ways hear what you think you said or see what you think you presented to them. That’s why it’s so important to be able to put yourself into the minds and shoes of your potential clients and figure out what’s most likely to catch their attention because they relate to it in some way.

If you

Two days before St. Patrick's Day I was telling a friend that I had to rush to the mall and buy a green shirt to go to a St.Patrick's Day party. (Can you believe it? A genuine Irish lady who doesn't possess a green shirt!)

She replied that the scarf I wore the day before had a green pattern on it and I could wear that. But I knew she was wrong so I said: "No, it doesn't. That scarf is purple and pink."

The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I began to wonder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.

What has this to do with marketing and writing? Lots!

It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us. We hear what we want to hear because it has some meaning to what’s going on with us right now.

People don’t always hear what you think you said or see what you think you presented to them. That’s why it’s so important to be able to put yourself into the minds and shoes of your potential clients and figure out what’s most likely to catch their attention because they relate to it in some way.

If you

n on it and I could wear that. But I knew she was wrong so I said: "No, it doesn't. That scarf is purple and pink."

The next day I was driving to a meeting wearing the same scarf. I looked down as I drove and what did I see - a green pattern woven through the purple and pink. I began to wonder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.

What has this to do with marketing and writing? Lots!

It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us. We hear what we want to hear because it has some meaning to what’s going on with us right now.

People don’t always hear what you think you said or see what you think you presented to them. That’s why it’s so important to be able to put yourself into the minds and shoes of your potential clients and figure out what’s most likely to catch their attention because they relate to it in some way.

If you

nder if I was going crazy! What happened was that I had originally bought that scarf to match a purple suit and I only ever wore it with that suit so to me the scarf was purple and pink. My mind had never registered the color green until someone pointed it out to me.

What has this to do with marketing and writing? Lots!

It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us. We hear what we want to hear because it has some meaning to what’s going on with us right now.

People don’t always hear what you think you said or see what you think you presented to them. That’s why it’s so important to be able to put yourself into the minds and shoes of your potential clients and figure out what’s most likely to catch their attention because they relate to it in some way.

If you

with marketing and writing? Lots!

It shows how we perceive selectively through our own filters, whatever they may be. We see what we want to see because it’s relevant to us. We hear what we want to hear because it has some meaning to what’s going on with us right now.

People don’t always hear what you think you said or see what you think you presented to them. That’s why it’s so important to be able to put yourself into the minds and shoes of your potential clients and figure out what’s most likely to catch their attention because they relate to it in some way.

If you

ways hear what you think you said or see what you think you presented to them. That’s why it’s so important to be able to put yourself into the minds and shoes of your potential clients and figure out what’s most likely to catch their attention because they relate to it in some way.

If you can do that, you'll be ahead of the game!