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  • Other Added - Retail Intelligence - Improving Sales Through CCTV Systems

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    ut to increase sales. This is a logical move. While shoplifters and negligent employees cause stores to lose money, t
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    If you think security is the primary reason stores put up CCTV systems, think again. They are not there to watch shoplifters; they are there to count people.

    Security Versus Sales

    The British bed store, Dreams, had CCTV systems installed for two reasons: the first, marketing; the second, security.

    Dreams' use video surveillance shows a strong trend surfacing in the market in recent years. Stores put up CCTV systems not so much to prevent losses, but to increase sales. This is a logical move. While shoplifters and negligent employees cause stores to lose money, th

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    lifters; they are there to count people.

    Security Versus Sales

    The British bed store, Dreams, had CCTV systems installed for two reasons: the first, marketing; the second, security.

    Dreams' use video surveillance shows a strong trend surfacing in the market in recent years. Stores put up CCTV systems not so much to prevent losses, but to increase sales. This is a logical move. While shoplifters and negligent employees cause stores to lose money, t

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    stems installed for two reasons: the first, marketing; the second, security.

    Dreams' use video surveillance shows a strong trend surfacing in the market in recent years. Stores put up CCTV systems not so much to prevent losses, but to increase sales. This is a logical move. While shoplifters and negligent employees cause stores to lose money, t

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    s a strong trend surfacing in the market in recent years. Stores put up CCTV systems not so much to prevent losses, but to increase sales. This is a logical move. While shoplifters and negligent employees cause stores to lose money, t
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    ut to increase sales. This is a logical move. While shoplifters and negligent employees cause stores to lose money, these losses are minimal compared to loss of potential earnings.

    Monitoring Foot Traffic

    Foot traffic is important to business owners and managers, and this is where CCTV systems come in. Cameras map store traffic. They show patterns of movement from department to department, from floor to floor. They show, for example, where customers are most likely to pass to get to Department X after exiting Department Z.

    In malls, areas with the heaviest foot t

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