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    Branding - The Single Most Important Thing
    As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter what you do, however, nothing will be as effective as it should be unless you first establish an effective brand.What Brand IsIt seems that the term "branding" is being bandied about a lot these days, so before we go any further, let me explain what branding is. While some of you may think of it as the buzzword au jour, others may understand its importance, and yet others may find it utterly confusing.The single most important thing you can do to increase your profits is to be sure your brand is up-to-date, accurate, and pertinent. Once you have done that, you must promote your brand everyday in everything you do. When it is consistently promoted, it not only builds awareness of your product or service, but it also tells prospects how they can expect to benefit. Remember ... anyone who is going to spend money usually wants to know what the purchase will do for them. In fact, 70% of all purchases are made on an emotional level. So for the most part, buyers aren't concerned about the logical points of the purchase. If they were, the vast majority of us would be driving small, fuel-efficient cars with one-speaker radios.Think of your brand as a promise ... a promise you make to your clients, prospects, employees, and even your ven
    tion only from your business profits. If your business doesn't make a profit, you get nothing. You might even discover you have been working for nothing, or worse, working to increase your debt.

    This does not mean you have to avoid meaningful, and emotional reasons for living. Not at all. The profits and personal time gained from the business will provide you the resources to pursue your life goals. Even religious institutions require profits and time to pursue their passion of serving others.

    Reason #6: Business owners do not completely consider the perspective and motivations of potential customers. Customers' perspective must be addressed so owners can entice enough customers to buy their products or services at a price over their costs to produce the desired profits. From the very beginning, owners should be focused on enticing customers to buy. Owners who do not know, understand, or appreciate their potential customers' perspectives will most likely see their business fail.

    Action: Learn as much as possible about your potential customers. Design and provide products or services, delivery methods, pricing, and ways to communicate with them around their perspective. This might require that you get help stepping out of your own perspective and into someone else's.

    Reason #7: Business owners insist on going it alone without asking or accepting outside help. The sole business owner has one of the loneliest positions in the world. Many owners have difficulty confiding in their employees, vendors, customers, lenders, or competitors, for fear that any one of them will take advantage of revealed weaknesses. Most owners try to go it alone by working IN their business, and not near enough time working ON the business. Consequently, they are not aware of what they are doing, where they are going, or why! (the "Trial and Error" method).

    Action: Find and use Advisors, Mentors, Coaches, and/or Trusted Partners who have the knowledge and desire to educate and guide you, with your best interests at heart. All professional athletes have one, if not several, coaches, advisors, mentors, who help them become much more successful than they ever could be on their own. Coaches evaluate your ability to run your business. They will bring you outside the stress, money, and time pr

    A Compensation Committee Checklist
    The Compensation Committee is appointed by and serves in an advisory role to a company’s Board of Directors. It makes the important final decisions on many executive compensation matters, including the types and particulars of the pay plans themselves, the amount of compensation, and even the performance measures and specific targets upon which the executives will be judged for purposes of calculating incentive awards. The following are the primary duties and responsibilities typically assigned to the Compensation Committee by the Board:· Develop the compensation philosophy for the company and ensure that it is consistent with the company’s business strategy, mission and culture.· Approve any compensation plans in which Officers and Directors are eligible to participate, subject to the review of the full Board and shareholders, as appropriate.· Recommend, provide oversight and approve awards of stock options and other equity, perquisites and other benefits, and employment and change of control contracts, subject to Board and shareholder approval, as required.· Act as liaison between the CEO and Board on all compensation and human resource issues.· Recommend and/or approve the CEO’s compensation to the Board, as well as the compensation for his/her direct reports as a whole.· Recommend the compensation package for Board members, subject to approval by the entire Board.· Recommend performance criteria and specific annual and long-term performance targets for salary increases and/or awards under the va
    This year, over 800,000 of the approximately 2,000,000 start up businesses will fail!

    Nearly 1,000,000 of those remaining will fail within 3 years. Why do so many businesses fail? Many studies show that approximately 98% of all failures occur because of the owners. The other 2% are a result of acts of God. Here are the key reasons and actions owners can take to avoid and overcome business failure:

    Reason #1: The owner is not mentally prepared or motivated to run a business. There are three different ways to use your energy, and your physical and mental efforts to earn money. I call them the three "Games of Work.," and they define the types of relationships between people and their work. The rules that players have to follow to succeed for each "Game" are shown below.

