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  • Other Added - Ringtones: What's the Point?

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    The latest figures indicate that young people are the greatest consumers of mobile music. According to one UK survey, 15-24 year olds account for 80% of r

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    A quick Google search will produce countless articles trying to understand the popularity of 'ringtones'; hundreds of bloggers waxing lyrical on the benefits of personalising their cell phones. Interviews with “experts” profering sexy theories about ringtones and identity construction lend an academic seriousness to the Crazy Frog phenomena. The figures are pretty serious too, in the U.S.A. alone, the Yankee Group predicts, ringtones will be worth $500 million. That’s roughly the GDP of Fiji. Obviously our cell phones needs a voice, but does that voice need to be a polyphonic adaptation of 'Living on a Prayer'?

    The latest figures indicate that young people are the greatest consumers of mobile music. According to one UK survey, 15-24 year olds account for 80% of ri

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    of personalising their cell phones. Interviews with “experts” profering sexy theories about ringtones and identity construction lend an academic seriousness to the Crazy Frog phenomena. The figures are pretty serious too, in the U.S.A. alone, the Yankee Group predicts, ringtones will be worth $500 million. That’s roughly the GDP of Fiji. Obviously our cell phones needs a voice, but does that voice need to be a polyphonic adaptation of 'Living on a Prayer'?

    The latest figures indicate that young people are the greatest consumers of mobile music. According to one UK survey, 15-24 year olds account for 80% of r

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    s to the Crazy Frog phenomena. The figures are pretty serious too, in the U.S.A. alone, the Yankee Group predicts, ringtones will be worth $500 million. That’s roughly the GDP of Fiji. Obviously our cell phones needs a voice, but does that voice need to be a polyphonic adaptation of 'Living on a Prayer'?

    The latest figures indicate that young people are the greatest consumers of mobile music. According to one UK survey, 15-24 year olds account for 80% of r

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    at’s roughly the GDP of Fiji. Obviously our cell phones needs a voice, but does that voice need to be a polyphonic adaptation of 'Living on a Prayer'?

    The latest figures indicate that young people are the greatest consumers of mobile music. According to one UK survey, 15-24 year olds account for 80% of r

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    The latest figures indicate that young people are the greatest consumers of mobile music. According to one UK survey, 15-24 year olds account for 80% of ringtone spending. Studies by Nick Anderson of Sussex University show that young people are far more aware of the "brand personalty" (the particular identity affiliated with certain brands) than older generations. Anderson suggests that teenagers can deduce a person's character, likes and dislikes, by their branded possessions. Considering the amount of branding in the music industry, it's not unreasonable to say that popular musicians have their own “brand personality”. So, your 50 Cent ringtone, for example, communicates not only a your taste in music, but also your compliance to the whole ‘Fiddy’ meme. Ultimately

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