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    Expand The Market For Your Product Or Service!
    What if the market for your product or service could be increased? The payment options you offer your clients may limit your market size. Opthalmologists found this the case with lasik eye surgery. Since this is a procedure not covered by most health care plans, the market for this procedure originally included only those who had several thousand dollars cash to pay for the procedure. Admittedly, this would limit the market size!  In order to expand their market, opthalmologists offered a payment plan to clients. They required a deposit up front which covered their hard costs and the remainder was paid automatically in installments from the patient's bank account. This turned into a win-win situation for the opthalmologists and the patients. More patients were able to afford the procedure by spreading the cost over time, while the opthalmologists minimized their risk by receiving a sizeable deposit upfront.  This same approach has long worked in buying an automobile. If we all had to pay cash for our cars, we might be driving slightly different models!  Would the market for a product or service in your business be enhanced if you were to offer additional methods of payment? If your payment options limit your market size, you may want to rethink your current payment options to increase your cash flow.
    to learn and develop -both personally and professionally"

    That means, you as Manager, have a responsibility to your staff to help them develop. That means, you have to give constructi

    Starting the Business - Losing $12,000 (ouch)
    I remember it like it was yesterday... selling my black 1997 (tricked out) Honda Civic, borrowing $7,500 from my parents, and basically selling everything I could get my hands on. It was the hot Summer of 2004 and my first business was in development.I was like a little baby with candy, so happy! I had around $12,000 to spend, money that I was fortunate enough to acquire from good ol' mom and pops and my one and only car I sold for $5,000 (damn, that car was hard to give up).I was passionate.... I was hungry.... I was determined... and I was STUPID! You see, at the time I didn't really know much about getting a website going in terms of developement, marketing, etc... I was just a kid with an idea and $12,000 in my Commerce Banking account. So what did I do, I basically went with any old development team from India and got ripped off big time. Looking back, I was overcharged, lied to about who was working on the site, and I kept being asked to pay extra money every month for jobs that were mysteriously "extended." The end result: I ended up paying these guys in India around $6,000 for an uncomplete-buggy-too-many-features site that did about 1,000 things but never worked properly.So what did I do... I being my determined self, I unloaded another $6,000 to another off-shore development firm to fix the site and get it u
    Providing feedback to staff is always tough, but if it's "constructive," you not only get the message across, but also build a more cohesive and capable team as a result.

    During a "Managing Performance" session recently we covered what it takes to give praise and also constructive feedback.

    Sometimes we feel uncomfortable when we have to pull employees up - but this need not be the case if we do it in the right manner.

    Hence this tip!

    Do you remember when your parents told you to eat your veg because they were good for you?

    Now that you're an adult, you know they were right!

    Well, just as they were right from the beginning, I'm asking you to trust me when I tell you this:

    "Constructive feedback is the only way to learn and develop -both personally and professionally"

    That means, you as Manager, have a responsibility to your staff to help them develop. That means, you have to give constructiv

    How You Can Find Freelance Writing Employment
    How can you find writing jobs? Do you have proven skills that can propel you in the right direction? If so, then why are you looking for fresh vacancies? The best tool to those who have employment histories is to look to the companies that you have already worked for. There, they can help provide you with more work, or point you in the right direction.There are many careers in which you need a good education to do well. This one is no different. Employment, freelance or with a company, is available to those who have a proven track record. For those that do not, though, they will have to prove themselves in other ways. It may be necessary to take on a proofreading career in order to get your foot in the freelance door. Or, you may find that editing is not helping you and therefore look for opportunities in other related fields. If you want to be a published author, you may have to start by doing copy for websites first. You must build your experience, then you will have the opportunities that you didn’t have before.Vacancies in this field are rarely easy to get. You may be able to write an article or two that gets published, but it is not easy to get regular writing employment. You will need to establish yourself first. With a solid education and a solid set of experienced references, you will find it easi
    aging Performance" session recently we covered what it takes to give praise and also constructive feedback.

    Sometimes we feel uncomfortable when we have to pull employees up - but this need not be the case if we do it in the right manner.

    Hence this tip!

    Do you remember when your parents told you to eat your veg because they were good for you?

    Now that you're an adult, you know they were right!