    1. Bureaucrats,: Do what it takes to protect or expand their position; Will divert responsibility whenever possible, but will take credit for desirable results of others; The success of the organization is secondary to kissing up to those who make decisions about promotions, salaries and job security; Have virtually no control over their job security; And are compensated for basically showing up.

    2. Partial Entrepreneurs: Choose to be responsible for work performed or results achieved in their specialized field, but do not want responsibility for the total business. Have more control over their job and its security; And are paid for the specific results they produce. Examples of Partial Entrepreneurs include; commissioned salesmen, multilevel marketing members, franchisees, and real estate agents.

    3. Business Owners: Take full responsibility for their business; Are in full control over their job and its security (whether they know it or not); Have no one in the organization to kiss up to; Learn to pass on as much credit as possible; Constantly focus on the success of the business; And are compensated only from the profits of the business.

    As you can see, the rules of a Bureaucrat and a Business Owner are completely opposites in all categories, and the Partial Entrepreneur is basically in the middle. The mental effort it takes to convert from Bureaucrat or Partial Entrepreneur to Business Owner is much greater than most people realize. Many business owners never fully make the transition.

    Action: Before becoming a business owner in the first place, determine if you truly want and will operate under the Business Owner "Game Rules." If you choose to, do so IMMEDIATELY, and COMPLETELY! To survive, let alone succeed, you must commit to operate under the Business Owner Rules 100%. Otherwise, you should seriously consider playing one of the other "Games of Work" that best suits your desires.

    Reason #2: The business owner is unable to operate a business. The success or failure of a business depends on the owner. As the head goes, so goes the body. Running a business is completely different than any other "Game of Work," but, believe it or not, the rules are the same for all types of businesses. Far too many owners fail to take the time and energy to improve their own ability to run their business. This means that they need to grow as a person first and enrich themselves and discover their true passions and priorities to be able to have the maturity, drive, and energy to allow them to manage themselves and a business simultaneously.

    Action: You will greatly enhance your chances for success by finding methods of self-improvement in all aspects of running a business, and continue the process throughout your entire business-ownership career. Obviously, as you become better at running your business, the success of your business will also get better. Many resources are available to you, including respected advisors, mentors, partners, "Godfathers, " and coaches.

    Reason #3: The business owner thinks he knows what it takes to run a successful business and is convinced he is fully prepared to jump in. This is rarely true. The fundamentals of owning and operating a business sometimes referred to as the "rules of the game," are rarely taught in the U.S. school system. (See Global Entrepreneurship Monitor, published by Babson College and Kauffman Center for Entrepreneurial Leadership, July, 1999.)

    We are led to believe that an education fully prepares us for running a business. In truth, the U.S. school system only prepares us to get a job, not create jobs. The fundamentals of successfully owning and operating a business are very different from getting and keeping a job. Unfortunately, most business owners are left to learn these fundamentals through the age-old process of "Trial and Error" with an emphasis on error. This "Trial and Error" dependence causes far too many serious and fatal errors, and leads to stress, financial damage, and eventual failure.

    Action: Learn the rules of the game of business, other than through the "Trial and Error" method. The very best way is to find and use trusted mentors, advisors, and/or coaches to guide you through the process of learning how to improve your capability to run your business to avoid the many errors others make. Frankly, the rules are simple, easy to learn, and are based upon common sense, and high integrity

    Reason #4: The business owner tries to execute all three of the three basic functions needed for a business to succeed, alone and without help. (See The E Myth Revisited by Michael Gerber). The three key functions a business must have executed to succeed are:

    The Technical function, which is the execution of the actual service or product provided by the business. For example the drafting action of a drafting company, the auto repair actions of an auto repair company, the production of a boat of a boat building company.

    The Managerial function, which is the organization, coordination, and supervision of the people assets and activity of the business on a day to day basis.

    The Visionary function, which is the discovery, setting and communication of the future goals and purposes of the entire business. The leadership to get all parts of the business flowing towards the long term goals established.

    The level of success of a business is limited to the level of the execution of the weakest link of the three business functions described. A business that has two of the functions executed in an excellent manner and the other in a poorly manner will eventually level out no higher than poor.

