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  • Other Added - Getting Media Attention Through Press Releases

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    r questions.

    *** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headl

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    First the Mistakes!

    I do quite a lot of press releases and as a result clients often send me theirs for review and comment before they release it. Here are some of the most common mistakes which people tend to make, and which you should avoid if you’re to have any chance of getting your piece published!

    *** Inadequate contact details: the header of your release should contain your name, company, address, telephone, fax, email and web site, and should make it very clear who is the contact person for questions.

    *** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headli

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    ment before they release it. Here are some of the most common mistakes which people tend to make, and which you should avoid if you’re to have any chance of getting your piece published!

    *** Inadequate contact details: the header of your release should contain your name, company, address, telephone, fax, email and web site, and should make it very clear who is the contact person for questions.

    *** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headl

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    u’re to have any chance of getting your piece published!

    *** Inadequate contact details: the header of your release should contain your name, company, address, telephone, fax, email and web site, and should make it very clear who is the contact person for questions.

    *** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headl

    Golf Tournament Event Ideas
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    contain your name, company, address, telephone, fax, email and web site, and should make it very clear who is the contact person for questions.

    *** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headl

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    r questions.

    *** A header that sounds like an advertisement: newspaper article headlines are nothing like advertising headlines. Never use the headline to convince, and do not big-note yourself or your product in the headline unless the achievement is truly newsworthy; eg “Australian Entrepreneur Buys Walls Street” or “Widget sales top $1 million in 6 months”.

    *** Claims about products: never make a claim for a product unless you put it in as a quotation; eg “Founder Christine Sutherland claims that ‘Even the smallest business can access global markets through the new Web 2.0 phenomenon, free of charge through My Speed Business Netw

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