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    Advertising Basics for Beginners
    So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:1. People don't like ads until they see something they want or need.2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.4. Every ad you place is an opp
    people's hearts behind. To get 'buy-in' you must address both the head and the heart.

    In our example, Carl's manager has not followed through on what the company espouses as acceptable behavior. What they have tolerated has grown. The organization talks about putting people first but their actions show they put business first. There are a few options. They can do a 360 and get feedback to support their contention; they can do a performance appraisal outlining the need for improvement, they can get Carl an executive coach to help him gain insight into how his behavior is inhibiting his advancement or he can be dismissed. If he is dismissed, you can be sure his successor will display different behavior not to mention anyone else who may be doubting the company's commitment to values.

    What do People-Centered Companies Do?

    According to Pfeffer and O'Reilly in Hidden Value, three common themes underlie the things that successful companies do to develop and tap the potential of their people:

    Managing Your Meeting Monsters: Identifying the Cast of Culprits That Threaten Productive Meetings
    In the Star Wars movie's famous bar scene you knew, by appearance, what zany character was sitting beside you. Each character had a distinctive look. Yet in today's meetings you may have no idea the constellation of characters that you’re meeting with. That’s because their normal outward appearances belie often-troublesome behavior. Use this article as your guide to the crazy cast of characters you’re likely to encounter in your meetings. Whether or not you’re armed with a light saber, you’ll nevertheless be equipped to do battle with these oft-destructive forces who subvert meetings with their bothersome behavior.The Monopolizer: This person thinks he or she is the only one with wisdom on subjects. The monopolizer believes everyone else is there to hear him or her speak, and so they do, incessantly. They don’t appreciate that meetings offer an opportunity to hear from many. They prattle on and on, arrogantly acting as thoug
    It is widely recognized that employees respond to people who value them and move away from those who decrease their self worth.

    "The scarcest resource in the world today is leadership talent capable of continually transforming organizations to win in tomorrow's world." Nel Tichy, The Leadership Engine

    Over the last few years I have heard many variations of the following lament:

    Carl can be an overbearing and obnoxious character. We've tried on numerous occasions to reign in his offensive behavior but it just seems to fall on deaf ears. Otherwise, I must say he gets results and has brought in a number of big clients. He has some good contacts but the problem is that he doesn't listen to his people. It is "my way or the highway" and we have lost a couple of good people because of his attitude. He is known for generally creating animosity from those who report to him. Should we continue to work with this guy or simply let him go?

    This recurring leadership issue has caused me to write this month about the importance of conducting yourself and your business with integrity. Since what we tolerate has the tendency to grow, leadership ultimately predicts whether values are lived or simply espoused.

    In the last few years most companies have recognized the importance of documenting their values. Some have gone to great lengths in detailing what would be ideal behavior but it is still the rare company who has leaders who actually walk the talk.

    The quality of interactions between a manager and his/her staff is what drives the quality of the products and services. The number one success factor for any manager is their "relationships with subordinates". Studies continue to show that the most important reason executives derail in their careers is their insensitivity and inability to understand the perspectives of others. As Stephen Covey would say, "Good managers seek to understand rather than focusing on being understood."

    Managers must recognize that their number one job function is to treat all employees with warmth, dignity and respect. As I have often said, "Everyone has the desire to be heard and have their opinions acknowledged. It is not necessary for leaders to agree or accommodate these positions, but rather it is essential to respectfully acknowledge and hear what is being said."

    Many organizations seem to forget the connection between customers, employees, and financial results. The best companies are able to get extraordinary results because they lead with people-centered values. Clear values come first. Building trust comes second. A big misconception is that you create core values -- actually you discover them. You do not deduce them by looking at the external environment. You understand core values by looking inside - by discovering what is important to the organization and its people.

    If a company has taken the time to outline its values, they probably consume five or six written pages. Take those pages and reduce them to four or five key elements that best define the culture you want to reinforce. Here are some ideas:

    • Mutual respect
    • Commitment
    • Cooperation
    • Listening
    • Promoting teamwork
    • Soliciting feedback

    It is not enough to articulate values and to put them into formal company literature. Every supervisor, manager, and senior executive should be able to rhyme them off. To work they need to be 'living values' that show up in the day to day operations. Their purpose is to act as a powerful social control system. They form the basis of organizational culture in which people share expectations which guide behaviors. Randomly testing your managers will give you a good indication of whether your company values are alive and well.