    Yet, entrepreneurs (budding business owners) and business owners try to personally perform all three functions themselves. One single person will have an extremely difficult time performing all three functions at a high enough level for the business to eventually succeed.

    Michael Jordan, one of the best basketball players of all time, could not translate his huge basketball skills into a successful baseball career. He proved that the skills needed to succeed at the game of baseball are much different from the skills needed to succeed at the game of basketball. And when he returned to basketball, he had to work extra hard to re-sharpen his basketball skills to his previous levels. Likewise, the skills of owning and operating a business are specific and very different than the other two "Games of Work."

    Action: Get help from someone, a partner, an employee or an outsourcing resource to perform at least one of the two functions for the business. This way that function can be executed at a very high level and will allow you to focus on executing no more than the other two at a similar high level. Normally entrepreneurs initiate businesses where they bring the technical skills and motivation to the table.

    The three skills necessary to win in the business game are: Technical Skills of the business; Managerial Skills to manage yourself, time, things, concepts, and people; and Visionary Skills to set future goals and organize the business so that current activities will contribute to them (See The E Myth Revisited by Michael Gerber).

    You probably bring Technical Skills to the table, but to succeed, you will also want to master the Managerial and Visionary Skills. You are not born with these skills; you learn them. You are born with natural talents towards certain skills, but you have to work to perfect them. Michael Jordan, and Tiger Woods were obviously born with unbelievable talents, but they became successful only because they worked very hard at developing the skills they needed to win. Likewise, you will want to work to develop your Management and Visionary Skills (from the Business Owners Perspective) and continue the process throughout your business ownership career.

    Reason #5: The owner starts a business for the wrong reason: "No one can boss me around;" Or; "I will create my own job;" "If he/she can be successful, so can I;" "I will buy a business and enjoy the fruits of ownership;" "I want to pursue my passion for serving others." And so on. The stresses and problems resulting from running a business for the wrong reasons can become overwhelming, especially when you generate little or no profits.

    Action: "The only reason to have your own business is to Make a Profit." Though this may sound cold and greedy, you will realize rewards and compensation only from your business profits. If your business doesn't make a profit, you get nothing. You might even discover you have been working for nothing, or worse, working to increase your debt.

    This does not mean you have to avoid meaningful, and emotional reasons for living. Not at all. The profits and personal time gained from the business will provide you the resources to pursue your life goals. Even religious institutions require profits and time to pursue their passion of serving others.

    Reason #6: Business owners do not completely consider the perspective and motivations of potential customers. Customers' perspective must be addressed so owners can entice enough customers to buy their products or services at a price over their costs to produce the desired profits. From the very beginning, owners should be focused on enticing customers to buy. Owners who do not know, understand, or appreciate their potential customers' perspectives will most likely see their business fail.

    Action: Learn as much as possible about your potential customers. Design and provide products or services, delivery methods, pricing, and ways to communicate with them around their perspective. This might require that you get help stepping out of your own perspective and into someone else's.

    Reason #7: Business owners insist on going it alone without asking or accepting outside help. The sole business owner has one of the loneliest positions in the world. Many owners have difficulty confiding in their employees, vendors, customers, lenders, or competitors, for fear that any one of them will take advantage of revealed weaknesses. Most owners try to go it alone by working IN their business, and not near enough time working ON the business. Consequently, they are not aware of what they are doing, where they are going, or why! (the "Trial and Error" method).

    Action: Find and use Advisors, Mentors, Coaches, and/or Trusted Partners who have the knowledge and desire to educate and guide you, with your best interests at heart. All professional athletes have one, if not several, coaches, advisors, mentors, who help them become much more successful than they ever could be on their own. Coaches evaluate your ability to run your business. They will bring you outside the stress, money, and time pre

