ent that people actually want.

This is very different to the well-meaning friend who mass mails their inbox to say "buddies, I've started a blog so that I can keep you up to date with my life, and now all you have to do is take the trouble to log into my blog every day and read my boring ramblings, and you'll all know what I'm up to." Blech.

We'd never do that kind of blog, would we :-)

So now it’s time to think a

Today I want to focus on how you can get blogs to really work for you, drawing not only interest from other members, but also inspiring them to get in touch and comment, increasing the level of engagement and increasing the possibility of forming relationships that are rewarding in all sorts of ways!

I know a lot of people think blogs are rubbish and I don't blame them one bit. A blog is nothing more than a silly waste of space unless the content has value to the reader.

This article, adapted from a blog post on My Speed Business Network, is an example. It seeks to add value to you, the reader, by giving information that will lead to your direct benefit. It seeks to tell you how to help develop your business through using the free resources on this site. As our membership grows, you'll start to see people commenting on these little tips, adding their own thoughts and tips, and increasing the value of the whole thing. You can do this with your own business.

Most business people have excellent articles or reports that are of immense interest to their target market. For instance an insurance broker would have articles on risk management, a financial planner would have articles on wealth building strategies, an accountant would have articles on cash flow management, a florist might have articles on types of flowers or flower arrangements, a veterinarian would have material on pet care, and so on.

If you don't have articles, you can of course have a professional write them up for you, or use articles generated by other people in your industry (with permission of course!). These articles become your blog posts, and people will read them and engage with them because you've created themed content that people actually want.

This is very different to the well-meaning friend who mass mails their inbox to say "buddies, I've started a blog so that I can keep you up to date with my life, and now all you have to do is take the trouble to log into my blog every day and read my boring ramblings, and you'll all know what I'm up to." Blech.

We'd never do that kind of blog, would we :-)

So now it’s time to think ab

ce unless the content has value to the reader.

This article, adapted from a blog post on My Speed Business Network, is an example. It seeks to add value to you, the reader, by giving information that will lead to your direct benefit. It seeks to tell you how to help develop your business through using the free resources on this site. As our membership grows, you'll start to see people commenting on these little tips, adding their own thoughts and tips, and increasing the value of the whole thing. You can do this with your own business.

Most business people have excellent articles or reports that are of immense interest to their target market. For instance an insurance broker would have articles on risk management, a financial planner would have articles on wealth building strategies, an accountant would have articles on cash flow management, a florist might have articles on types of flowers or flower arrangements, a veterinarian would have material on pet care, and so on.

If you don't have articles, you can of course have a professional write them up for you, or use articles generated by other people in your industry (with permission of course!). These articles become your blog posts, and people will read them and engage with them because you've created themed content that people actually want.

This is very different to the well-meaning friend who mass mails their inbox to say "buddies, I've started a blog so that I can keep you up to date with my life, and now all you have to do is take the trouble to log into my blog every day and read my boring ramblings, and you'll all know what I'm up to." Blech.

We'd never do that kind of blog, would we :-)

So now it’s time to think a

their own thoughts and tips, and increasing the value of the whole thing. You can do this with your own business.

Most business people have excellent articles or reports that are of immense interest to their target market. For instance an insurance broker would have articles on risk management, a financial planner would have articles on wealth building strategies, an accountant would have articles on cash flow management, a florist might have articles on types of flowers or flower arrangements, a veterinarian would have material on pet care, and so on.

If you don't have articles, you can of course have a professional write them up for you, or use articles generated by other people in your industry (with permission of course!). These articles become your blog posts, and people will read them and engage with them because you've created themed content that people actually want.

This is very different to the well-meaning friend who mass mails their inbox to say "buddies, I've started a blog so that I can keep you up to date with my life, and now all you have to do is take the trouble to log into my blog every day and read my boring ramblings, and you'll all know what I'm up to." Blech.

We'd never do that kind of blog, would we :-)

So now it’s time to think a

florist might have articles on types of flowers or flower arrangements, a veterinarian would have material on pet care, and so on.

If you don't have articles, you can of course have a professional write them up for you, or use articles generated by other people in your industry (with permission of course!). These articles become your blog posts, and people will read them and engage with them because you've created themed content that people actually want.

This is very different to the well-meaning friend who mass mails their inbox to say "buddies, I've started a blog so that I can keep you up to date with my life, and now all you have to do is take the trouble to log into my blog every day and read my boring ramblings, and you'll all know what I'm up to." Blech.

We'd never do that kind of blog, would we :-)

So now it’s time to think a

ent that people actually want.

This is very different to the well-meaning friend who mass mails their inbox to say "buddies, I've started a blog so that I can keep you up to date with my life, and now all you have to do is take the trouble to log into my blog every day and read my boring ramblings, and you'll all know what I'm up to." Blech.

We'd never do that kind of blog, would we :-)

So now it’s time to think about what kind of content your client base would be totally captivated by. What would compel them to engage in discussion with you? What would compel them to pass it on to their friends and colleagues so that they would join your blog also?

If you already know the answer to that, fantastic, what are you waiting for, hop onto My Speed Business Network and get started. If you don’t know, or would like feedback first, help is available for free on My Speed Business Network. We love quality blogs on our site and we’d love to help you get yours going.