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    Hiding Behind Numbers in Modern Corporations
    Have you ever noticed how companies hide behind their accounting minutia? Using various accounting rules to hide the fact they are not making money, only burning thru capital? Many a company executive will talk about how well the company is doing never will the utter a single negative comment, which might hurt their stock. How can they do this? Well, it is easy the government regulators have made regulations so complex that there is so much they can hide behind that it is hard to tell what is going on, in fact the often fool experienced investors and other accountants, financial analysts and companies looking to buy them in a major merger.Does this ever make you think it is all a bunch of crapola? In my view and perception of the world, I only care about winning, show me. EBITDA, is such hokum, typical accounting crap. Look how much cash flow do you have, how much money did you make, real money. Everything else is a game play against reality and the created reality of government regulation and street expectations to keep the balloon alof
    worker Support

    Remember the Welcome Wagon. When a new neighbor moved into a community, a smiling face would appear at their door with a basket of goodies and a warm welcoming smile. When a new employee joins your company they become part of your community. Why not bring the Welcome Wagon concept back on the job? When people work together for a long time, there is a tendency to get close. This is a good thing, except that it makes it difficult for a new employee to feel part of the group. If employees are leaving your company within the first 90 days, exit interviews may reveal that they simply did not feel they fit in. Current employees can do a lot to change that perception and ensure the new “community member” feels immediately welcomed.

    Establish a red carpet committee. These are current employees who volunteer to be ambassadors for new employees. Hold a brainstorming session and come up with as many ways as you can to make the new person feel special during their first 90 days.

    Put together a “Welcome Wagon Basket.” Include the fun stuff – a list of nearby restaurants, fun toys for the office, snacks, humor, etc. Get creative. Have one of the Ambassadors deliver it.

    Assign an Ambassador to your new employee. Post a sign that states “Your Welcome Ambassador is…..” at their work station. The Ambassador should proactively check i

    Career Case Study - Starting a Car Wash Business in Richmond, Virginia
    Working in Corporate America is a good way to make a living and get a paycheck and yet perhaps you have been considering starting a company of your own? Have you been considering starting a business of your own and you just hate waiting in line at the car wash? Do you think you could do better? Perhaps you could and maybe there is some additional opportunity in the market where you live to start a car wash?Lets look at a case study; Starting a Car Wash Business in Richmond, Virginia. Richmond, VA is a decent car wash market, although some areas of the city are over saturated with other car washes already in place. First you will need to determine a location if you are thinking of starting a car wash business; Have you picked out a location or side of town you are thinking of there?Perhaps you will need some assistance getting started and maybe a find a car-washing consultant. What questions might you have? Regarding your project there? What type of car wash are you now considering? Coin Op, Flex Serve, Full Serve or Combo of one o
    Remember your first few days at your present job? Were you excited? Nervous? Did you worry about your ability accomplish the tasks given to you or the impression you would make on your new co-workers? Perhaps you were concerned about the impression your new co-workers would make on you.

    You would not be alone if you were feeling a little lost during your probationary period. Many people do. Since you know how it feels to be “the new kid on the block” you may be the perfect person to welcome other new employees to the fold. Regardless of your job title, you can help to make the difference between whether a new recruit stays or leaves within the first 90 days.

    Studies have consistently shown that each time an employee leaves it costs between 50% - 150% percent of that employee’s salary to replace them. Companies often find that much of their voluntary turnover happens within the first 90 days of employment. If this is the case in your company, the first thing to look at is your hiring process. Are you hiring people who fit with your company’s culture? As Joan Brannick, Ph.D. and Jim Harris Ph.D., authors of Finding and Keeping Great Employees say, “Employees can find a job anywhere, but they commit to and want to remain with an organization whose culture they connect with.”

    If you are convinced that you are hiring the people who “fit” with your company, then it may be time for The Red Carpet Treatment. Traditionally, a red carpet is laid out as a welcoming symbol to dignitaries in other countries, or superstars attending award shows. Why not treat your new superstar’s arrival as something truly special by setting out your own red carpet? Here are some immediately applicable ideas you can use to welcome your new recruit to the fold.

    Before The First Day

    Send a letter welcoming your new team member to the fold. Include an agenda for their “premiere day” and an invitation to have lunch with the boss.

    Dwayne Clarke of Aegis Corporation sends letters to the family members of senior executives he brings on board. He welcomes the family to the company and lists specifically the qualities their loved one possesses that got them the job.

