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Other Added - Attract More Clients And Customers, Improve, Sales And Profit Margins Without Spending A Dollar More
Let's be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It's inevitable; you can't keep all people happy all the time.Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.So, what do you do?Here's my quick list:1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm
information from one of your competitors and
have the ad work just as well for them as it
does for you?
- Does your ad take full advantage of the
available space, and make it easy for your
readers to focus their attention on your offer?
- Do you make it very clear what you can do for
your readers (potential clients)?
- Is what you can do for your readers different in
a beneficial way from what your competitors
say they can do?
- Do you give clear and persuading reasons for
them to do business with you as opposed to
your competitors?
- Do you make a compelling offer that they can't
refuse?
- Do you tell them exactly what you want them
to do and what steps to take next?
- Do you make it easy for them to respond or to
contact you?
- Does your call to action include a sense of
urgency to get them to respond now?
In other words, does your ad not only stand out from the others, but does it give your readers the information they need, and sufficient reason to rush to the phone o
From the wide range of promotional products available, personalised umbrellas are probably one of the most well known due to their high visibility. As well as being appreciated by recipients for their practicality, personalised umbrellas have a long lifespan and tend to be used regularly. Most people own more than one umbrella, often keeping spares in the car or in the office.Personalised umbrellas are used in many varied ways by businesses and organisations to raise their profile and enhance their brand image. They can be handed out as promotional giveaways at trade shows, exhibitions, conferences or corporate events; used as business gifts to show appreciation to clients and suppliers; or left in office reception areas for visitors to use. The wide range of colours and styles available – including golf umbrellas, patio umbrellas, beach umbrellas and telescopic umbr
1. To either get someone to buy the products or
serves you're offering, or...
2. To generate interest in potential customers so
they will contact your business (either call or
visit you) to obtain information that will enable
them to make a buying decision.
The question you need to be asking yourself is... how effective are the ads you're running at accomplishing at least one of these two objectives? Are your ads getting you all the clients and customers you hope for when you place them?
It's no secret that clients and customers are the lifeblood of your business, no matter if you run a service-oriented business or you operate a professional practice. And it takes a steady stream of new clients and customers to keep your business alive and prosperous, and to replace the customers you lose through attrition.
In order to gain more new customers, your ads and promotions have to be strong enough to convince your prospects (your competitors' customers) that it is more advantageous for them to do business with you than it is for them to continue doing business with your competitor.
Your competition isn't going to let their best customers (your best prospects) go easily. They're going to do everything they can to retain those buyers... to keep the money in their pockets rather than letting it flow into yours.
On the flip side, your competition is at this very moment, making plans and actively taking steps to take your clients away from you. So not only do you have to be proactive in the protection of your clients and customers, if you want your business to grow you have to also be proactive in aggressively recruiting more new clients away from your competition, and convincing potential clients who may be shopping for a business to buy from why yours is the best choice.
You can't afford to be complacent in this area. When you allow your competitors to hang on to their current clients and you let potential clients slip into the hands of your competition, you lose in two ways. First, your competition picks up the money that those customers could have spent with you. And second, your competition will use those dollars to strengthen their relationships with their current clients, and in their marketing efforts to attract your clients away from you.
For most businesses, advertising plays a big role in helping bring new customers in to your business. But advertising isn't free; it costs money. Sometimes a LOT of money; especially if you run a decent size ad, you run more than one ad, or if you send a lot of direct mail with multiple contacts.
It stands to reason then, that to be an effective marketer and get the greatest return on your advertising dollar, that you should know the best techniques possible to make your ads and sales letters stronger, make them stand out, and produce the greatest number of responses.
Your Ads MUST Bring You New Clients And Customers
The entire reason you run ads is to bring you new customers. Your ads have to produce results that are measurable, quantifiable, predictable, trackable, and more importantly, profitable.
As a smart business owner, you must realize that if you are investing your money in advertising, it's critical that you know how many leads or responses your ads are pulling and decide whether it makes sense to run the same ad again.
Or if you need to make appropriate changes before you repeat the ad in order to make it perform better. You may even decide to stop running the ad altogether if it didn't get the result you hoped for or that you expected.
