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Other Added - Working Class vs Entrepreneur: 4 Ways Your Friends, Family and Neighbors Don't Understand You
So you have a small business just making a profit, but you really want a bigger and more profitable business. How do you make the jump from small to large?Business Plan and Strategy1. Revisit your business plan and update it to reflect recent changes. 2. Start thinking bigger – look at what you want to become in say three years and then work backwards to see what you have to do to meet these targets. 3. Add these to goals, activities etc to your business plan.Finances4. Fine tune your turnover to ensure that it is running at its maximum capability. 5. Ensure that you are financially stable and able to borrow enough to fund your expansion.Operational Structure6. Review your operational efficiency until it is at its optimum. 7. Review what you n
Let’s just look at 4 ways your family, friends and neighbors that have jobs don’t understand your business as an entrepreneur.
Schedule:
This seems very rudimentary but it is probably the biggest divide you could imagine.
Our lives are tranquil and smooth so seldom, it seems. We have our ups-and-downs, our good days and bad days, our sunny moods and black moods. The less we swing in opposite directions, the happier we tend to be. The biology of our bodies craves balance and consistency -- changes in our thought patterns and emotions interrupt the regularity of our nerve pathways leading to chemical inbalance and internal disturbances.Stress kills because stress is the critical determinant of how we think, how we feel, how we react: all activities which terribly upset that silent body chemistry. Events cause stress: the death or illness of a loved one, fear of terrorism, divorce, exposure to violence or a personal attack, financial setbacks, loss of a job.We cannot remove the event: it happened. We cannot control the stress: our bodies
Many of my clients, business associates and friends run their own businesses. Some of them work from home, as I do. We all have something in common. As we continue and prosper as entrepreneurs we are continually getting more distant between our friends, family and neighbors that have jobs. Don’t know what I mean? Let me explain.
Most of the population of any country is what we call in America, “working class”. Which I’m further defining as “working for someone”. In America, those with university degrees, even Master’s degree and some business experience are considered “working class”. People get this confused with “middle-class” which refers to an income level not occupation level. Working class people put in their hours, get their vacation (usually paid), get their sick days (usually paid), get their health insurance and get raises or bonuses almost like clockwork. When they need a job they draft a resume, they send it out, and they interview.
Some continue on to further education as the market demands but pretty much stay within the above description no matter what work, education or skill level they may fall in. These people do have worries however. The single most worry, at any level, even you “investment bankers that underwrite Billion dollar loans”, will downsizing, market change or just plain company policy get me canned, fired or out on the street?
Let’s just look at 4 ways your family, friends and neighbors that have jobs don’t understand your business as an entrepreneur.
Schedule:
This seems very rudimentary but it is probably the biggest divide you could imagine.
I could probably say this more tactfully, but here’s the truth: If you’re spending thousands of dollars for space to be seen and heard, and then run a Yellow Page ad that fails to grab your prospect’s eye and say something compelling, well you’re wasting your darn money!Sounds obvious put into black and white, doesn’t it? But take a look in your Yellow Page directory and see for yourself. Do any ads grab you by the collar and pull you in? Is there one Yellow Page ad that speaks directly to YOUR felt needs, wishes and emotional state of mind? Or are your eyes skimming over a sea of clip-art images, trite clich?s, and the same dull promises?So lose that “break-even mentality” and expect your next Yellow Page advertisement to use that expensive ad space wisely – by muscling out eve
Most of the population of any country is what we call in America, “working class”. Which I’m further defining as “working for someone”. In America, those with university degrees, even Master’s degree and some business experience are considered “working class”. People get this confused with “middle-class” which refers to an income level not occupation level. Working class people put in their hours, get their vacation (usually paid), get their sick days (usually paid), get their health insurance and get raises or bonuses almost like clockwork. When they need a job they draft a resume, they send it out, and they interview.
Some continue on to further education as the market demands but pretty much stay within the above description no matter what work, education or skill level they may fall in. These people do have worries however. The single most worry, at any level, even you “investment bankers that underwrite Billion dollar loans”, will downsizing, market change or just plain company policy get me canned, fired or out on the street?