    Do You Have What it Takes to be a Successful Entrepreneur?
    Print off this page, take the quiz and find out if you've got what it takes! See the scale at the bottom to mark yourself.Answer the following questions on a Scale of 1 - 51 - definately not 2 - not likely 3 - sometimes 4 - probably 5 - definitely--------------------------------------------------------------------------------1) Do you have many hobbies (besides TV viewing and playing video games)? ____2) Do you take a leadership role in group settings? _____3) Can you discipline yourself to finish a project, even if it means late nights and low recognition from your peers? ____4) Do you often think of new and innovative ways to do things? _____5) Do you enjoy meeting new people? ____6) Have you had success in the past in planning a project, and carrying it through to it's completion? _____7) Would you consider yourself a positive person? ____8) Even when things go wrong do you try to "learn a lesson" from the experience? ____9) Do you enjoy working alone? ____10) Do you manage your time well? ____11) Do you like to set goals and achieve them? ____12) Do you like to take calculated risks to achieve an objective? ____--------------------------------------------------------------------------------ScoringIf most of your scores are 5's you have a very strong "entrepreneurial streak" and should strive for your goals.If most of your scores are 4's and 5's with some 3's you can probably do well i
    >Action: Before becoming a business owner in the first place, determine if you truly want and will operate under the Business Owner "Game Rules." If you choose to, do so IMMEDIATELY, and COMPLETELY! To survive, let alone succeed, you must commit to operate under the Business Owner Rules 100%. Otherwise, you should seriously consider playing one of the other "Games of Work" that best suits your desires.

    Reason #2: The business owner is unable to operate a business. The success or failure of a business depends on the owner. As the head goes, so goes the body. Running a business is completely different than any other "Game of Work," but, believe it or not, the rules are the same for all types of businesses. Far too many owners fail to take the time and energy to improve their own ability to run their business. This means that they need to grow as a person first and enrich themselves and discover their true passions and priorities to be able to have the maturity, drive, and energy to allow them to manage themselves and a business simultaneously.

    Action: You will greatly enhance your chances for success by finding methods of self-improvement in all aspects of running a business, and continue the process throughout your entire business-ownership career. Obviously, as you become better at running your business, the success of your business will also get better. Many resources are available to you, including respected advisors, mentors, partners, "Godfathers, " and coaches.

    Reason #3: The business owner thinks he knows what it takes to run a successful business and is convinced he is fully prepared to jump in. This is rarely true. The fundamentals of owning and operating a business sometimes referred to as the "rules of the game," are rarely taught in the U.S. school system. (See Global Entrepreneurship Monitor, published by Babson College and Kauffman Center for Entrepreneurial Leadership, July, 1999.)

    We are led to believe that an education fully prepares us for running a business. In truth, the U.S. school system only prepares us to get a job, not create jobs. The fundamentals of successfully owning and operating a business are very different from getting and keeping a job. Unfortunately, most business owners are left to learn these fundamentals through the age-old process of "Trial and Error" with an emphasis on error. This "Trial and Error" dependence causes far too many serious and fatal errors, and leads to stress, financial damage, and eventual failure.

    Action: Learn the rules of the game of business, other than through the "Trial and Error" method. The very best way is to find and use trusted mentors, advisors, and/or coaches to guide you through the process of learning how to improve your capability to run your business to avoid the many errors others make. Frankly, the rules are simple, easy to learn, and are based upon common sense, and high integrity

    Reason #4: The business owner tries to execute all three of the three basic functions needed for a business to succeed, alone and without help. (See The E Myth Revisited by Michael Gerber). The three key functions a business must have executed to succeed are:

    The Technical function, which is the execution of the actual service or product provided by the business. For example the drafting action of a drafting company, the auto repair actions of an auto repair company, the production of a boat of a boat building company.

    The Managerial function, which is the organization, coordination, and supervision of the people assets and activity of the business on a day to day basis.

    The Visionary function, which is the discovery, setting and communication of the future goals and purposes of the entire business. The leadership to get all parts of the business flowing towards the long term goals established.

    The level of success of a business is limited to the level of the execution of the weakest link of the three business functions described. A business that has two of the functions executed in an excellent manner and the other in a poorly manner will eventually level out no higher than poor.

    Yet, entrepreneurs (budding business owners) and business owners try to personally perform all three functions themselves. One single person will have an extremely difficult time performing all three functions at a high enough level for the business to eventually succeed.

    Michael Jordan, one of the best basketball players of all time, could not translate his huge basketball skills into a successful baseball career. He proved that the skills needed to succeed at the game of baseball are much different from the skills needed to succeed at the game of basketball. And when he returned to basketball, he had to work extra hard to re-sharpen his basketball skills to his previous levels. Likewise, the skills of owning and operating a business are specific and very different than the other two "Games of Work."

