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Other Added - So You Want to Write a Case Study
When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don’t and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories. Not only do we pay more attention, we also are more likely to believe news stories than your basic advertisements. When your news is published either o
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its pr
If there is one guiding motto in life, it is simplicity. This principle should reign supreme in all areas of life, from language, ideas to business and strategies. Yet, the irony remains that most people are attracted to complexity, thinking that simple efforts run the risk of being ridiculed as being obvious, simplistic or unoriginal. Contrary to what some may think, simplicity is hard to achieve. In fact, Karl von Clausewitz, the famous military historian, once said, “Everything is
There are right ways and wrong ways.
The wrong way is relying on your product's features to convert leads. It's tempting, we know. You've labored mightily to create a work of Staggering Technical Genius. One glance at your bullet-pointed feature list makes prospects swoon. Do you really need to translate all those impressive features into benefits?
If your product is truly revolutionary and unique, then the answer is no. Take the world's first proven time machine. The benefits of a time machine are self-evident. And the competition? Nonexistent. Time-machine inventors can stop reading here.
For the rest of us, there's the case study.
What's a Case Study?
A case study is, quite simply, a success story. Everyone relates to and remembers a good story. Case studies are a hybrid of the magazine feature and the good-old-fashioned customer testimonial. Few marketing communications are as powerful and compelling.
How Do You Write a Case Study?
Case studies follow a simple format:
1. Marty McFly has a problem. He's looking for a solution.
2. McFly is introduced to a new type of transporter by TimeTraveler Systems, Inc. Hopeful but gun-shy, McFly decides to give the transporter a whirl.
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its pro
Opening CommentsDue to client confidentiality issues, the names and identities of the client hospitals who have benefited from this process have been obscured as no self-respecting management team would like the press to know about their problems with finance and efficiency.Are We Healthy?Many people within the UK’s National Health Service (NHS) would recognise that there have been a number of significant improvements to the service over the last few years, b
If your product is truly revolutionary and unique, then the answer is no. Take the world's first proven time machine. The benefits of a time machine are self-evident. And the competition? Nonexistent. Time-machine inventors can stop reading here.
For the rest of us, there's the case study.
What's a Case Study?
A case study is, quite simply, a success story. Everyone relates to and remembers a good story. Case studies are a hybrid of the magazine feature and the good-old-fashioned customer testimonial. Few marketing communications are as powerful and compelling.
How Do You Write a Case Study?
Case studies follow a simple format:
1. Marty McFly has a problem. He's looking for a solution.
2. McFly is introduced to a new type of transporter by TimeTraveler Systems, Inc. Hopeful but gun-shy, McFly decides to give the transporter a whirl.
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its pr
Over the past two years, digital signage has really taken off as a new way to reach consumers when they are out of their homes. We are seeing the digital signs pop up in retail, government, health care, and education. While the larger institutions can outsource the task implementing a digital signage solution, some smaller firms may not have the bandwidth financially to hop on the dynamic signage bandwagon.If you belong to one of these institutions, you will need to prepare yourself to
For the rest of us, there's the case study.
What's a Case Study?
A case study is, quite simply, a success story. Everyone relates to and remembers a good story. Case studies are a hybrid of the magazine feature and the good-old-fashioned customer testimonial. Few marketing communications are as powerful and compelling.
How Do You Write a Case Study?
Case studies follow a simple format:
1. Marty McFly has a problem. He's looking for a solution.
2. McFly is introduced to a new type of transporter by TimeTraveler Systems, Inc. Hopeful but gun-shy, McFly decides to give the transporter a whirl.
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its pr
Business grants are surrounded by many popular misconceptions and myths. This is an attempt to put the record straight, and give you the knowledge required to successfully apply for your share of the free money everyone is talking about.Myth #1: Everyone can apply for a business grant. The reality is, that yes, you can apply, but chances are that your application will be rejected; unless… That’s where the proverbial Pandora box opens. There are so many rules, laws and regulations gove
How Do You Write a Case Study?
Case studies follow a simple format:
1. Marty McFly has a problem. He's looking for a solution.
2. McFly is introduced to a new type of transporter by TimeTraveler Systems, Inc. Hopeful but gun-shy, McFly decides to give the transporter a whirl.
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its pr
Pay-per-Click advertising has become increasingly popular, but how effective is it really?What could be easier? You write a 3-line ad, set a budget, and pick some keywords for promoting your ad. Google and Yahoo do the rest! Your ad is automatically placed in the right places, your results are tracked and recorded, and your monthly budget is never exceeded. Pay-per-click (PPC) is an advertisers dream. Or is it?In 2006, Google agreed to a $90 million settlement in response to a cl
3. The transporter from TimeTraveler Systems works like a dream. McFly is delighted. It solves all his problems. He raves about it--preferably in direct quotes.
How Case Studies Deliver a Big Bang for Little Bucks
At some point, most of us have invested in a service that sounded great on paper but failed to deliver on its promise to solve our problems. A case study proves to your prospects that your product delivers in the topsy-turvy real world. It really works!
But don't take it from me. Case studies give you third-party credibility. You don't need to rely on TimeTraveler Systems' word for it. You can get it straight from their happy customers.
Case studies--unlike many brochures--actually get read. Your prospects are more likely to retain a case study because it's essentially about them. Everyone has problems. And everyone wants to know what others are doing to solve similar problems. A case study allows your prospects to be a fly on the wall.
So You've Got a Case Study...Now What?
Case studies are remarkably adaptable. Like a two-ton water buffalo, one case study can be modified and reused in a number of ways. Tight budget? Case studies maximize impact. Here are a few of their most popular uses:
1. Websites. If your website is a no-fly zone, the quickest remedy is to add new, compelling content. A case study certainly qualifies. They make the case for your product or service better than any product spec sheet could.
2. Newsletters. Newsletters are a terrific way to keep in touch, spread the word, and convert prospects into customers. Success stories based on real-world applications are proven to get the highest response rates.
3. Handouts. Case studies make salespeople d
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