    Be sure to set up realistic expectations of what the job entails. As Brannick says, “If you are losing people during the first 90 days The problem could be that you are creating unrealistic/inaccurate expectations during the recruiting/hiring process that are NOT met during the first 3-4 months on the job.”

    Prepare your current employees for their new co-workers arrival, asking them to be particularly encouraging and supportive.

    Survey your current employees about their first day on the job. What would have made it special? Make preparations using their suggestions.

    The Premiere

    Be ready for your new superstar’s arrival. Don’t leave them waiting out in the hallway alone for 15 minutes while you take care of other business.

    If you, as their supervisor, do find yourself involved in other things when they arrive, appoint an ambassador to welcome the new recruit with a smile and a cup of coffee.

    Why not literally lay the red carpet out? Go ahead, have some fun!

    Plan to spend the first part of the day with your new person. Go over the agenda you sent, make changes as needed – plan your day together.

    Make it clear this is a special day. Serve refreshments and add a welcome sign to the front door.

    Post the person’s photo in the employee break room. Having a book or board with other employees’ photos (or at least department heads) will enable him/her to get to know names without being put in the embarrassing situation of having to ask twice.

    Have your new team members work area prepared. Do they have all the office supplies they need? How about a list of contact phone numbers? Flowers or balloons on the desk or locker for the first day would be a welcome touch.

    Provide free lunch for a week.

    Offer a form that the new employee can voluntarily fill out, listing their hobbies and favorites. In other words, find out who the person is as a human being. Then be sure to introduce him/her to other co-workers with similar interests.

    Orientation

    Take a look at your orientation process. Are you guilty of showing boring training videos and calling that orientation? Strive to make your training process more effective. Use real people. Take your time. A good orientation can not be accomplished in 1 day.

    Make it fun. Turn your orientation process into a game show format with candy and prizes. Send your new recruit on a scavenger hunt, asking them to collect signatures of other employees.

    If you absolutely must show those boring training videos, at the very least serve popcorn and a soda.

    Or……make the videos fun. According to Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg, new Southwest Airlines’ employees get treated to a video taped rap song led by former CEO Herb Kelleher during their orientation.

    During the first week, check in periodically to make sure the new employee is comfortable performing their job duties. Listen to and address their concerns.

    Be Friendly and Patient. Use diplomacy when correcting errors. More importantly, notice the things they are doing well and praise them out loud.

    Ask your new recruits to evaluate the orientation process and strive to continually improve it.

    Co-worker Support

    Remember the Welcome Wagon. When a new neighbor moved into a community, a smiling face would appear at their door with a basket of goodies and a warm welcoming smile. When a new employee joins your company they become part of your community. Why not bring the Welcome Wagon concept back on the job? When people work together for a long time, there is a tendency to get close. This is a good thing, except that it makes it difficult for a new employee to feel part of the group. If employees are leaving your company within the first 90 days, exit interviews may reveal that they simply did not feel they fit in. Current employees can do a lot to change that perception and ensure the new “community member” feels immediately welcomed.

    Establish a red carpet committee. These are current employees who volunteer to be ambassadors for new employees. Hold a brainstorming session and come up with as many ways as you can to make the new person feel special during their first 90 days.

    Put together a “Welcome Wagon Basket.” Include the fun stuff – a list of nearby restaurants, fun toys for the office, snacks, humor, etc. Get creative. Have one of the Ambassadors deliver it.

    Assign an Ambassador to your new employee. Post a sign that states “Your Welcome Ambassador is…..” at their work station. The Ambassador should proactively check in

    Boomerang Customers- What You Might NOT Think Brings Them Back!
    With all of the calendars and PDA's and lists I make I recently did a really dumb thing. I forgot my best friend's birthday and her anniversary. Both special days are back to back and I forgot both of them. After being friends for twenty years I feel old and stupid! It could have been that I was packing my last child to go off to college and the constant comments like," You're going to be empty nesters", like I was a big, fat robin, were starting to wear very thin. Even having my youngest leave home was not enough of an excuse to miss two important days in my best friend's life. So what did I do the minute I realized my mistake? I went shopping! I drove to my local card shop in the strip center by my home because I knew that not only could I use my special coupon that I had, but that I probably could find something unique there. Just as I thought, as soon as I walked in I saw a display of "retro" Barbie items. Not a big deal to you, but a big deal to me and I know, my best friend. You see, we grew up in that
    your company, then it may be time for The Red Carpet Treatment. Traditionally, a red carpet is laid out as a welcoming symbol to dignitaries in other countries, or superstars attending award shows. Why not treat your new superstar’s arrival as something truly special by setting out your own red carpet? Here are some immediately applicable ideas you can use to welcome your new recruit to the fold.