    Defining values, more often than not, becomes an intellectual exercise. However reasonable this may appear, it is likely only exciting for those engaged in the exercise. It does nothing for those who are in charge of managing people. All too often, the criteria has been made at the rational level and they have left people's hearts behind. To get 'buy-in' you must address both the head and the heart.

    In our example, Carl's manager has not followed through on what the company espouses as acceptable behavior. What they have tolerated has grown. The organization talks about putting people first but their actions show they put business first. There are a few options. They can do a 360 and get feedback to support their contention; they can do a performance appraisal outlining the need for improvement, they can get Carl an executive coach to help him gain insight into how his behavior is inhibiting his advancement or he can be dismissed. If he is dismissed, you can be sure his successor will display different behavior not to mention anyone else who may be doubting the company's commitment to values.

    What do People-Centered Companies Do?

    According to Pfeffer and O'Reilly in Hidden Value, three common themes underlie the things that successful companies do to develop and tap the potential of their people:

    <
    Effective Online Logo Designs
    For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you're starting up a small business. I run my own business and was looking for an online logo design service provider. I managed to get in touch with several people through a simple Internet search. The artistry and service levels vary greatly as did the fees, but that is to be expected.I actually decided to seek out free online logo designs to see what I could come up with. Yes, that's right to free. I actually found a great deal of services. Surprisingly, there were what if you services provided free online logo designs. I was actually quite surprised. One of the best I have found is cool text. This is an online logo design provider that can issue a simple yet elegant logo designs. The process is pretty cut and dry actually. The style, co
    of conducting yourself and your business with integrity. Since what we tolerate has the tendency to grow, leadership ultimately predicts whether values are lived or simply espoused.

    In the last few years most companies have recognized the importance of documenting their values. Some have gone to great lengths in detailing what would be ideal behavior but it is still the rare company who has leaders who actually walk the talk.

    The quality of interactions between a manager and his/her staff is what drives the quality of the products and services. The number one success factor for any manager is their "relationships with subordinates". Studies continue to show that the most important reason executives derail in their careers is their insensitivity and inability to understand the perspectives of others. As Stephen Covey would say, "Good managers seek to understand rather than focusing on being understood."

    Managers must recognize that their number one job function is to treat all employees with warmth, dignity and respect. As I have often said, "Everyone has the desire to be heard and have their opinions acknowledged. It is not necessary for leaders to agree or accommodate these positions, but rather it is essential to respectfully acknowledge and hear what is being said."

    Many organizations seem to forget the connection between customers, employees, and financial results. The best companies are able to get extraordinary results because they lead with people-centered values. Clear values come first. Building trust comes second. A big misconception is that you create core values -- actually you discover them. You do not deduce them by looking at the external environment. You understand core values by looking inside - by discovering what is important to the organization and its people.

    If a company has taken the time to outline its values, they probably consume five or six written pages. Take those pages and reduce them to four or five key elements that best define the culture you want to reinforce. Here are some ideas:

    • Mutual respect
    • Commitment
    • Cooperation
    • Listening
    • Promoting teamwork
    • Soliciting feedback

    It is not enough to articulate values and to put them into formal company literature. Every supervisor, manager, and senior executive should be able to rhyme them off. To work they need to be 'living values' that show up in the day to day operations. Their purpose is to act as a powerful social control system. They form the basis of organizational culture in which people share expectations which guide behaviors. Randomly testing your managers will give you a good indication of whether your company values are alive and well.

    Defining values, more often than not, becomes an intellectual exercise. However reasonable this may appear, it is likely only exciting for those engaged in the exercise. It does nothing for those who are in charge of managing people. All too often, the criteria has been made at the rational level and they have left people's hearts behind. To get 'buy-in' you must address both the head and the heart.