Ideally, as your potential clients read your ad they should learn how their problems can problems can be solved, minimized, or eliminated by doing business with you; be enticed by an offer they can't refuse to take advantage of; and then be presented with a compelling reason to contact you to either buy or to learn more about the benefits and advantages of what you have to offer.
A "Catchy Ad" Isn't Enough. You've Got To Give Your Readers A Compelling Reason To Contact You
Here's a quick checklist to help make your ads more effective:
- Do you have an attention-arresting headline
that tells the reader specifically who you're
targeting, and why they should read the rest of
your ad?
- Can you take your name, address and phone
number out of your ad and insert the same
information from one of your competitors and
have the ad work just as well for them as it
does for you?
- Does your ad take full advantage of the
available space, and make it easy for your
readers to focus their attention on your offer?
- Do you make it very clear what you can do for
your readers (potential clients)?
- Is what you can do for your readers different in
a beneficial way from what your competitors
say they can do?
- Do you give clear and persuading reasons for
them to do business with you as opposed to
your competitors?
- Do you make a compelling offer that they can't
refuse?
- Do you tell them exactly what you want them
to do and what steps to take next?
- Do you make it easy for them to respond or to
contact you?
- Does your call to action include a sense of
urgency to get them to respond now?
In other words, does your ad not only stand out from the others, but does it give your readers the information they need, and sufficient reason to rush to the phone or
If there is one area that gives both managers and employees difficulty it is the need to give and accept effective feedback. It is one of the most crucial elements in assisting employees to improve their performance. It establishes a connection between what employees are doing and how their actions are perceived by others. Although receiving feedback is often under appreciated, those on the receiving end must occasionally be reminded that no feedback could be much worse.Most managers consider themselves to be high achievers. Out of this mindset comes the need to want to move right into problem solving by directing staff to fix a problem in a specific way. This quick fix solution shouts loudly of their inexperience. More seasoned managers know the importance of effective communication and begin the feedback process by listening to their people. They encourage input into the
Your competition isn't going to let their best customers (your best prospects) go easily. They're going to do everything they can to retain those buyers... to keep the money in their pockets rather than letting it flow into yours.
On the flip side, your competition is at this very moment, making plans and actively taking steps to take your clients away from you. So not only do you have to be proactive in the protection of your clients and customers, if you want your business to grow you have to also be proactive in aggressively recruiting more new clients away from your competition, and convincing potential clients who may be shopping for a business to buy from why yours is the best choice.
You can't afford to be complacent in this area. When you allow your competitors to hang on to their current clients and you let potential clients slip into the hands of your competition, you lose in two ways. First, your competition picks up the money that those customers could have spent with you. And second, your competition will use those dollars to strengthen their relationships with their current clients, and in their marketing efforts to attract your clients away from you.
For most businesses, advertising plays a big role in helping bring new customers in to your business. But advertising isn't free; it costs money. Sometimes a LOT of money; especially if you run a decent size ad, you run more than one ad, or if you send a lot of direct mail with multiple contacts.
It stands to reason then, that to be an effective marketer and get the greatest return on your advertising dollar, that you should know the best techniques possible to make your ads and sales letters stronger, make them stand out, and produce the greatest number of responses.
Your Ads MUST Bring You New Clients And Customers
The entire reason you run ads is to bring you new customers. Your ads have to produce results that are measurable, quantifiable, predictable, trackable, and more importantly, profitable.
As a smart business owner, you must realize that if you are investing your money in advertising, it's critical that you know how many leads or responses your ads are pulling and decide whether it makes sense to run the same ad again.
Or if you need to make appropriate changes before you repeat the ad in order to make it perform better. You may even decide to stop running the ad altogether if it didn't get the result you hoped for or that you expected.
Ideally, as your potential clients read your ad they should learn how their problems can problems can be solved, minimized, or eliminated by doing business with you; be enticed by an offer they can't refuse to take advantage of; and then be presented with a compelling reason to contact you to either buy or to learn more about the benefits and advantages of what you have to offer.
A "Catchy Ad" Isn't Enough. You've Got To Give Your Readers A Compelling Reason To Contact You
Here's a quick checklist to help make your ads more effective:
- Do you have an attention-arresting headline
that tells the reader specifically who you're
targeting, and why they should read the rest of
your ad?