    Action: Get help from someone, a partner, an employee or an outsourcing resource to perform at least one of the two functions for the business. This way that function can be executed at a very high level and will allow you to focus on executing no more than the other two at a similar high level. Normally entrepreneurs initiate businesses where they bring the technical skills and motivation to the table.

    The three skills necessary to win in the business game are: Technical Skills of the business; Managerial Skills to manage yourself, time, things, concepts, and people; and Visionary Skills to set future goals and organize the business so that current activities will contribute to them (See The E Myth Revisited by Michael Gerber).

    You probably bring Technical Skills to the table, but to succeed, you will also want to master the Managerial and Visionary Skills. You are not born with these skills; you learn them. You are born with natural talents towards certain skills, but you have to work to perfect them. Michael Jordan, and Tiger Woods were obviously born with unbelievable talents, but they became successful only because they worked very hard at developing the skills they needed to win. Likewise, you will want to work to develop your Management and Visionary Skills (from the Business Owners Perspective) and continue the process throughout your business ownership career.

    Reason #5: The owner starts a business for the wrong reason: "No one can boss me around;" Or; "I will create my own job;" "If he/she can be successful, so can I;" "I will buy a business and enjoy the fruits of ownership;" "I want to pursue my passion for serving others." And so on. The stresses and problems resulting from running a business for the wrong reasons can become overwhelming, especially when you generate little or no profits.

    Action: "The only reason to have your own business is to Make a Profit." Though this may sound cold and greedy, you will realize rewards and compensation only from your business profits. If your business doesn't make a profit, you get nothing. You might even discover you have been working for nothing, or worse, working to increase your debt.

    This does not mean you have to avoid meaningful, and emotional reasons for living. Not at all. The profits and personal time gained from the business will provide you the resources to pursue your life goals. Even religious institutions require profits and time to pursue their passion of serving others.

    Reason #6: Business owners do not completely consider the perspective and motivations of potential customers. Customers' perspective must be addressed so owners can entice enough customers to buy their products or services at a price over their costs to produce the desired profits. From the very beginning, owners should be focused on enticing customers to buy. Owners who do not know, understand, or appreciate their potential customers' perspectives will most likely see their business fail.

    Action: Learn as much as possible about your potential customers. Design and provide products or services, delivery methods, pricing, and ways to communicate with them around their perspective. This might require that you get help stepping out of your own perspective and into someone else's.

    Reason #7: Business owners insist on going it alone without asking or accepting outside help. The sole business owner has one of the loneliest positions in the world. Many owners have difficulty confiding in their employees, vendors, customers, lenders, or competitors, for fear that any one of them will take advantage of revealed weaknesses. Most owners try to go it alone by working IN their business, and not near enough time working ON the business. Consequently, they are not aware of what they are doing, where they are going, or why! (the "Trial and Error" method).

    Action: Find and use Advisors, Mentors, Coaches, and/or Trusted Partners who have the knowledge and desire to educate and guide you, with your best interests at heart. All professional athletes have one, if not several, coaches, advisors, mentors, who help them become much more successful than they ever could be on their own. Coaches evaluate your ability to run your business. They will bring you outside the stress, money, and time pr

    Working From Home Seniors
    I can’t afford to retire; I need additional income to support my wife and I in the lifestyle we are accustomed to. Our pensions and savings just don’t do the trick.Sound familiar? Too many people in their fifties and sixties plus are discovering that they need to find a way to supplement their retirement incomes.They don’t want to continue to work in the jobs they have held all their lives. They want to be on their own working from home in their own business.They want more leisure time, more income, and more respect. The good news is they are entitled to it and there are opportunities out there that they can take advantage of with minimal investments of their time and money.The best news is that today people in their fifties and sixties are no longer really considered Seniors. They are part of the new middle class group consisting mostly of Baby Boomers who have taken care of themselves and have the energy, spirit, and attitude to start over and make a new beginning with a new work from home opportunity of their choosing.It’s important that these Seniors/New Middle Aged Group be aware that there are scam artists out there waiting to take advantage of them and their emotional responses to their new situation.You should watch out for these phony opportunities by making a check list of things to do to help you determine if the work from home opportunity you are checking out is real and worthwhile.1. Does the Company make claims of giving you instant riches? 2. Does it tell you this opportunity wil
    ocess of "Trial and Error" with an emphasis on error. This "Trial and Error" dependence causes far too many serious and fatal errors, and leads to stress, financial damage, and eventual failure.