    In our example, Carl's manager has not followed through on what the company espouses as acceptable behavior. What they have tolerated has grown. The organization talks about putting people first but their actions show they put business first. There are a few options. They can do a 360 and get feedback to support their contention; they can do a performance appraisal outlining the need for improvement, they can get Carl an executive coach to help him gain insight into how his behavior is inhibiting his advancement or he can be dismissed. If he is dismissed, you can be sure his successor will display different behavior not to mention anyone else who may be doubting the company's commitment to values.

    What do People-Centered Companies Do?

    According to Pfeffer and O'Reilly in Hidden Value, three common themes underlie the things that successful companies do to develop and tap the potential of their people:

    What's Black and Yellow and Read All Over?
    It could be a month old banana with an interesting label, but it’s not. It happens to be the Yellow Pages and it’s actually been around well over 100 years since it started out as a pamphlet of local business listings in Wyoming. If you’re typical, you use them to find something at least once a week, according to national statistics. If not, you still know where to find them in your home or office, when the need does arise. So, what’s the big deal about the Yellow Pages, anyway?Well, if you are in business and have, or are considering, an ad, what do you really know about this unusual media? Let’s look at that last statement. Most media are creative and use a variety of tactics to entice you to buy, from discounts, special services and characters or spokes-people. They peer at you from T.V. commercials, magazines, radios, billboards, direct mailers, or newspapers. But the Yellow Pages acts more like a reference guide, ready and wai
    nity and respect. As I have often said, "Everyone has the desire to be heard and have their opinions acknowledged. It is not necessary for leaders to agree or accommodate these positions, but rather it is essential to respectfully acknowledge and hear what is being said."

    Many organizations seem to forget the connection between customers, employees, and financial results. The best companies are able to get extraordinary results because they lead with people-centered values. Clear values come first. Building trust comes second. A big misconception is that you create core values -- actually you discover them. You do not deduce them by looking at the external environment. You understand core values by looking inside - by discovering what is important to the organization and its people.

    If a company has taken the time to outline its values, they probably consume five or six written pages. Take those pages and reduce them to four or five key elements that best define the culture you want to reinforce. Here are some ideas:

    • Mutual respect
    • Commitment
    • Cooperation
    • Listening
    • Promoting teamwork
    • Soliciting feedback

    It is not enough to articulate values and to put them into formal company literature. Every supervisor, manager, and senior executive should be able to rhyme them off. To work they need to be 'living values' that show up in the day to day operations. Their purpose is to act as a powerful social control system. They form the basis of organizational culture in which people share expectations which guide behaviors. Randomly testing your managers will give you a good indication of whether your company values are alive and well.

    Defining values, more often than not, becomes an intellectual exercise. However reasonable this may appear, it is likely only exciting for those engaged in the exercise. It does nothing for those who are in charge of managing people. All too often, the criteria has been made at the rational level and they have left people's hearts behind. To get 'buy-in' you must address both the head and the heart.

    In our example, Carl's manager has not followed through on what the company espouses as acceptable behavior. What they have tolerated has grown. The organization talks about putting people first but their actions show they put business first. There are a few options. They can do a 360 and get feedback to support their contention; they can do a performance appraisal outlining the need for improvement, they can get Carl an executive coach to help him gain insight into how his behavior is inhibiting his advancement or he can be dismissed. If he is dismissed, you can be sure his successor will display different behavior not to mention anyone else who may be doubting the company's commitment to values.

    What do People-Centered Companies Do?

    According to Pfeffer and O'Reilly in Hidden Value, three common themes underlie the things that successful companies do to develop and tap the potential of their people:

    Your Job Search Is A Marketing Campaign (Part 2)
    Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job.All you have to do is look at the advertisements you see with an eye toward borrowing their best ideas for your job search.Here are three ways to do that, and get hired faster by emulating successful marketing.1) Define Your Target MarketSmart marketers don't try to sell to everyone. Instead, they clearly define their ideal prospects in terms of age, income, hobbies, etc. Then, they create advertisements that appeal to them directly.Example: McDonald's wants to be the #1 choice for children, so they target them by advertising Happy Meals with toys based on popular movies. Result? Kid sees toy on
    ideas:

    • Mutual respect
    • Commitment
    • Cooperation
    • Listening
    • Promoting teamwork
    • Soliciting feedback

    It is not enough to articulate values and to put them into formal company literature. Every supervisor, manager, and senior executive should be able to rhyme them off. To work they need to be 'living values' that show up in the day to day operations. Their purpose is to act as a powerful social control system. They form the basis of organizational culture in which people share expectations which guide behaviors. Randomly testing your managers will give you a good indication of whether your company values are alive and well.

