And remember the world is small and clients will talk so inconsistency in your base pricing is not going to build your reputation for being a trustworthy partner.

Your 4 Point Action Plan:

1. Review what your pricing strategy is with your clients today and identify what inconsistencies exist
2. Develop a plan for implementing changes - how will you migrate your clients to your new pricing policy, over what time and how you will communicate this to them
3. Review your website and other marketing materials and put in place an outline of your pricing for your key services or products
4. If you do have products and services already promoted on your website, review the pricing you have detailed and ensure that if you are creating alternative bundled packages ensure that they are distinctly different and
   Hey Techie, Switch Off Your Computer
   Are you fed up, broke and lonely? Then switch off your computer and get a life. Ok that's my little joke. Seriously though, sitting in front of a monitor for most of the day is not likely to do much to improve any of the points above. Try communicating with the real world for a change. Call a prospect, ask if there is something you can help them with. It doesn't much matter what they reply, you always benefit from the exchange.If you are in luck, they'll say that they do need a product or service. But should the answer be, 'Not at the moment', that's ok too. Because now you have introduce
   Strong brands become so as they develop a reputation for consistency - be that how they position themselves, the use of their corporate identity, in their messaging and their pricing.

   Yes pricing - a subject not talked about much in the context of branding.

   Let’s explore two specific case studies about price inconsistency and the impact to a company’s brand and business performance.

   Case Study 1 - Price Harmonisation in a Merger I recall a merger that I was engaged in and one of the biggest challenges we had was the harmonisation of trade terms for the products we were providing to our 14,000 customers.

   We had no record of the specific discounts each of our sales representatives had negotiated with the customers and through the merger the plan was that all the invoicing would be brought together.

   The customer had been aware they had different agreements in place with the separate organisations prior to the merger which they may not like but understand, as we created one business this was not going to be tenable.

   In fact the harmonisation of trading terms, and effectively the implementation of the full merger of the company took us almost 2 years to complete and automate before we could provide our customers with one invoice for all the products they were purchasing from the merged organisation.

   During this time, our bottom line was impacted because:

   • we had to keep duplicate systems and processes in place with separate accounts teams which resulted in additional overheads for the business
   • we had duplicate communication strategies to our sales representatives which complicated their responsibilities
   • we were effectively under pricing our products in many cases which had a direct impact on our bottom line.
   Case Study 2 - Price Inconsistency in a Coaching Company Here is another example of a far less complex business, yet where their pricing strategy is also inconsistent. I recently reviewed the website of a business coach and they were promoting a new product offering.

   The offer they were making for a specific promotion looked tremendous - the recommended retail price was $264 and the discount for a limited time took the product to a price of $137.

   However clicking to their main page on their website for their products and programmes, almost the sale promotion was highlighted but instead of $264 the price for the programme was $59.

   Now this could well be an oversight - perhaps they had forgotten that they had made available the previous promotion package at only $59.

   What it did leave me with an impression of if I were a potential consumer is that I could not trust their pricing strategy. If I had purchased this product based on the current promotion I was going to spend almost 240% more than if I had purchased the product from their main website.

   The same can be said of those professional services firms who state that they don’t place their prices for their services on their web site as they change dependent on the client.

   Absolutely the requirements and situations of our clients vary from case to case, but your potential clients do want to know what the potential investment is they will need to make to work with you.

   It’s just like having a jewellery store where there are no prices in the shop window - we are likely to consider that the item we are interested in is outside our reach. Many people don’t want to engage with the merchant in the early stages of their browsing and exploring options and feel enquiring about a price opens up a dialogue they are not yet ready for.

   And remember the world is small and clients will talk so inconsistency in your base pricing is not going to build your reputation for being a trustworthy partner.

