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    Three Keys to Crafting Successful Print Ads
    Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like:* A catchy headline that encourages them read more.* Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you create the ad, create words AND the visual at the same time. Words and visuals should work together.* Designed in an interesting, intriguing, attention-getting manner. Eyes like that. Remember, graphic designers are your friends. If you don't have training in graphic design, I strongly urge you to hire a graphic designer to create your ad. The results will be well worth it.* White space (blank space in the ad). Eyes like white space. Eyes don't like print ads stuffed with words and/or art. Those ads look way too difficult to read and comprehend. So eyes will skip over those ads and find other open, clean ads to look at. (And if they do, you might as well have never bought the a
    o you that are not generally gathered. You'll get far greater benefit by mentioning your specific metrics up-front.

    (At Each Plant Being Assessed)
    2. Speak with a senior management team member regarding the assessment process by phone and arrange for a "process expert(s)" to guide them throughout your company during the visit. It is wise for you

    Can PO Funding Take Your Business To The Next Level?
    If you ask the owner of a successful re-seller or importer company to identify their biggest challenge, their common answer will be: lack of working capital. Working capital is the lifeblood of all resellers and importers, enabling them to pay suppliers and allowing them to grow their businesses. Many times, their ability to grow is directly linked to their access to working capital.So, where do re-sellers that wish to take their businesses to the next level go to get working capital? The bank? Unlikely, as banks are tough sources of business financing. To qualify for a business loan you'll usually need to provide reports showing three years worth of profitable operations - and - the owner will need to have a spotless credit record. Oh, and if you are a startup, don't bother. Few banks will provide working capital to startups.Are there any alternate options? Fortunately, the answer is yes. Purchase order financing (commonly known as po funding) is a great source of financing for startups and growing companies that have exhausted their bank financing options. However, you won't find PO Funding at your local bank, you'll
    First off, even a Lean Assessment should be a Value-Adding experience for your company. It's not enough for a couple of consultants to drop-in, take a look around, and then send you a report that tells you what they observed and what to do.

    Most of the time you'll pay for a Lean Assessment, (though probably at a reduced rate,) so you should still expect some tangible return on your investment beyond a report. Your assessors will be looking for waste. When and where they find waste, in its many forms, and how to eliminate it should be an expected deliverable.

    The following is a very brief overview of some things you should look for when hiring a consultant to assess the opportunities for Lean at your company. This also applies to the progress you have made so far if assessing for benchmarking purposes.

    This is NOT an exhaustive list by any means, but it is a good start.

    Although a good assessor should make the process flex to the specifics of each company, I have outlined some of the common items you should expect during and after a typical 1 - 5 day assessment.

    The Lean Assessor Should Do the Following (at minimum):

    1. Meet with you by phone or in person to discuss some of the specific information you wish to collect during the assessment process. Although the consultant will have his or her own approach and measurement systems, there may be data important to you that are not generally gathered. You'll get far greater benefit by mentioning your specific metrics up-front.

    (At Each Plant Being Assessed)
    2. Speak with a senior management team member regarding the assessment process by phone and arrange for a "process expert(s)" to guide them throughout your company during the visit. It is wise for you

    How to Answer Difficult Questions in Job Interview? Use the Seek-And-Reply Technique
    No matter how well you have prepared for your interview, chances are you would be confronted with questions you don't know how to answer. In this case, don't get nervous. You have to accept that you are not invincible. And sometimes it might just be a trick your interviewers use to test how you respond to difficult and tough questions on the spot. They want to observe your behaviour under embarrassing and difficult situations.Use the Seek-And-Reply technique. It allows you to Understand more clearly the interviewers' question. Gain rapport with your interviewers and engage them in your presentation Take control of your answer presentation to achieve your desired performance How to use the Seek-And-Reply technique?Whenever you encounter a question that you don't know how to answer, follow the procedures:Think of the best PRELIMINARY answer to the questionBreak down your PRELIMINARY answer into 2 to 3 points.Begin your answer by using diplomatic language like a politician. For example, "I DO NOT HAVE THE COMPLETE PICTURE BUT I DO THINK.....", "AS FAR AS I CAN FIG
    ect some tangible return on your investment beyond a report. Your assessors will be looking for waste. When and where they find waste, in its many forms, and how to eliminate it should be an expected deliverable.

    The following is a very brief overview of some things you should look for when hiring a consultant to assess the opportunities for Lean at your company. This also applies to the progress you have made so far if assessing for benchmarking purposes.

    This is NOT an exhaustive list by any means, but it is a good start.

    Although a good assessor should make the process flex to the specifics of each company, I have outlined some of the common items you should expect during and after a typical 1 - 5 day assessment.

    The Lean Assessor Should Do the Following (at minimum):

    1. Meet with you by phone or in person to discuss some of the specific information you wish to collect during the assessment process. Although the consultant will have his or her own approach and measurement systems, there may be data important to you that are not generally gathered. You'll get far greater benefit by mentioning your specific metrics up-front.