    Defining values, more often than not, becomes an intellectual exercise. However reasonable this may appear, it is likely only exciting for those engaged in the exercise. It does nothing for those who are in charge of managing people. All too often, the criteria has been made at the rational level and they have left people's hearts behind. To get 'buy-in' you must address both the head and the heart.

    In our example, Carl's manager has not followed through on what the company espouses as acceptable behavior. What they have tolerated has grown. The organization talks about putting people first but their actions show they put business first. There are a few options. They can do a 360 and get feedback to support their contention; they can do a performance appraisal outlining the need for improvement, they can get Carl an executive coach to help him gain insight into how his behavior is inhibiting his advancement or he can be dismissed. If he is dismissed, you can be sure his successor will display different behavior not to mention anyone else who may be doubting the company's commitment to values.

    What do People-Centered Companies Do?

    According to Pfeffer and O'Reilly in Hidden Value, three common themes underlie the things that successful companies do to develop and tap the potential of their people:

    Career Coach: 5 Things That Must Hold True When Shopping For Your Career Coach
    Career coaches, like other professionals, should be judged on their merits and reputation. While anyone can hang a shingle on the door and advertise that they are a career coach, it is practical results that you want. And any reputable career coach should be able to show you a track record of successful job placements for satisfied clients.1. Check credentials. It is important that they are certified from an accredited organization and have the experience to not only help with interviewing or negotiating, but can rewrite and improve your r?sum? as well.2. Ask for references. Don't be timid about interviewing your career coach and asking for references. If the career coach is good, they will also look forward to touting their successes and achievements and putting you in touch with other clients who can brag about how great they are. When a career coach begins to fidget and change the subject when you ask about their result
    people's hearts behind. To get 'buy-in' you must address both the head and the heart.

    In our example, Carl's manager has not followed through on what the company espouses as acceptable behavior. What they have tolerated has grown. The organization talks about putting people first but their actions show they put business first. There are a few options. They can do a 360 and get feedback to support their contention; they can do a performance appraisal outlining the need for improvement, they can get Carl an executive coach to help him gain insight into how his behavior is inhibiting his advancement or he can be dismissed. If he is dismissed, you can be sure his successor will display different behavior not to mention anyone else who may be doubting the company's commitment to values.

    What do People-Centered Companies Do?

    According to Pfeffer and O'Reilly in Hidden Value, three common themes underlie the things that successful companies do to develop and tap the potential of their people:

    • The company has a clear, well-articulated set of values that are the foundation for management practices that provide for the company's competitive success.
    • The company has a remarkable degree of alignment and consistency in the people-centered practices that express its core values. They hire, fire, and promote based of these values.

    Senior managers in these companies (not just the founders or the CEO) are leaders whose primary role is to ensure that the values are maintained and constantly made real to all of the people who work in the organization.

    The most visible characteristics that differentiates the successful companies are their values and the fact that the values come first.

    Why are values so important?

    Because money by itself isn't sufficient for motivating long-term high performance. Most of us need to believe that what we are doing makes a difference to others and that our contribution is important. We also want to feel that we are valued as people, not simply as economic agents. We want to be respected for who we are, not simply for what we do.

    As we continue into this New Year with new uncertainties, companies will be confronted with an increasingly mobile society and cynicism about corporate life. Companies more than ever need to have a clear understanding of their people and their values in order to make work meaningful and thereby attract, motivate and retain outstanding people.

    For those wanting to improve their management and leadership skills, here is a suggestion from Stuart Levine, taken from The Six Fundamentals of Success.

    After any major league game, coaches review the day's videotapes relentlessly. They watch it over and over to see what worked and what didn't. Managers can use this technique as well. At the end of the day, perhaps on your way home, spend a few minutes going over in your mind what work and what didn't. Think about the conversations you had, the actions you took and how you handled challenging situations. Reflect on what it is that you learned about yourself and others. Commit to improving. Congratulate yourself and what you did well. Do it every day until it becomes a habit.

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