    Action: Learn the rules of the game of business, other than through the "Trial and Error" method. The very best way is to find and use trusted mentors, advisors, and/or coaches to guide you through the process of learning how to improve your capability to run your business to avoid the many errors others make. Frankly, the rules are simple, easy to learn, and are based upon common sense, and high integrity

    Reason #4: The business owner tries to execute all three of the three basic functions needed for a business to succeed, alone and without help. (See The E Myth Revisited by Michael Gerber). The three key functions a business must have executed to succeed are:

    The Technical function, which is the execution of the actual service or product provided by the business. For example the drafting action of a drafting company, the auto repair actions of an auto repair company, the production of a boat of a boat building company.

    The Managerial function, which is the organization, coordination, and supervision of the people assets and activity of the business on a day to day basis.

    The Visionary function, which is the discovery, setting and communication of the future goals and purposes of the entire business. The leadership to get all parts of the business flowing towards the long term goals established.

    The level of success of a business is limited to the level of the execution of the weakest link of the three business functions described. A business that has two of the functions executed in an excellent manner and the other in a poorly manner will eventually level out no higher than poor.

    Yet, entrepreneurs (budding business owners) and business owners try to personally perform all three functions themselves. One single person will have an extremely difficult time performing all three functions at a high enough level for the business to eventually succeed.

    Michael Jordan, one of the best basketball players of all time, could not translate his huge basketball skills into a successful baseball career. He proved that the skills needed to succeed at the game of baseball are much different from the skills needed to succeed at the game of basketball. And when he returned to basketball, he had to work extra hard to re-sharpen his basketball skills to his previous levels. Likewise, the skills of owning and operating a business are specific and very different than the other two "Games of Work."

    Action: Get help from someone, a partner, an employee or an outsourcing resource to perform at least one of the two functions for the business. This way that function can be executed at a very high level and will allow you to focus on executing no more than the other two at a similar high level. Normally entrepreneurs initiate businesses where they bring the technical skills and motivation to the table.

    The three skills necessary to win in the business game are: Technical Skills of the business; Managerial Skills to manage yourself, time, things, concepts, and people; and Visionary Skills to set future goals and organize the business so that current activities will contribute to them (See The E Myth Revisited by Michael Gerber).

    You probably bring Technical Skills to the table, but to succeed, you will also want to master the Managerial and Visionary Skills. You are not born with these skills; you learn them. You are born with natural talents towards certain skills, but you have to work to perfect them. Michael Jordan, and Tiger Woods were obviously born with unbelievable talents, but they became successful only because they worked very hard at developing the skills they needed to win. Likewise, you will want to work to develop your Management and Visionary Skills (from the Business Owners Perspective) and continue the process throughout your business ownership career.

    Reason #5: The owner starts a business for the wrong reason: "No one can boss me around;" Or; "I will create my own job;" "If he/she can be successful, so can I;" "I will buy a business and enjoy the fruits of ownership;" "I want to pursue my passion for serving others." And so on. The stresses and problems resulting from running a business for the wrong reasons can become overwhelming, especially when you generate little or no profits.

    Action: "The only reason to have your own business is to Make a Profit." Though this may sound cold and greedy, you will realize rewards and compensation only from your business profits. If your business doesn't make a profit, you get nothing. You might even discover you have been working for nothing, or worse, working to increase your debt.

    This does not mean you have to avoid meaningful, and emotional reasons for living. Not at all. The profits and personal time gained from the business will provide you the resources to pursue your life goals. Even religious institutions require profits and time to pursue their passion of serving others.

    Reason #6: Business owners do not completely consider the perspective and motivations of potential customers. Customers' perspective must be addressed so owners can entice enough customers to buy their products or services at a price over their costs to produce the desired profits. From the very beginning, owners should be focused on enticing customers to buy. Owners who do not know, understand, or appreciate their potential customers' perspectives will most likely see their business fail.

    Action: Learn as much as possible about your potential customers. Design and provide products or services, delivery methods, pricing, and ways to communicate with them around their perspective. This might require that you get help stepping out of your own perspective and into someone else's.

