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Other Added - Businesses Become More Socially Concious
It’s just as easy to succeed as to fail in direct mail, so here are a few simple guidelines of what not to do. You’ll probably still find lots of other mistakes to make on your own — but at least you won’t have to make these:1. Not knowing your audience - every ad should be to a specific targeted group that you research until you know it intimately. Aim for your readers' personal hot spots, in a writing style and level they're comfortable with. Learn how they feel and act, and what they like and dislike. Then, craft your style and content specifically to your readership.2. Mailing to the wrong list - this is probably the most common, and most fatal, error made in mailings. Spend as much time on research
Most agencies will probably agree that they have a moral obligation to serve as a contributing member of their community. What many are not sure of, however, is exactly how it is done.
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Chicago – the city that has it all - from a diverse population, world-class educational institutions, and sensational restaurants to a breathtaking skyline and countless museums. Dubbed the ‘Windy City’ in 1893 by Charles Dana, the editor of the New York Sun – not for its weather but for its long-winded politicians, Chicago has grown from a village of just 350 to a bustling city of almost three million.Transportation Airports Serving Chicago There are two airports that service the Chicago area – O’Hare International and Midway. O’Hare (ORD) is the larger of the two airports, servicing over 70 million travelers per year. Located 20 miles from downtown, there are many transportation optio
The goal is to leverage your company’s unique capabilities in supporting social causes and improve your competitive context at the same time. The job of today’s leaders is to stop being defensive and start thinking systematically about corporate responsibility.”
Michael Porter, Professor, Harvard Business School, at the April 2005 Business and Society Conference on Corporate Citizenship, sponsored by the University of Toronto’s Rotman School of Management
Most agencies will probably agree that they have a moral obligation to serve as a contributing member of their community. What many are not sure of, however, is exactly how it is done.
I
Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error will be corrected quickly and she'll go on her way.Instead, your customer service rep recites a convoluted procedure she'll need to go through to rectify the issue, much to the customer's astonishment. The representative explains by saying, "I'm sorry, but that's our policy and we have to follow it."That procedure might be driven by an arcane control issue in your company -- or perhaps by a legitimate busi
The goal is to leverage your company’s unique capabilities in supporting social causes and improve your competitive context at the same time. The job of today’s leaders is to stop being defensive and start thinking systematically about corporate responsibility.”
Michael Porter, Professor, Harvard Business School, at the April 2005 Business and Society Conference on Corporate Citizenship, sponsored by the University of Toronto’s Rotman School of Management
Most agencies will probably agree that they have a moral obligation to serve as a contributing member of their community. What many are not sure of, however, is exactly how it is done.
I
If you suffer from a long-term mental illness, like bipolar disorder, it's possible that your level of confidence in your ability to successfully start and manage a business of your own has eroded with time. Your efforts in the past may have left you feeling like a square peg trying to fit into a round hole - both in your business pursuits, and in the path of traditional employment.If not approached correctly, starting a business can be dangerous for a person with bipolar disorder, adding fuel to the fires of both mania and depression. People with bipolar disorder can be subject to manic delusions of grandeur, pursuing unrealistic business ideas, along with having grandiose and unrealistic expectations of th
The goal is to leverage your company’s unique capabilities in supporting social causes and improve your competitive context at the same time. The job of today’s leaders is to stop being defensive and start thinking systematically about corporate responsibility.”
Michael Porter, Professor, Harvard Business School, at the April 2005 Business and Society Conference on Corporate Citizenship, sponsored by the University of Toronto’s Rotman School of Management
Most agencies will probably agree that they have a moral obligation to serve as a contributing member of their community. What many are not sure of, however, is exactly how it is done.
I
There are peculiar natural qualities needed to make a good salesperson, and if you do not have these, you’d better turn your attention to some other career, for you cannot succeed here. Yet two men who are equally good salesmen, may be almost totally unlike. Almost. They must be good judges of human nature. How shall you become a good judge of human nature? You might as well ask me why the violets are blue; I cannot tell you.You need to know human nature because you must please the person with whom you are talking; must make a pleasant impression on him. We do not trade with a disagreeable person unless we are obliged to; we often buy articles we did not expect to purchase just because the man who waited on
Michael Porter, Professor, Harvard Business School, at the April 2005 Business and Society Conference on Corporate Citizenship, sponsored by the University of Toronto’s Rotman School of Management
Most agencies will probably agree that they have a moral obligation to serve as a contributing member of their community. What many are not sure of, however, is exactly how it is done.
I
At the beginning of the year good intentions run rampant. We are all setting objectives, putting together resolutions, creating goals, and determining that we are, for sure, going to do something better or bigger this year. Well, how’s it going? Have you taken stock of where you are at against those goals?I’ve noticed a trend when it comes to goal setting. This is what it looks like:*Beginning of the year starts out strong. Goals are set and pacts are made to reach those goals.*Over the course of the next month or two the business shifts focus and you are off and running in a completely different direction.*A few more months go by and you settle into the same rout
Most agencies will probably agree that they have a moral obligation to serve as a contributing member of their community. What many are not sure of, however, is exactly how it is done.
I was visiting with an agency recently about the idea of adopting more socially responsible business practices. This particular owner expressed his personal view - "Our agency is here to write business and take care of our clients, not the entire community."
After talking with this owner, I began looking into the idea of social responsibility to better understand an agency's place in their community. I discovered a new buzz word working its way into the 21st century definition of doing business. The term is "CSR - "Corporate Social Responsibility".
It seems that a growing body of evidence suggests that social responsibility is a sound business strategy, and worth every agency investing their time to learn more about.
What Is Social Responsibility?
According to Wikipedia,
Corporate Social Responsibility (CSR) is a concept that organizations, especially (but not only) corporations, have an obligation to consider the i
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