    Well, just as they were right from the beginning, I'm asking you to trust me when I tell you this:

    "Constructive feedback is the only way to learn and develop -both personally and professionally"

    That means, you as Manager, have a responsibility to your staff to help them develop. That means, you have to give constructi

    Exporting to Mexico
    What most people don't know is that exporting products is actually quite simple. And while you might already know the basics of selling your product in the USA, why not expand your horizons by exporting to Mexico? When you widen your customer base, you allow your profits to be larger and longer term. Remember, Mexico is the #1 trade partner with the US and the #1 importer of US products.It's interesting to note that not many people are exporting out of the country right now. Most of the American made products are staying right here in America. However, this is limiting the retailer market and limiting your ability to profit. When you make the decision to export, you are creating a unique quality to whatever business you are in – whether it's retail, service oriented, or wholesaling. By allowing yourself to have a wider range of opportunities, you will allow yourself a wider range of possibilities.The reason why exporting makes financial sense lies not only in the numbers of customers; it lies in the ability of this arrangement to avoid the ups and downs of the market. Because you won't be subject to just one set of seasonal market changes, you will be able to balance your sales throughout the calendar year, making it much easier to create stable profits. You won't need to worry about the down time after the h
    need not be the case if we do it in the right manner.

    Hence this tip!

    Do you remember when your parents told you to eat your veg because they were good for you?

    Now that you're an adult, you know they were right!

    Well, just as they were right from the beginning, I'm asking you to trust me when I tell you this:

    "Constructive feedback is the only way to learn and develop -both personally and professionally"

    That means, you as Manager, have a responsibility to your staff to help them develop. That means, you have to give constructi

    Internet Mystery Shopping – How Should You Choose a Mystery Shopping Agency?
    There are of course, many mystery shopping agencies that will sell you their bells and whistles approach, whereby ‘experienced’ researchers will descend on a business and collect information relating to products and services.If we consider the cost base on this factor alone, it doesn’t take a genius to work out that it is out of reach for most ‘new’ and ‘growing’ companies. However, without some kind of customer feedback mechanism profitable growth can be limited by bad service and poor customer perception.Today, so much money is spent on sales and marketing, but the importance of the customers’ perception can easily become forgotten. Bad customer perception is like having the taps open in a sink with no plug. Then there's the unrelenting 'sales push. 'Sales/telesales people targeted with more and more conversions, high advertising budgets with little evaluation of their effectiveness. All of these things cost businesses’ money.What if customer satisfaction could be measured almost immediately after the sale? Most businesses record lost sales, but they don’t have an effective way of measuring lost incremental sales.Spending money on a structured approach, with all the associated costs and resource doesn’t seem like a very ‘lean’ way of operating in this day and age. Customer feedback simply can’t be meas
    ou're an adult, you know they were right!

    Well, just as they were right from the beginning, I'm asking you to trust me when I tell you this:

    "Constructive feedback is the only way to learn and develop -both personally and professionally"

    That means, you as Manager, have a responsibility to your staff to help them develop. That means, you have to give constructi

    What Do Copywriters Do At Focus Groups? Part 1
    This question comes up a lot. "What do copywriters do at focus groups?" And the answer is actually pretty involved.But first, an advertising focus group primer.Focus groups are gatherings of 'very ordinary people' who are paid a small amount of money (usually $50 or so) for a few hours of their time to come to some very ordinary industrial park location in the middle of pretty much nowhere to share their feelings about advertising ideas BEFORE THEY ARE PRODUCED.This is to make sure no HUGE mistakes are made. This is to make sure people keep their jobs...by and large.Focus groups happen all over, but usually take place in certain places in the country that are considered good 'litmus tests' for the rest of the country. Meaning these are the people who are collectively supposed to give the 'popular opinion' as to whether the advertising ideas they will see are going to get them to buy the product or not.And if not, WHY?Big responsibility, no doubt.In the groups, a moderator will usually get the people talking about advertising in general. He or she (usually a she) is hired to get to the bottom of what people really think. And to do that, some pre-group banter happens. All the while, the moderator is very clear to point out that she is INDEPENDENT of anything and any brand. to learn and develop -both personally and professionally"

    That means, you as Manager, have a responsibility to your staff to help them develop. That means, you have to give constructive feedback.

    What is constructive feedback?

    First, I'll tell you what it's not.

    Constructive feedback is not criticism (which has a negative connotation because it is so often generalised and personal).

    Constructive feedback is a not personal (e.g. you are lazy), but a targeted response to an individual's action or behaviour (e.g. you did not accomplish the task you agreed to complete) that is intended to help them learn, and is delivered from a place of respect.

    Constructive feedback is not "closed" but rather invites the individual receiving the feedback to shed light, share their perspective, or provide their response. (e.g. Do you see it differently?)

    Constructive feedback does not blame, but presents a collab

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