    Reason #7: Business owners insist on going it alone without asking or accepting outside help. The sole business owner has one of the loneliest positions in the world. Many owners have difficulty confiding in their employees, vendors, customers, lenders, or competitors, for fear that any one of them will take advantage of revealed weaknesses. Most owners try to go it alone by working IN their business, and not near enough time working ON the business. Consequently, they are not aware of what they are doing, where they are going, or why! (the "Trial and Error" method).

    Action: Find and use Advisors, Mentors, Coaches, and/or Trusted Partners who have the knowledge and desire to educate and guide you, with your best interests at heart. All professional athletes have one, if not several, coaches, advisors, mentors, who help them become much more successful than they ever could be on their own. Coaches evaluate your ability to run your business. They will bring you outside the stress, money, and time pr

    News Flash!! Bad Speling Afekts Biznez!
    Did you know that somewhere around 50% of all websites have one or more of the following problems?* typing errors* spelling mistakes* grammatical problems* punctuation problems.Wow! A whopping 50%!Hard to believe??No, I don't think it is.In my daily business life I briefly skim or read anywhere up to hundreds of web pages, brochures, flyers, business cards and emails per day.I'm lucky - I've got a *proofreader's eye* [I'll give it back soon - haha] which means that mistakes like those mentioned above just JUMP OFF THE PAGE and draw my attention to them.I can't help myself - I'm a wordsmith, a lover of words, and despite all those years at school with my eyes rolling back in my head with boredom during the English class, the information somehow seeped into my brain and it stuck.Now I'm one of those people who wants to correct the mistakes on restaurant menus, much to the horror of my friends and biz associates. I used to carry a red pen [to make corrections ... :o>] but I've been banned from doing that.How many times have I seen this doozy, in print, on websites and on big signs and billboards outside stores:*For all your stationary needs, visit Blahblahblah Company!*See how they spelt *stationAry*, with an *a*??Don't they know this means *standing still, not moving* when spelt this way??Obviously not. So how to remember HOW to spell it? I have a little saying which I learnt as a child:* * * * * * * * * * *
    different from the skills needed to succeed at the game of basketball. And when he returned to basketball, he had to work extra hard to re-sharpen his basketball skills to his previous levels. Likewise, the skills of owning and operating a business are specific and very different than the other two "Games of Work."

    Action: Get help from someone, a partner, an employee or an outsourcing resource to perform at least one of the two functions for the business. This way that function can be executed at a very high level and will allow you to focus on executing no more than the other two at a similar high level. Normally entrepreneurs initiate businesses where they bring the technical skills and motivation to the table.

    The three skills necessary to win in the business game are: Technical Skills of the business; Managerial Skills to manage yourself, time, things, concepts, and people; and Visionary Skills to set future goals and organize the business so that current activities will contribute to them (See The E Myth Revisited by Michael Gerber).

    You probably bring Technical Skills to the table, but to succeed, you will also want to master the Managerial and Visionary Skills. You are not born with these skills; you learn them. You are born with natural talents towards certain skills, but you have to work to perfect them. Michael Jordan, and Tiger Woods were obviously born with unbelievable talents, but they became successful only because they worked very hard at developing the skills they needed to win. Likewise, you will want to work to develop your Management and Visionary Skills (from the Business Owners Perspective) and continue the process throughout your business ownership career.

    Reason #5: The owner starts a business for the wrong reason: "No one can boss me around;" Or; "I will create my own job;" "If he/she can be successful, so can I;" "I will buy a business and enjoy the fruits of ownership;" "I want to pursue my passion for serving others." And so on. The stresses and problems resulting from running a business for the wrong reasons can become overwhelming, especially when you generate little or no profits.

    Action: "The only reason to have your own business is to Make a Profit." Though this may sound cold and greedy, you will realize rewards and compensation only from your business profits. If your business doesn't make a profit, you get nothing. You might even discover you have been working for nothing, or worse, working to increase your debt.

    This does not mean you have to avoid meaningful, and emotional reasons for living. Not at all. The profits and personal time gained from the business will provide you the resources to pursue your life goals. Even religious institutions require profits and time to pursue their passion of serving others.

    Reason #6: Business owners do not completely consider the perspective and motivations of potential customers. Customers' perspective must be addressed so owners can entice enough customers to buy their products or services at a price over their costs to produce the desired profits. From the very beginning, owners should be focused on enticing customers to buy. Owners who do not know, understand, or appreciate their potential customers' perspectives will most likely see their business fail.