   Your 4 Point Action Plan:

   1. Review what your pricing strategy is with your clients today and identify what inconsistencies exist
   2. Develop a plan for implementing changes - how will you migrate your clients to your new pricing policy, over what time and how you will communicate this to them
   3. Review your website and other marketing materials and put in place an outline of your pricing for your key services or products
   4. If you do have products and services already promoted on your website, review the pricing you have detailed and ensure that if you are creating alternative bundled packages ensure that they are distinctly different and
      Medical Billing - Billing The Wrong Item
      If you think the following scenario is uncommon, then you haven't been in the medical billing industry long enough. What follows is a sample of what can go very wrong when billing Medicare for somebody's, well, whatever it was supposed to be.You've just got your DME software all setup. The patients are in, the inventory is in, the doctors and facilities are in, the insurance carriers are in and you're ready to start billing.And this is what happens.John Doe pops up on your computer. He's a recent patient at Doctor Jones. It appears that he has been treated for some disea
      s in place with the separate organisations prior to the merger which they may not like but understand, as we created one business this was not going to be tenable.

      In fact the harmonisation of trading terms, and effectively the implementation of the full merger of the company took us almost 2 years to complete and automate before we could provide our customers with one invoice for all the products they were purchasing from the merged organisation.

      During this time, our bottom line was impacted because:

      • we had to keep duplicate systems and processes in place with separate accounts teams which resulted in additional overheads for the business
      • we had duplicate communication strategies to our sales representatives which complicated their responsibilities
      • we were effectively under pricing our products in many cases which had a direct impact on our bottom line.
      Case Study 2 - Price Inconsistency in a Coaching Company Here is another example of a far less complex business, yet where their pricing strategy is also inconsistent. I recently reviewed the website of a business coach and they were promoting a new product offering.

      The offer they were making for a specific promotion looked tremendous - the recommended retail price was $264 and the discount for a limited time took the product to a price of $137.

      However clicking to their main page on their website for their products and programmes, almost the sale promotion was highlighted but instead of $264 the price for the programme was $59.

      Now this could well be an oversight - perhaps they had forgotten that they had made available the previous promotion package at only $59.

      What it did leave me with an impression of if I were a potential consumer is that I could not trust their pricing strategy. If I had purchased this product based on the current promotion I was going to spend almost 240% more than if I had purchased the product from their main website.

      The same can be said of those professional services firms who state that they don’t place their prices for their services on their web site as they change dependent on the client.

      Absolutely the requirements and situations of our clients vary from case to case, but your potential clients do want to know what the potential investment is they will need to make to work with you.

      It’s just like having a jewellery store where there are no prices in the shop window - we are likely to consider that the item we are interested in is outside our reach. Many people don’t want to engage with the merchant in the early stages of their browsing and exploring options and feel enquiring about a price opens up a dialogue they are not yet ready for.

      And remember the world is small and clients will talk so inconsistency in your base pricing is not going to build your reputation for being a trustworthy partner.

      Your 4 Point Action Plan:

      1. Review what your pricing strategy is with your clients today and identify what inconsistencies exist
      2. Develop a plan for implementing changes - how will you migrate your clients to your new pricing policy, over what time and how you will communicate this to them
      3. Review your website and other marketing materials and put in place an outline of your pricing for your key services or products
      4. If you do have products and services already promoted on your website, review the pricing you have detailed and ensure that if you are creating alternative bundled packages ensure that they are distinctly different and
         Medical Billing - Barcoding
         For those of you who are involved in the medical billing industry and don't know what barcoding has to do with your job, hopefully, this installment on barcoding will give you just enough information to be informed and not so much as to confuse the stuffing out of you. Barcoding is kind of a behind the scenes process that ties in to your retail sales operation, if you have one.The medical industry has been shortchanged. No doubt about it. While we can walk into a supermarket and pick up just about any item and find a UPC, or Universal Product Code, the same can't be said about all medi
         i>Case Study 2 - Price Inconsistency in a Coaching Company Here is another example of a far less complex business, yet where their pricing strategy is also inconsistent. I recently reviewed the website of a business coach and they were promoting a new product offering.

         The offer they were making for a specific promotion looked tremendous - the recommended retail price was $264 and the discount for a limited time took the product to a price of $137.

         However clicking to their main page on their website for their products and programmes, almost the sale promotion was highlighted but instead of $264 the price for the programme was $59.

         Now this could well be an oversight - perhaps they had forgotten that they had made available the previous promotion package at only $59.

         What it did leave me with an impression of if I were a potential consumer is that I could not trust their pricing strategy. If I had purchased this product based on the current promotion I was going to spend almost 240% more than if I had purchased the product from their main website.

