Tags |
|
|
Links |
|
|
Other Added - Measure Your Success with Direct Mail Fundraising Letters with Just Four Numbers
The PrincipleI remember reading about the Rhino Principle in Forbes Magazine a few months ago. The basic theme behind it is doing what the rhino does best: Charge! The rhino as an animal has survived for so many years because of its undying single-
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
These numb
Sure, these motivational CDs will give you a quick adrenaline rush to get out there and get those prospects! After all, how can it get more motivational than listening another testimonial rags to riches story?The stories are motivational alright a
I was confused by all the formulas and ratios, and was never sure which numbers were more important than the others. Cost Per Piece, Cost to Raise a Dollar, Return On Investment, Average Gift, all of these and at least six other metrics kept me in a state of anxious ignorance. I was never sure where I needed to start my calculations.
Now I know, and I thought I’d pass on to you what I discovered in what I suppose I could call an epiphany.
I discovered that, to track the effectiveness of any direct mail campaign, all you need to start with are four numbers. Once you know what these four numbers are, you can perform every calculation you need to measure your costs, revenue and return.
These four numbers are the only ones you need to measure on every campaign. They’re the only four numbers you need to obtain when comparing recent campaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
These numbe
Would you like to increase your chances of business success by 350%? The good news is that you can! Before you start working harder or learning the latest business theories so you can work smarter, try something different. You can increase y
Now I know, and I thought I’d pass on to you what I discovered in what I suppose I could call an epiphany.
I discovered that, to track the effectiveness of any direct mail campaign, all you need to start with are four numbers. Once you know what these four numbers are, you can perform every calculation you need to measure your costs, revenue and return.
These four numbers are the only ones you need to measure on every campaign. They’re the only four numbers you need to obtain when comparing recent campaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
These numb
In the business world the method that a particular company uses to get its products from the factory to the consumer varies. These methods are very sophisticated and often define the profitability, quality and ultimately the success or failure of a parti
I discovered that, to track the effectiveness of any direct mail campaign, all you need to start with are four numbers. Once you know what these four numbers are, you can perform every calculation you need to measure your costs, revenue and return.
These four numbers are the only ones you need to measure on every campaign. They’re the only four numbers you need to obtain when comparing recent campaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
These numb
ADVERTISING fulfills a need that can be traced back for as long as men have bought and sold. It is an art that has developed over the years. Most people think that advertising does not really affect their decisions. They think they ignore it and make up t
These four numbers are the only ones you need to measure on every campaign. They’re the only four numbers you need to obtain when comparing recent campaigns with those from long ago.
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
These numb
It is a big step from being employed to working for yourself, so plan as far ahead as possible and think about the effects on all areas of your life to prepare yourself, before you leave your job.With corporate cutbacks, many face being laid off th
The numbers are simply these:
1. Number of letters you mail.
2. Number of gifts you receive.
3. Amount of money you spend to mail the letters.
4. Amount of money you receive as gifts.
These numbers are known in the trade by various terms. I refer to them as:
1. Pieces Mailed
2. Total Gifts
3. Total Cost
4. Gross Income
I recall these four numbers by remembering that two deal with mail and two deal with money. The first two numbers deal with what you mail and with what comes back in the mail. And the second two numbers deal with what you spend and with what you earn.
Only when you know these four simple numbers can you run the calculations you need to make sense of your direct mail fundraising results. Need to know your cost to raise a dollar? Divide your mailing cost (number 3 above) by your income (number 4 above). Need to know your average gift? Divide your income (number 4 above) by the number of gifts received (number 2 above).
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/19580/otheradded-Measure-Your-Success-with-Direct-Mail-Fundraising-Letters-with-Just-Four-Numbers.html">Measure Your Success with Direct Mail Fundraising Letters with Just Four Numbers</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/19580/otheradded-Measure-Your-Success-with-Direct-Mail-Fundraising-Letters-with-Just-Four-Numbers.html]Measure Your Success with Direct Mail Fundraising Letters with Just Four Numbers[/url]
Related Articles:
Solopreneur or Small Business Owner? Understand This: You Have No Competition!
Printing and Promotional Products - How Life Has Changed In Canada and The United States!
Entrepreneurs Don't Have Average Credit Scores
Bookmark it:
|