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  • Other Added - Why New Non-profits Shouldn't Use Direct Mail Fundraising Donation Request Letters to Raise Funds

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    se money. You are new. People don’t know you. You have no track record. Plus, direct mail donor acquisition mailings almost always lose money. They gain new d
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    Be warned. If you’re starting a non-profit and don’t have $100,000 in the bank, don’t use direct mail. You literally cannot afford to use direct mail to raise funds right now.

    Launching a new non-profit is like launching a new business. You need to spend money to make money. You cannot start a non-profit with no money any more than you can start a business with no money. You need to raise start-up capital somehow, but that somehow shouldn't be direct mail fundraising letters. Here’s why.

    Direct mail fundraising loses money initially
    You should expect your first direct mail appeal to lose money. You are new. People don’t know you. You have no track record. Plus, direct mail donor acquisition mailings almost always lose money. They gain new do

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    funds right now.

    Launching a new non-profit is like launching a new business. You need to spend money to make money. You cannot start a non-profit with no money any more than you can start a business with no money. You need to raise start-up capital somehow, but that somehow shouldn't be direct mail fundraising letters. Here’s why.

    Direct mail fundraising loses money initially
    You should expect your first direct mail appeal to lose money. You are new. People don’t know you. You have no track record. Plus, direct mail donor acquisition mailings almost always lose money. They gain new d

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    t with no money any more than you can start a business with no money. You need to raise start-up capital somehow, but that somehow shouldn't be direct mail fundraising letters. Here’s why.

    Direct mail fundraising loses money initially
    You should expect your first direct mail appeal to lose money. You are new. People don’t know you. You have no track record. Plus, direct mail donor acquisition mailings almost always lose money. They gain new d

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    ndraising letters. Here’s why.

    Direct mail fundraising loses money initially
    You should expect your first direct mail appeal to lose money. You are new. People don’t know you. You have no track record. Plus, direct mail donor acquisition mailings almost always lose money. They gain new d

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    se money. You are new. People don’t know you. You have no track record. Plus, direct mail donor acquisition mailings almost always lose money. They gain new donors, yes, but usually at a cost of spending $1.25 to raise $1.

    I’ll say it again: “Donor acquisition mailings lose money.” This is the main reason that direct mail is ineffective at raising start-up capital from strangers for new ventures. The business case is actually the other way around. You need start-up capital to launch a direct mail program.

    Direct mail fundraising requires a popular cause
    Direct mail is an effective way to raise funds when you have a cause that has broad appeal, either locally or nationally, such as heart disease, sick children or abandoned pets. If you're star

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