         The same can be said of those professional services firms who state that they don’t place their prices for their services on their web site as they change dependent on the client.

         Absolutely the requirements and situations of our clients vary from case to case, but your potential clients do want to know what the potential investment is they will need to make to work with you.

         It’s just like having a jewellery store where there are no prices in the shop window - we are likely to consider that the item we are interested in is outside our reach. Many people don’t want to engage with the merchant in the early stages of their browsing and exploring options and feel enquiring about a price opens up a dialogue they are not yet ready for.

         And remember the world is small and clients will talk so inconsistency in your base pricing is not going to build your reputation for being a trustworthy partner.

         Your 4 Point Action Plan:

         1. Review what your pricing strategy is with your clients today and identify what inconsistencies exist
         2. Develop a plan for implementing changes - how will you migrate your clients to your new pricing policy, over what time and how you will communicate this to them
         3. Review your website and other marketing materials and put in place an outline of your pricing for your key services or products
         4. If you do have products and services already promoted on your website, review the pricing you have detailed and ensure that if you are creating alternative bundled packages ensure that they are distinctly different and
            Domain Investment
            Domain investment, or the buying of domain names for profit, has been an internet marketing "insider secret" for a number of years. When the internet was young, for example, enterprising spirits grabbed the domain names of popular companies and resold them when those companies came knocking. In fact, stories abound on the net about domain names selling for thousands - and even millions - of dollars each. In 2006 alone, domain names such as "diamonds.com" and "cameras.com" sold for a combined $9 million dollars. There is no question that many people have made a bundle selling domain names, includ
            ld not trust their pricing strategy. If I had purchased this product based on the current promotion I was going to spend almost 240% more than if I had purchased the product from their main website.

            The same can be said of those professional services firms who state that they don’t place their prices for their services on their web site as they change dependent on the client.

            Absolutely the requirements and situations of our clients vary from case to case, but your potential clients do want to know what the potential investment is they will need to make to work with you.

            It’s just like having a jewellery store where there are no prices in the shop window - we are likely to consider that the item we are interested in is outside our reach. Many people don’t want to engage with the merchant in the early stages of their browsing and exploring options and feel enquiring about a price opens up a dialogue they are not yet ready for.

            And remember the world is small and clients will talk so inconsistency in your base pricing is not going to build your reputation for being a trustworthy partner.

            Your 4 Point Action Plan:

            1. Review what your pricing strategy is with your clients today and identify what inconsistencies exist
            2. Develop a plan for implementing changes - how will you migrate your clients to your new pricing policy, over what time and how you will communicate this to them
            3. Review your website and other marketing materials and put in place an outline of your pricing for your key services or products
            4. If you do have products and services already promoted on your website, review the pricing you have detailed and ensure that if you are creating alternative bundled packages ensure that they are distinctly different and
               Finally Exposed! The Ultimate Wealth Package--Is It A Scam? Read Our Review
               Are these business options lawful? Read this and find out. Consider who you might trust to grant you such a handsome profit! There are many self-declared specialists on the subject of getting rich through the internet, but unfortunately the vast majority of them are charlatans or theory-creators. Mark Warren is a different story. He is an internet guru who made millions of dollars online at the modest age of twenty-two.Besides that, he has helped an incredible number of people (from needy small clients to huge companies) to make money through marketing online. Mark’s Ultimate Wealth Packa
               ens up a dialogue they are not yet ready for.

               And remember the world is small and clients will talk so inconsistency in your base pricing is not going to build your reputation for being a trustworthy partner.

               Your 4 Point Action Plan:

               1. Review what your pricing strategy is with your clients today and identify what inconsistencies exist
               2. Develop a plan for implementing changes - how will you migrate your clients to your new pricing policy, over what time and how you will communicate this to them
               3. Review your website and other marketing materials and put in place an outline of your pricing for your key services or products
               4. If you do have products and services already promoted on your website, review the pricing you have detailed and ensure that if you are creating alternative bundled packages ensure that they are distinctly different and this is easily understood by your potential clients and customers so that they understand why you have priced the packages differently.
               Review your pricing strategies at least every 6 months to ensure that they enhance your brand and your bottom line.