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  • Other Added - Email Fundraising Serves Four Strategic Functions in Direct Mail Program

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    thin minutes, a feat impossible using a letter, envelope and postage stamp.

    Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your members. With email, you help your members simply and easily advocate for your cause. The mo

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    Email is cheaper than direct mail but that’s not why you should embrace it.

    Your non-profit organization should be communicating with donors and members by email for four strategic reasons.

    1. Involve

    Email, by its very nature, is interactive. Your readers expect to see links in your email messages, links that they can click. Your readers expect to be able to hit Reply and answer a question you’ve posed, or share their opinion. Email is attractive to donors and members, and your organization, because it helps them get involved.

    By using “Forward-this-to-a-Friend” buttons in your emails, and message boards and forums on your website, your email messages help your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningful way with your organization, email is a cost-effective way to make them more active, with their happy cooperation.

    2. Advocate

    Email is powerful because of its immediacy. The letter you draft and send at 10:09 am arrives in your donor’s email inbox within minutes, a feat impossible using a letter, envelope and postage stamp.

    Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your members. With email, you help your members simply and easily advocate for your cause. The mo

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    ct to see links in your email messages, links that they can click. Your readers expect to be able to hit Reply and answer a question you’ve posed, or share their opinion. Email is attractive to donors and members, and your organization, because it helps them get involved.

    By using “Forward-this-to-a-Friend” buttons in your emails, and message boards and forums on your website, your email messages help your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningful way with your organization, email is a cost-effective way to make them more active, with their happy cooperation.

    2. Advocate

    Email is powerful because of its immediacy. The letter you draft and send at 10:09 am arrives in your donor’s email inbox within minutes, a feat impossible using a letter, envelope and postage stamp.

    Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your members. With email, you help your members simply and easily advocate for your cause. The mo

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    ing “Forward-this-to-a-Friend” buttons in your emails, and message boards and forums on your website, your email messages help your constituents share information with friends and colleagues, and discuss relevant topics. If your donor file has plenty of donors who are not engaged in any meaningful way with your organization, email is a cost-effective way to make them more active, with their happy cooperation.

    2. Advocate

    Email is powerful because of its immediacy. The letter you draft and send at 10:09 am arrives in your donor’s email inbox within minutes, a feat impossible using a letter, envelope and postage stamp.

    Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your members. With email, you help your members simply and easily advocate for your cause. The mo

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    any meaningful way with your organization, email is a cost-effective way to make them more active, with their happy cooperation.

    2. Advocate

    Email is powerful because of its immediacy. The letter you draft and send at 10:09 am arrives in your donor’s email inbox within minutes, a feat impossible using a letter, envelope and postage stamp.

    Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your members. With email, you help your members simply and easily advocate for your cause. The mo

    Turn Your Competitors into Collaborators
    Do you get discouraged or stuck in building your business because you think there's too many others to compete against in your niche? A lot of solo business owners feel this way, especially when they are first starting out. I don't want you to give up before you really get started, so I'd like you to consider thinking about your competition in a different way.1. There's an abundance of clients and customers for everyone.2. Your competitors are potential collaborators an
    thin minutes, a feat impossible using a letter, envelope and postage stamp.

    Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your members. With email, you help your members simply and easily advocate for your cause. The more sophisticated email systems on the market let you customize each email message so that it contains the name and contact details for each member’s local, provincial/state and federal elected officials. The easier you make it for your members to act as advocates, the higher your response rates will be to petitions and other “take action” messages you mail to further your cause.

    3. Fundraise

    The key to raising money online is not your website but your email. Email is how you build relationships with your members and donors. Email is how you invite them (and inspire them) to donate. Your website is simply where your donor makes the donation. Some donors, of course, will chance upon your website and give a gift while they are there, but these kinds of donors are in the minority.

    One exception is emergency appeals, where organizations like The Red Cross, Doctors Without Borders and Habitat for Humanity raise a great deal of money online from strangers. But the secret to securing second and subsequent gifts from online donors is your emails, not your website. Your website informs and educates, cert

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