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Other Added - When Politics Prevent Innovation - Or... Still Fighting Battles and Losing Wars
At this point in the business startup (or reinvention) process, you should be clear about your life’s mission. Your next step is to determine what goods and/or services your business should offer that will best contribute to that mission. Never forget that your business must exist to serve your needs, never the other way around. Far too many entrepreneurs trade the “oppression” of the 9-5 workday for the “freedom” of the 6-midnight at a job they can’t simply walk away from. You don’t want to be in that position. Resist the temptation to offer too broad a spectrum, especially in the early stages. Focus on doing one thing extremely well instead of many mediocre things. I’m not saying you must only offer one product or service. You should, however, make sure that
When was the last time you gave a passing thought to your pricing? It’s no secret that how you charge for your services can either make or break you. It can mean the difference between a mediocre and a successful business. In my experience, most people don’t spend enough time thinking strategically about what pricing strategy they should use.The majority of people in service businesses - and especially people who work independently - establish an hourly rate. They use a process called “reverse competition” to determine what their rate should be. This involves taking a look at what your geographical competitors are charging, and deciding where in the range you want to fit on the spectrum of hourly rates. Inevitably, we choose a rate somewhere in the middle, so we can say that we’
We often use the phrase “winning battles and losing wars.” That phrase really hits home when we record all the things we do, every day of our business lives, that result in a situation where we are struggling with more fervor for internal positioning then committing energy in activities to beat our competition. What does “winning
There is much to say about posting resumes on the big job sites online. There are many positives and also negatives to doing this as well. Posting your resume is a way to get you exposure to recruiters and employers. There really isn't any specific criteria for posting your resume... Only get it out for everyone to see! The more you post, the more exposed your resume.The big job sites are a good source to post as well as the small ones because no matter the difference you are getting your resume exposed to the general public and increase your chances of getting the ideal career or job you seek faster. More is better... Post everywhere to be seen by recruiters and employers.The small job sites being small shouldn't hinder you from posting your resume there, many of these s
We often use the phrase “winning battles and losing wars.” That phrase really hits home when we record all the things we do, every day of our business lives, that result in a situation where we are struggling with more fervor for internal positioning then committing energy in activities to beat our competition. What does “winning
Like company names, names for products and services may express a benefit to customers or a personality trait. More than with companies, however, product and service names must be strongly competitive.Use market research to focus on qualities that motivate sales or counteract buyer resistance, as evident in names such as Ziploc, FunSaver, Energizer and Nice 'n Easy.Also, know the competition thoroughly so your name communicates an advantage others do not, or expresses the same advantage even more compellingly. Decide on a word or phrase that identifies your product or service, such as "health snack" or "payroll service," and make sure the names you generate sound right with these identifiers.Sometimes a name is successful because it's paired with an effect
We often use the phrase “winning battles and losing wars.” That phrase really hits home when we record all the things we do, every day of our business lives, that result in a situation where we are struggling with more fervor for internal positioning then committing energy in activities to beat our competition. What does “winning
Attention Job Seekers: Tasks and Responsibilities are BoooringHo hum. The interviewer sits there drumming her fingers on the desk trying to look interested while you drone on about your duties and responsibilities at your last position. As you finish up your snore-inducing list of daily tasks, your interviewer jots down next to your name - "Good candidate . . .but nothing special."What happened? You didn't get the job. Even though you felt you were well prepared for this job interview. When the employer asked that common interview question: "What accomplishments are you most proud of?" For lack of a better answer you went into your litany of mundane tasks you know like the back of your hand. However, that's not what the interviewer is looking for.What are your acco
We often use the phrase “winning battles and losing wars.” That phrase really hits home when we record all the things we do, every day of our business lives, that result in a situation where we are struggling with more fervor for internal positioning then committing energy in activities to beat our competition. What does “winning
Small contractors and large developers all share one thing in common: the need to store their supplies and materials. Construction, building and renovation projects require plenty of materials and space to work in. Contractors also need to protect their materials during the construction phase. A recent trend in the mobile storage industry is the development of strategic partnerships between mobile storage companies and contractors. Mobile storage companies are providing cost effective storage solutions to contractors big and small. Most contractors purchase materials in bulk to benefit from the economies of scale. However, to do so requires the space to store the materials. The savings of bulk purchasing is often negated by the high cost of commercial storage space.Mobile st
Perhaps the sales and operations groups are having difficulty with product and contract provisioning. Sales of course wants to sign contracts, get acceptance, and quickly start customer billing – their commission depends on shortening the book to bank process. Operations is unhappy because the contracts tend to stray from the letter of a product or service. Thus, operations may dig their heels in and not expedite provisioning while the “bring the sales guys into line.”
What is the result of this little battle? Of course, the customer does not receive service within the want date and the company does not get paid as quickly as they would with a fast i
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