    Before The First Day

    Send a letter welcoming your new team member to the fold. Include an agenda for their “premiere day” and an invitation to have lunch with the boss.

    Dwayne Clarke of Aegis Corporation sends letters to the family members of senior executives he brings on board. He welcomes the family to the company and lists specifically the qualities their loved one possesses that got them the job.

    Be sure to set up realistic expectations of what the job entails. As Brannick says, “If you are losing people during the first 90 days The problem could be that you are creating unrealistic/inaccurate expectations during the recruiting/hiring process that are NOT met during the first 3-4 months on the job.”

    Prepare your current employees for their new co-workers arrival, asking them to be particularly encouraging and supportive.

    Survey your current employees about their first day on the job. What would have made it special? Make preparations using their suggestions.

    The Premiere

    Be ready for your new superstar’s arrival. Don’t leave them waiting out in the hallway alone for 15 minutes while you take care of other business.

    If you, as their supervisor, do find yourself involved in other things when they arrive, appoint an ambassador to welcome the new recruit with a smile and a cup of coffee.

    Why not literally lay the red carpet out? Go ahead, have some fun!

    Plan to spend the first part of the day with your new person. Go over the agenda you sent, make changes as needed – plan your day together.

    Make it clear this is a special day. Serve refreshments and add a welcome sign to the front door.

    Post the person’s photo in the employee break room. Having a book or board with other employees’ photos (or at least department heads) will enable him/her to get to know names without being put in the embarrassing situation of having to ask twice.

    Have your new team members work area prepared. Do they have all the office supplies they need? How about a list of contact phone numbers? Flowers or balloons on the desk or locker for the first day would be a welcome touch.

    Provide free lunch for a week.

    Offer a form that the new employee can voluntarily fill out, listing their hobbies and favorites. In other words, find out who the person is as a human being. Then be sure to introduce him/her to other co-workers with similar interests.

    Orientation

    Take a look at your orientation process. Are you guilty of showing boring training videos and calling that orientation? Strive to make your training process more effective. Use real people. Take your time. A good orientation can not be accomplished in 1 day.

    Make it fun. Turn your orientation process into a game show format with candy and prizes. Send your new recruit on a scavenger hunt, asking them to collect signatures of other employees.

    If you absolutely must show those boring training videos, at the very least serve popcorn and a soda.

    Or……make the videos fun. According to Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg, new Southwest Airlines’ employees get treated to a video taped rap song led by former CEO Herb Kelleher during their orientation.

    During the first week, check in periodically to make sure the new employee is comfortable performing their job duties. Listen to and address their concerns.

    Be Friendly and Patient. Use diplomacy when correcting errors. More importantly, notice the things they are doing well and praise them out loud.

    Ask your new recruits to evaluate the orientation process and strive to continually improve it.

    Co-worker Support

    Remember the Welcome Wagon. When a new neighbor moved into a community, a smiling face would appear at their door with a basket of goodies and a warm welcoming smile. When a new employee joins your company they become part of your community. Why not bring the Welcome Wagon concept back on the job? When people work together for a long time, there is a tendency to get close. This is a good thing, except that it makes it difficult for a new employee to feel part of the group. If employees are leaving your company within the first 90 days, exit interviews may reveal that they simply did not feel they fit in. Current employees can do a lot to change that perception and ensure the new “community member” feels immediately welcomed.

    Establish a red carpet committee. These are current employees who volunteer to be ambassadors for new employees. Hold a brainstorming session and come up with as many ways as you can to make the new person feel special during their first 90 days.

    Put together a “Welcome Wagon Basket.” Include the fun stuff – a list of nearby restaurants, fun toys for the office, snacks, humor, etc. Get creative. Have one of the Ambassadors deliver it.

    Assign an Ambassador to your new employee. Post a sign that states “Your Welcome Ambassador is…..” at their work station. The Ambassador should proactively check i

    How To Succeed At Anything
    "In order to succeed, your desire for success should be greater than your fear of failure." Bill CosbyThe word "failure" has so many negative connotations - and in fact, there are many negative things about failing to accomplish something that you set out to do.However, failure has an "up" side.Failure is a lesson to be learned, not an indication that you can't succeed. If you do some research on the most successful people in the world, you'll find that their careers are marked by numerous failures. The difference between them and most other people is that they did not let their failures deter them from working towards their grand visions.There is no such thing as a total failure. Whatever it is you're doing, if the overall effect is not what you wanted you can always find some part of the process that worked the way you anticipated. The trick is to analyze what did work well, what didn't work out that great, adjust your methods, and try again. It may take several tries to start to get the results you were looking fo
    rations using their suggestions.

