some way to give your service a touch of originality which will separate it from it’s competitors.

The Marketing Treasure Chest is an idea of mine. It creates an image of real marketing jewels. It makes a bagful of really effective marketing techniques more appealing, interesting and exciting.

The idea popped into my head one day after months of searching. I’d had idea after idea but none of them sounded quite right. Mostly they sounded dull to me. But you need to persevere, keep on writing down your ideas and eventually something good shows up. (Who says a monkey can’t write Shakespeare?)

The trick is to recognise the good idea when it shows up. One idea sparks another, but at some stage you have to stop.

When my search for a good way t

is of special interest or benefit to the reader or viewer.

That is often the hard part. A long lasting slogan like “Beanz Meanz Heinz” wouldn’t have been around for several decades and won a place in the Advertising Slogan Hall of Fame if it had been coined for the Walmart own brand. “Beanz Meanz Walmart?” I don’t think so.

The alliteration of “Beanz meanz Heinz” and the use of the letter “z” at the end of each word makes it unique to Heinz and that makes the slogan a “property” that only Heinz can use. Brilliant!

Of course great advertising slogans that survive for decades are very rare and very valuable when they are invented. They are invariably, in my experience, the result of a great deal of hard work.

I’m not recommending that a great slogan is necessary to win new business. What I’m saying is, seek to find some way to give your service a touch of originality which will separate it from it’s competitors.

The Marketing Treasure Chest is an idea of mine. It creates an image of real marketing jewels. It makes a bagful of really effective marketing techniques more appealing, interesting and exciting.

The idea popped into my head one day after months of searching. I’d had idea after idea but none of them sounded quite right. Mostly they sounded dull to me. But you need to persevere, keep on writing down your ideas and eventually something good shows up. (Who says a monkey can’t write Shakespeare?)

The trick is to recognise the good idea when it shows up. One idea sparks another, but at some stage you have to stop.

When my search for a good way t

z” at the end of each word makes it unique to Heinz and that makes the slogan a “property” that only Heinz can use. Brilliant!

Of course great advertising slogans that survive for decades are very rare and very valuable when they are invented. They are invariably, in my experience, the result of a great deal of hard work.

I’m not recommending that a great slogan is necessary to win new business. What I’m saying is, seek to find some way to give your service a touch of originality which will separate it from it’s competitors.

The Marketing Treasure Chest is an idea of mine. It creates an image of real marketing jewels. It makes a bagful of really effective marketing techniques more appealing, interesting and exciting.

The idea popped into my head one day after months of searching. I’d had idea after idea but none of them sounded quite right. Mostly they sounded dull to me. But you need to persevere, keep on writing down your ideas and eventually something good shows up. (Who says a monkey can’t write Shakespeare?)

The trick is to recognise the good idea when it shows up. One idea sparks another, but at some stage you have to stop.

When my search for a good way t

ness. What I’m saying is, seek to find some way to give your service a touch of originality which will separate it from it’s competitors.

The Marketing Treasure Chest is an idea of mine. It creates an image of real marketing jewels. It makes a bagful of really effective marketing techniques more appealing, interesting and exciting.

The idea popped into my head one day after months of searching. I’d had idea after idea but none of them sounded quite right. Mostly they sounded dull to me. But you need to persevere, keep on writing down your ideas and eventually something good shows up. (Who says a monkey can’t write Shakespeare?)

The trick is to recognise the good idea when it shows up. One idea sparks another, but at some stage you have to stop.

When my search for a good way t

ing. I’d had idea after idea but none of them sounded quite right. Mostly they sounded dull to me. But you need to persevere, keep on writing down your ideas and eventually something good shows up. (Who says a monkey can’t write Shakespeare?)

The trick is to recognise the good idea when it shows up. One idea sparks another, but at some stage you have to stop.

When my search for a good way to express the concept that I have a large range of techniques that have a strong track record of winning new business led me to The Marketing Treasure Chest concept it was a eureka moment.

Time has shown that it does ring the bells of professional people. Since I started to promote The Marketing Treasure Chest up on my web site it has helped many people win new business.