    (At Each Plant Being Assessed)
    2. Speak with a senior management team member regarding the assessment process by phone and arrange for a "process expert(s)" to guide them throughout your company during the visit. It is wise for you

    Making the Switch to a Pharmaceutical Sales Career
    The pharmaceutical industry is one of the most lucrative business sectors as evidenced by its $550 billion global industry revenue in 2004. As such, many careers have been developed to cater to the varying needs of the industry. One good example of such a career option is pharmaceutical sales, which is believed to be one of the most sought-after careers in the job market today.The reason behind this trend is that pharmaceutical sales offers extraordinary salary potential, which may go as high as six-figures annually. Other amazing perks are special bonuses, a company car, trainings in exotic locations, flexible work hours, as well as unlimited opportunities for career growth.Needless to say, many people who already have a career in sales are slowly but surely transitioning into pharmaceutical sales. If you're one of those people who are ready to take your sales career to the next level, there are a variety ways to do just that.For starters, educating yourself about the pharmaceutical industry is an important first step. Learn about various pharmaceutical companies, especially the biggest and most successful ones
    your company. This also applies to the progress you have made so far if assessing for benchmarking purposes.

    This is NOT an exhaustive list by any means, but it is a good start.

    Although a good assessor should make the process flex to the specifics of each company, I have outlined some of the common items you should expect during and after a typical 1 - 5 day assessment.

    The Lean Assessor Should Do the Following (at minimum):

    1. Meet with you by phone or in person to discuss some of the specific information you wish to collect during the assessment process. Although the consultant will have his or her own approach and measurement systems, there may be data important to you that are not generally gathered. You'll get far greater benefit by mentioning your specific metrics up-front.

    (At Each Plant Being Assessed)
    2. Speak with a senior management team member regarding the assessment process by phone and arrange for a "process expert(s)" to guide them throughout your company during the visit. It is wise for you

    What's in a Face?
    I once had a colleague that would roll his eyes at almost every idea that wasn’t his own. Additional facial expressions that complemented the eye-rolling were typically easy to spot as well: puffed cheeks then a release of air, sighs, furrowed brows, and other assorted expressions that gave everyone around the distinct impression that this individual thought he was way too smart to have to sit in meetings with the rest of us. One time someone called him out on it. The most interesting part of all of this was that he really didn’t have a clue that he was an eye-roller. He truly was not aware of the expressions he was making and even more importantly how they were negatively impacting the rest of the team.I’ve found two factors that can lead to problems with facial expressions. The first is the person being completely unaware of the face they are donning. Individuals who are not conscious of the picture they’ve painted on their face for others to see are usually also not fully aware of the impact they have on their group. The second factor that can lead to problems is in misreading the facial expressions in front of us.
    ical 1 - 5 day assessment.

    The Lean Assessor Should Do the Following (at minimum):

    1. Meet with you by phone or in person to discuss some of the specific information you wish to collect during the assessment process. Although the consultant will have his or her own approach and measurement systems, there may be data important to you that are not generally gathered. You'll get far greater benefit by mentioning your specific metrics up-front.

    (At Each Plant Being Assessed)
    2. Speak with a senior management team member regarding the assessment process by phone and arrange for a "process expert(s)" to guide them throughout your company during the visit. It is wise for you

    Reducing the Cost of Your Yellow Pages
    If you are a typical YP advertiser, you read this headline and now this article, hoping to find a way to lower your YP investment. After all, who likes writing that huge check to the publisher every month, not even knowing if the ad is worth it or not? I’m on your side. I’ve even been in your shoes. I ran a YP ad for five years. But now I’m coming from a different direction. And, yes, I feel your pain and I’m here to help. But I’m not a cutter that slashes your ad size and takes a percentage of the savings, nor am I a middle-man with the power to negotiate a lower price with the local directory publisher. So who am I?To begin with, I’ve been designing effective Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most cost-effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headl
    o you that are not generally gathered. You'll get far greater benefit by mentioning your specific metrics up-front.

    (At Each Plant Being Assessed)
    2. Speak with a senior management team member regarding the assessment process by phone and arrange for a "process expert(s)" to guide them throughout your company during the visit. It is wise for you to mention the visit to the management team, express your support for the process, and ask that they be as helpful as possible.

    3.Once on site they should hold a brief introductory meeting with at least one member of the senior management team to discuss the process, resources needed, and assure them that they will do all in their power to be helpful etc. This is also a great time for your consultant to ask senior managers where they believe the greatest needs for improvement are. Most seasoned managers probably already know where most of the opportunities lie and can be very helpful to the consultant and get him to better understand their concerns. This is true even if opportunities that are more significant are found elsewhere during the assessment process.

    *Side Note: Consultants aren't trying to trick you into giving them information that they should be able to find on their own. They value your experience and insider expertise and use it to ensure maximum value is added to the process. Forget the cliches about consultants; few would be in business today if they were true.

    4. Walk the process. Most consultants like to start with what is generally "the beginning" of the process (as far as the plant is concerned,) which is Sales/Order Taking. A brief overview of how that process is conducted will naturally lead them to Planning, Engineering, Scheduling, etc. In each

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