    The Premiere

    Be ready for your new superstar’s arrival. Don’t leave them waiting out in the hallway alone for 15 minutes while you take care of other business.

    If you, as their supervisor, do find yourself involved in other things when they arrive, appoint an ambassador to welcome the new recruit with a smile and a cup of coffee.

    Why not literally lay the red carpet out? Go ahead, have some fun!

    Plan to spend the first part of the day with your new person. Go over the agenda you sent, make changes as needed – plan your day together.

    Make it clear this is a special day. Serve refreshments and add a welcome sign to the front door.

    Post the person’s photo in the employee break room. Having a book or board with other employees’ photos (or at least department heads) will enable him/her to get to know names without being put in the embarrassing situation of having to ask twice.

    Have your new team members work area prepared. Do they have all the office supplies they need? How about a list of contact phone numbers? Flowers or balloons on the desk or locker for the first day would be a welcome touch.

    Provide free lunch for a week.

    Offer a form that the new employee can voluntarily fill out, listing their hobbies and favorites. In other words, find out who the person is as a human being. Then be sure to introduce him/her to other co-workers with similar interests.

    Orientation

    Take a look at your orientation process. Are you guilty of showing boring training videos and calling that orientation? Strive to make your training process more effective. Use real people. Take your time. A good orientation can not be accomplished in 1 day.

    Make it fun. Turn your orientation process into a game show format with candy and prizes. Send your new recruit on a scavenger hunt, asking them to collect signatures of other employees.

    If you absolutely must show those boring training videos, at the very least serve popcorn and a soda.

    Or……make the videos fun. According to Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg, new Southwest Airlines’ employees get treated to a video taped rap song led by former CEO Herb Kelleher during their orientation.

    During the first week, check in periodically to make sure the new employee is comfortable performing their job duties. Listen to and address their concerns.

    Be Friendly and Patient. Use diplomacy when correcting errors. More importantly, notice the things they are doing well and praise them out loud.

    Ask your new recruits to evaluate the orientation process and strive to continually improve it.

    Co-worker Support

    Remember the Welcome Wagon. When a new neighbor moved into a community, a smiling face would appear at their door with a basket of goodies and a warm welcoming smile. When a new employee joins your company they become part of your community. Why not bring the Welcome Wagon concept back on the job? When people work together for a long time, there is a tendency to get close. This is a good thing, except that it makes it difficult for a new employee to feel part of the group. If employees are leaving your company within the first 90 days, exit interviews may reveal that they simply did not feel they fit in. Current employees can do a lot to change that perception and ensure the new “community member” feels immediately welcomed.

    Establish a red carpet committee. These are current employees who volunteer to be ambassadors for new employees. Hold a brainstorming session and come up with as many ways as you can to make the new person feel special during their first 90 days.

    Put together a “Welcome Wagon Basket.” Include the fun stuff – a list of nearby restaurants, fun toys for the office, snacks, humor, etc. Get creative. Have one of the Ambassadors deliver it.

    Assign an Ambassador to your new employee. Post a sign that states “Your Welcome Ambassador is…..” at their work station. The Ambassador should proactively check i

    Canadian Franchises
    The simple truth is that any business and any idea can be franchised. This is what Canadian Franchises believe in. The word Franchise in the directory in described as a special privilege granted. It was also described as the wave of the future by the futurist. In today’s environment, Franchising is simply a method of doing business through the marketing of a product or service. Franchising offers people the freedom to own, manage and direct their own business within an established framework created by the Franchiser who then grants the privilege to operate within the guidelines of the proven structure. Canadian franchisers have known it all. They are making big profits as franchisee.Richard Cunningham president of the Canadian Franchise Association recently stated franchising represents $100 billion in sales in Canada, employs more than 1 million Canadians directly and continued to grow at double digits during the last four years of the 1990’s. He stated, Canada is one of the franchise capitals of the world, led only by the U.S. In Canad
    human being. Then be sure to introduce him/her to other co-workers with similar interests.