- Can you take your name, address and phone
number out of your ad and insert the same
information from one of your competitors and
have the ad work just as well for them as it
does for you?
- Does your ad take full advantage of the
available space, and make it easy for your
readers to focus their attention on your offer?
- Do you make it very clear what you can do for
your readers (potential clients)?
- Is what you can do for your readers different in
a beneficial way from what your competitors
say they can do?
- Do you give clear and persuading reasons for
them to do business with you as opposed to
your competitors?
- Do you make a compelling offer that they can't
refuse?
- Do you tell them exactly what you want them
to do and what steps to take next?
- Do you make it easy for them to respond or to
contact you?
- Does your call to action include a sense of
urgency to get them to respond now?
In other words, does your ad not only stand out from the others, but does it give your readers the information they need, and sufficient reason to rush to the phone o
Corporate gifting is a big headache for most business owners; how much to spend, who to spend the money on, where to get the gifts, what to get and how to gauge the effect of that giving in terms of benefits for the company are all important questions. When a company decides to give gifts it needs to be planned out as part of doing business, not just a last minute impulse. The cost of gifting should be built in to the cost of your product and used when evaluating your break even point.With a plan for gifting as part of the cost of the product you will never come up short in November or offend someone by getting a gift for one employee but not another. Gifting in terms of employees can be figured as a part of income, like a benefit. You can even state that to your employees if it traslates into giving bonuses or extra days off with pay. But not if you plan to give birhtday
For most businesses, advertising plays a big role in helping bring new customers in to your business. But advertising isn't free; it costs money. Sometimes a LOT of money; especially if you run a decent size ad, you run more than one ad, or if you send a lot of direct mail with multiple contacts.
It stands to reason then, that to be an effective marketer and get the greatest return on your advertising dollar, that you should know the best techniques possible to make your ads and sales letters stronger, make them stand out, and produce the greatest number of responses.
Your Ads MUST Bring You New Clients And Customers
The entire reason you run ads is to bring you new customers. Your ads have to produce results that are measurable, quantifiable, predictable, trackable, and more importantly, profitable.
As a smart business owner, you must realize that if you are investing your money in advertising, it's critical that you know how many leads or responses your ads are pulling and decide whether it makes sense to run the same ad again.
Or if you need to make appropriate changes before you repeat the ad in order to make it perform better. You may even decide to stop running the ad altogether if it didn't get the result you hoped for or that you expected.
Ideally, as your potential clients read your ad they should learn how their problems can problems can be solved, minimized, or eliminated by doing business with you; be enticed by an offer they can't refuse to take advantage of; and then be presented with a compelling reason to contact you to either buy or to learn more about the benefits and advantages of what you have to offer.
A "Catchy Ad" Isn't Enough. You've Got To Give Your Readers A Compelling Reason To Contact You
Here's a quick checklist to help make your ads more effective:
- Do you have an attention-arresting headline
that tells the reader specifically who you're
targeting, and why they should read the rest of
your ad?
- Can you take your name, address and phone
number out of your ad and insert the same
information from one of your competitors and
have the ad work just as well for them as it
does for you?
- Does your ad take full advantage of the
available space, and make it easy for your
readers to focus their attention on your offer?
- Do you make it very clear what you can do for
your readers (potential clients)?
- Is what you can do for your readers different in
a beneficial way from what your competitors
say they can do?
- Do you give clear and persuading reasons for
them to do business with you as opposed to
your competitors?
- Do you make a compelling offer that they can't
refuse?
- Do you tell them exactly what you want them
to do and what steps to take next?
- Do you make it easy for them to respond or to
contact you?
- Does your call to action include a sense of
urgency to get them to respond now?
