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KPI Traffic Lights - 3 Ways to Highlight the Real Signals in Your Performance Measures
Traffic lights – the decoration de rigueur for performance dashboards and reports. Have you gotten more carried away with the decoration, than with the rigueur? Take a look at these four common approaches to traffic lights, and see if you’ve got some room for improvement.Approach 1: % difference from month to monthWhen this month is

en the respondent is asked to rate her responses on a scale starting from one to five (or 7 or 10). Usually lower the number, lower will be the satisfaction and vice versa. Scales are not easy to design (they may seem so) and more so selecting a proper type of scale which will correctly measure the mental attribute.

4. Open-ended: when the researcher is not sure of the expected response from the respondents or one wants

Fundraising with Pixel Advertising Raises Money and Awareness for Nonprofit Organizations
Pixel advertising is a form of internet advertising that is increasing in popularity. Publicity surrounding a pixel advertising website created by a British college student who needed to raise money to pay for his education has created great interest in this type of advertising.The website, called the milliondollarhomepage.com, has earned

Designing a questionnaire seems to be an easy job. But then a poorly designed questionnaire leads to deeper troubles in your survey, even creating problems while executing data analysis. Proper data processing or survey processing needs correct blend of questions in the questionnaire. One of the important tasks involved in a market research project is to design questionnaire that will ensure proper responses from the respondents. This article tries to enlist the types of questions that can be used by a researcher. Selection of a question type depends on many factors - response categories available, education level of respondents, etc. Here is the list of question types -

1. Closed single: when there are only two possible response categories, then this question type is used. For example, day / night or male / female. Such questions are also called dichotomous questions

2. Closed multiple: when more than two response categories are available, such type of question is used in the questionnaire. Such questions are usually deployed when the response categories are starkly different from each other. For example, a question like which all places from the following list had you ever visited in the last two years followed by a list of towns. The respondent is free to tick as many places as she had visited with no limit on the number of possible responses.

3. Scaled: there are situations when responses have to be gathered on a scale. A scale is a way of measuring respondents' attitude or perception. In other words, it tries to convert the mental attribute into mathematical quantity. For example, how much are you satisfied with the after sales service provided by the service center? Then the respondent is asked to rate her responses on a scale starting from one to five (or 7 or 10). Usually lower the number, lower will be the satisfaction and vice versa. Scales are not easy to design (they may seem so) and more so selecting a proper type of scale which will correctly measure the mental attribute.

4. Open-ended: when the researcher is not sure of the expected response from the respondents or one wants t

The Five Year Plan Works in Franchising
Many franchise agreements these days have five year franchise terms, which go through to an automatic renewal period and then they go for another five years. In the past many franchise agreements were 10 to 15 to 20 years. Today business moves too fast and things change too much for a 20 year franchise agreement.The five-year plan is not

nts. This article tries to enlist the types of questions that can be used by a researcher. Selection of a question type depends on many factors - response categories available, education level of respondents, etc. Here is the list of question types -

4. Open-ended: when the researcher is not sure of the expected response from the respondents or one wants

You May Never Know What’s Really Going On
We meet people face-to-face, at counters, in meetings, in writing and over the phone. Often our moments of contact are brief, fragmented, and mere snapshots in the longer movie of their lives.We form impressions based upon these moments, and act upon those feelings. But we may never know what’s really going on.The next time you enco

alled dichotomous questions

4. Open-ended: when the researcher is not sure of the expected response from the respondents or one wants

Problem-Solving Success Tip: Measure
Measure.The first key question to answer in starting a problem-solving project is, “How will you know when the problem is solved?” Answer this question in measurable terms before you start trying to solve the problem. As you begin defining your problem, these success metrics help set clear expectations about what will be different w

tick as many places as she had visited with no limit on the number of possible responses.

4. Open-ended: when the researcher is not sure of the expected response from the respondents or one wants

Arm Yourself Before Your Yellow Page Sales Rep Arrives and You’ll Save Money
The Yellow Page Directory is an Annual EventIt won’t be long before the 2007 Yellow Page directory goes to press. So expect a visit from your sales person one of these days. Don’t let him or her catch you by surprise. A little time getting ready for that visit ahead of time will save you money month after month.Traps Most

4. Open-ended: when the researcher is not sure of the expected response from the respondents or one wants to offer some 'space' to the respondent for answering a question, such type of question is used in the questionnaire. There are two types of open ended question - numeric and text. Numeric questions are used for relatively simpler questions like what is your age or how many children do you have. Open ended text questions are used to have 'verbatim' collected from the respondents. For example, what did you like most when you had last visited an amusement park. An open ended question like this is possibly going to throw more light on the subject rather than offering a close ended question with limited number of response categories.

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With concepts and movements such as social entrepreneurship, environmental sustainability, and social responsibility, it is crucial that we pay close attention to the persuasive uses of the terms as well as to their practical implication. All of them are contested, value-laden labels that can be used to reference a wide variety of interests, motives, activities and outcomes.

Board games have been played for thousands of years in all human cultures. They are a source of fun, social interaction, as well as amateur and professional competition. However, the use of board games as a focused and specific tool for developing thinking and other skills is a recent and less known practice. This article presents innovative uses of board games in management training, and demonstrates the power of this technique with some example games.

A/B Split testing is an important tool to strengthen your advertising. If you are not currently testing the messages in your ads, website, etc, then you are leaving money on the table. I advocate a slightly different approach to split testing called the Wild Card approach.

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