    Orientation

    Take a look at your orientation process. Are you guilty of showing boring training videos and calling that orientation? Strive to make your training process more effective. Use real people. Take your time. A good orientation can not be accomplished in 1 day.

    Make it fun. Turn your orientation process into a game show format with candy and prizes. Send your new recruit on a scavenger hunt, asking them to collect signatures of other employees.

    If you absolutely must show those boring training videos, at the very least serve popcorn and a soda.

    Or……make the videos fun. According to Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg, new Southwest Airlines’ employees get treated to a video taped rap song led by former CEO Herb Kelleher during their orientation.

    During the first week, check in periodically to make sure the new employee is comfortable performing their job duties. Listen to and address their concerns.

    Be Friendly and Patient. Use diplomacy when correcting errors. More importantly, notice the things they are doing well and praise them out loud.

    Ask your new recruits to evaluate the orientation process and strive to continually improve it.

    Co-worker Support

    Remember the Welcome Wagon. When a new neighbor moved into a community, a smiling face would appear at their door with a basket of goodies and a warm welcoming smile. When a new employee joins your company they become part of your community. Why not bring the Welcome Wagon concept back on the job? When people work together for a long time, there is a tendency to get close. This is a good thing, except that it makes it difficult for a new employee to feel part of the group. If employees are leaving your company within the first 90 days, exit interviews may reveal that they simply did not feel they fit in. Current employees can do a lot to change that perception and ensure the new “community member” feels immediately welcomed.

    Establish a red carpet committee. These are current employees who volunteer to be ambassadors for new employees. Hold a brainstorming session and come up with as many ways as you can to make the new person feel special during their first 90 days.

    Put together a “Welcome Wagon Basket.” Include the fun stuff – a list of nearby restaurants, fun toys for the office, snacks, humor, etc. Get creative. Have one of the Ambassadors deliver it.

    Assign an Ambassador to your new employee. Post a sign that states “Your Welcome Ambassador is…..” at their work station. The Ambassador should proactively check i

    Print Advertising: Knowing What To Put In Your Ads
    So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad.The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad.Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action.The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart.Your goal should be to impart one SINGLE message. And that message should support your objective.Keep your
    worker Support

    Remember the Welcome Wagon. When a new neighbor moved into a community, a smiling face would appear at their door with a basket of goodies and a warm welcoming smile. When a new employee joins your company they become part of your community. Why not bring the Welcome Wagon concept back on the job? When people work together for a long time, there is a tendency to get close. This is a good thing, except that it makes it difficult for a new employee to feel part of the group. If employees are leaving your company within the first 90 days, exit interviews may reveal that they simply did not feel they fit in. Current employees can do a lot to change that perception and ensure the new “community member” feels immediately welcomed.

    Establish a red carpet committee. These are current employees who volunteer to be ambassadors for new employees. Hold a brainstorming session and come up with as many ways as you can to make the new person feel special during their first 90 days.

    Put together a “Welcome Wagon Basket.” Include the fun stuff – a list of nearby restaurants, fun toys for the office, snacks, humor, etc. Get creative. Have one of the Ambassadors deliver it.

    Assign an Ambassador to your new employee. Post a sign that states “Your Welcome Ambassador is…..” at their work station. The Ambassador should proactively check in with the employee for the first 30 days, invite him/her to lunch and introduce him/her to other co-workers and customers.

    Ambassadors should be upbeat and positive about themselves, the company and the job.

    Host a monthly potluck or breakfast to welcome new employees to the fold.

    Ask co-workers to make a positive memory for new employees. For instance, provide post it notes™ that co-workers can write welcoming phrases on and stick them all over the new person’s work station.

    Encourage every employee to develop their own personal Red Carpet Policy. Spend a staff meeting coming up with as many ideas as possible for welcoming new people.

    Evaluate your current employees on how well they welcome new employees.

    Once you’ve welcomed a new employee securely into the fold, invite that person to be part of the Red Carpet Committee and spread the enthusiasm.

    Finally, ask yourself, when the 90 days is up how do we keep that red carpet out. Do we continually reward and recognize employees? Do we strive to care about them as human beings and not just employees? Do we continually ask for feedback and try to improve? As co-workers, do we refrain from gossip and try to work out our differences in an amiable way?

    If you are hiring well, laying out the red carpet and keeping it out for the long haul, you may find that employee turnover lessens and superstar spirit just grows and grows. Never miss an opportunity to say – “Welcome. We’re glad you’re here.”

    © 2004 by Donna Cutting

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