    Action: Learn as much as possible about your potential customers. Design and provide products or services, delivery methods, pricing, and ways to communicate with them around their perspective. This might require that you get help stepping out of your own perspective and into someone else's.

    Reason #7: Business owners insist on going it alone without asking or accepting outside help. The sole business owner has one of the loneliest positions in the world. Many owners have difficulty confiding in their employees, vendors, customers, lenders, or competitors, for fear that any one of them will take advantage of revealed weaknesses. Most owners try to go it alone by working IN their business, and not near enough time working ON the business. Consequently, they are not aware of what they are doing, where they are going, or why! (the "Trial and Error" method).

    Action: Find and use Advisors, Mentors, Coaches, and/or Trusted Partners who have the knowledge and desire to educate and guide you, with your best interests at heart. All professional athletes have one, if not several, coaches, advisors, mentors, who help them become much more successful than they ever could be on their own. Coaches evaluate your ability to run your business. They will bring you outside the stress, money, and time pr

    Economic Comment on Youngstown, OH
    In Youngstown we saw the city of Boardman growing middle class mixed race area with newer homes and the downtown and adjacent area appeared to be poor black, but not crime ridden, people there were very nice and hard working family folks. If you begin to study and look at the projects around the Youngstown area it is easy to get excited about the future seeing as they are pro-active and smart about economic growth and about their place in the world between Pittsburgh and Akron.The coolest and most aggressive project was out at the airport where we witnessed the new 500 plus acre business park and mostly all manufacturing businesses-JOBS. And by the way Mr. Legislature, don’t tell me you are going to make more jobs by standing on the podium and making more laws. The only way to make more jobs is to control-alt-delete more laws. If you can’t do the three finger salute, you are no Boy Scout in my book.http://www.RegionalChamber.comIn Youngstown, they are copying the Columbus laid-off executive theory that everyone needs services to trade their money back for the no time lifestyle, yet they have not figured out yet that everyone else in their neighborhood is broke too. They think that only they are laid off, but sitting on a pile of gold and that people need concierge services.In Youngstown a new company has started to try this dying concept to serve the middle class in an area unaccustomed to such wonderful service, we checked out American Concierge and Errand Service which was starting out in the middle class growing area
    tion only from your business profits. If your business doesn't make a profit, you get nothing. You might even discover you have been working for nothing, or worse, working to increase your debt.

    This does not mean you have to avoid meaningful, and emotional reasons for living. Not at all. The profits and personal time gained from the business will provide you the resources to pursue your life goals. Even religious institutions require profits and time to pursue their passion of serving others.

    Reason #6: Business owners do not completely consider the perspective and motivations of potential customers. Customers' perspective must be addressed so owners can entice enough customers to buy their products or services at a price over their costs to produce the desired profits. From the very beginning, owners should be focused on enticing customers to buy. Owners who do not know, understand, or appreciate their potential customers' perspectives will most likely see their business fail.

    Action: Learn as much as possible about your potential customers. Design and provide products or services, delivery methods, pricing, and ways to communicate with them around their perspective. This might require that you get help stepping out of your own perspective and into someone else's.

    Reason #7: Business owners insist on going it alone without asking or accepting outside help. The sole business owner has one of the loneliest positions in the world. Many owners have difficulty confiding in their employees, vendors, customers, lenders, or competitors, for fear that any one of them will take advantage of revealed weaknesses. Most owners try to go it alone by working IN their business, and not near enough time working ON the business. Consequently, they are not aware of what they are doing, where they are going, or why! (the "Trial and Error" method).

    Action: Find and use Advisors, Mentors, Coaches, and/or Trusted Partners who have the knowledge and desire to educate and guide you, with your best interests at heart. All professional athletes have one, if not several, coaches, advisors, mentors, who help them become much more successful than they ever could be on their own. Coaches evaluate your ability to run your business. They will bring you outside the stress, money, and time pressures you feel from working IN the business, to help you make the changes to result in improving your profits and reducing your pressures. You will become much more successful with advisors. Asking for help is not a sign of weakness, but a sign of your desire to improve. Learning from the trials and errors of others is an enjoyable and profitable experience. Once you find the right advisors, you learn to prevent and correct mistakes you might otherwise make.

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