In other words, does your ad not only stand out from the others, but does it give your readers the information they need, and sufficient reason to rush to the phone o
As always, the grand creator puts things in my path to point in which direction my column should take each month. It is laid before me in such a manner that I become passionate about writing the experience in detail. Because many publications allow only 700 words, I have to chop my column to fit the criteria, yet in my books I let it flow naturally.I recently made a trip to a well-known drug store to purchase a few items and browse through their new store. I permitted my two teenage sons to accompany me so they could peruse the new establishment as well. Predictably, they did not follow me to the check out but dragged behind me causing delay. I called to them to come or I would check out without any items they decided to purchase.The young cashier who stood before me was not much older than my youngest sons are. Yet the amused smile showing on his face told that he
Or if you need to make appropriate changes before you repeat the ad in order to make it perform better. You may even decide to stop running the ad altogether if it didn't get the result you hoped for or that you expected.
Ideally, as your potential clients read your ad they should learn how their problems can problems can be solved, minimized, or eliminated by doing business with you; be enticed by an offer they can't refuse to take advantage of; and then be presented with a compelling reason to contact you to either buy or to learn more about the benefits and advantages of what you have to offer.
A "Catchy Ad" Isn't Enough. You've Got To Give Your Readers A Compelling Reason To Contact You
Here's a quick checklist to help make your ads more effective:
- Do you have an attention-arresting headline
that tells the reader specifically who you're
targeting, and why they should read the rest of
your ad?
- Can you take your name, address and phone
number out of your ad and insert the same
information from one of your competitors and
have the ad work just as well for them as it
does for you?
- Does your ad take full advantage of the
available space, and make it easy for your
readers to focus their attention on your offer?
- Do you make it very clear what you can do for
your readers (potential clients)?
- Is what you can do for your readers different in
a beneficial way from what your competitors
say they can do?
- Do you give clear and persuading reasons for
them to do business with you as opposed to
your competitors?
- Do you make a compelling offer that they can't
refuse?
- Do you tell them exactly what you want them
to do and what steps to take next?
- Do you make it easy for them to respond or to
contact you?
- Does your call to action include a sense of
urgency to get them to respond now?
In other words, does your ad not only stand out from the others, but does it give your readers the information they need, and sufficient reason to rush to the phone o
Consultant's Perspective...The threat of violence whether it emanates from a disgruntled employee or the threat of terrorism require both a concerted and an individual response. Terrorism in any form is terrorism. Having been exposed to the daily taunts, acts of intimidation, verbal threats of bodily harm are as debilitating psychologically as the blunt strike or the piercing bullet. Vigilance and security awareness makes for a good prescription. In my previous writings on the topic of workplace security, I've attempted to draw a correlation between the disgruntled employee and the terrorist from within by suggesting similar patterns of behavior, traits and characteristics coupled with freedom of access and possession of the company’s secrets. My observations clearly implied a volatile ingredient worthy of skeptical assessment.Following a recent article written by
information from one of your competitors and
have the ad work just as well for them as it
does for you?
- Does your ad take full advantage of the
available space, and make it easy for your
readers to focus their attention on your offer?
- Do you make it very clear what you can do for
your readers (potential clients)?
- Is what you can do for your readers different in
a beneficial way from what your competitors
say they can do?
- Do you give clear and persuading reasons for
them to do business with you as opposed to
your competitors?
- Do you make a compelling offer that they can't
refuse?
- Do you tell them exactly what you want them
to do and what steps to take next?
- Do you make it easy for them to respond or to
contact you?
- Does your call to action include a sense of
urgency to get them to respond now?
In other words, does your ad not only stand out from the others, but does it give your readers the information they need, and sufficient reason to rush to the phone or jump in their car and come to your place of business? That's what an effective ad does.
Look at your competitor ads. How do they compare? Do ANY of their ads answer the above ten questions positively?
Gaining The Upper Hand In Advertising Doesn't Have To Be Complicated Or Difficult
It really doesn't take much to create an ad that out pulls your competition. And if you want to capture a larger share of your market, that's exactly what you're going to have to do. But before you jump into creating an ad, here are some questions you should consider concerning the products you're selling or the service you're providing:
- What problems or challenges does your
product/service solve for your prospects?
- What specific benefits does it provide them?
- What distinguishes the products you sell from
those your competition sells?
- Why should your prospects choose what you
sell or provide over those your competitors
provide?
These questions are designed to get you thinking about what your products, your services and your business has to offer that will be of benefit to your prospects and customers, and more importantly, why they should buy from you as opposed to any other options they have.
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