Let’s just look at 4 ways your family, friends and neighbors that have jobs don’t understand your business as an entrepreneur.
Schedule:
This seems very rudimentary but it is probably the biggest divide you could imagine.
This is one of those broad questions that can take you down the wrong road unless you have done some thinking about what to say ahead of time. This question deals with your ability to sell yourself. Think of yourself as the product. Why should the customer buy?Answers that WON'T WORK -'Because I need a job.' -- This answer is about YOU -- 'they' want to know what you can do for 'them.''I am a hard worker.' -- This is a really trite answer -- almost anyone can say he or she is a hard worker.'I saw your ad and could do the job.' -- This answers lacks passion and purpose.STRONGER ANSWERS that would get the interviewer's attention --'Because I have three years experience working with customers in a very similar environment.''Because I have what it takes to fill the requirements of thi
Some continue on to further education as the market demands but pretty much stay within the above description no matter what work, education or skill level they may fall in. These people do have worries however. The single most worry, at any level, even you “investment bankers that underwrite Billion dollar loans”, will downsizing, market change or just plain company policy get me canned, fired or out on the street?
Let’s just look at 4 ways your family, friends and neighbors that have jobs don’t understand your business as an entrepreneur.
Schedule:
This seems very rudimentary but it is probably the biggest divide you could imagine.
The biggest problem with the carpet cleaning industry is that anyone can get in with little money. In many cases, carpet cleaning businesses are started on less than a few thousand dollars. Then, the start-up "entrepreneurs" jump in with no marketing plan. The only way they know to compete is by price. They figure if they charge the cheapest prices in town, they'll get lots of business.Don't feel bad if that's how you started. Heck, it's how I started. But what you can do is use your competitor's lack of education to your advantage. Based on most of the advertising I see, it won't be hard to beat them.First, make sure you have a reason for you existence. Why is your company needed in your market place? What is your unique selling proposition? If you are just another carpet cleaner, you might as well quit and
Some continue on to further education as the market demands but pretty much stay within the above description no matter what work, education or skill level they may fall in. These people do have worries however. The single most worry, at any level, even you “investment bankers that underwrite Billion dollar loans”, will downsizing, market change or just plain company policy get me canned, fired or out on the street?
Let’s just look at 4 ways your family, friends and neighbors that have jobs don’t understand your business as an entrepreneur.
Schedule:
This seems very rudimentary but it is probably the biggest divide you could imagine.
When it comes to being successful on or off the internet, it's all in the Advertising! We've all seen this hold true with so many products. If you can capture a large audience with a simple idea or a New and Improved product, you can amass an enormous response in a very short period of time.The never-ending quest to acquire this exposure on an affordable scale is what we all seek to find. Advertising in itself is a business to be dissected. Where is the best place to advertise, what is the most cost efficient means of advertising, who has the most exposure? All of these questions create a constant struggle for manufacturers of every imaginable product.Cost effective advertising can be like buying watermelon seeds and planting them in Alaska. If you don't know where your market is located, you could be wasting your tim
Let’s just look at 4 ways your family, friends and neighbors that have jobs don’t understand your business as an entrepreneur.
Schedule:
This seems very rudimentary but it is probably the biggest divide you could imagine. As an entrepreneur you are totally separate from the normal 9-5 work schedule. In fact, your neighbors, friends and family may not know it but there are days you work nearly 24 hours. But somehow because you don’t wake up at 5am get ready for a commute put in 8 hours and commute back they think you don’t work. They actually think of you as a spare “driver” or baby sitter. “Well, Ken is home. He could pick so & so up from the airport.” Because I work all day Saturday, Sunday, and actually start work sooner and end later than they do I work double the amount of time they do in a week. I work from home so it seems like I don’t work as much to the neighbors with jobs. In addition, while they are telling me about their weekends in Las Vegas or their holiday trips, I’m at work plugging away. No vacations for me until I earn it. So I leave on holiday at very unconventional times. I leave in the middle of the week and usually go to very expensive retreats to clear my mind and recover.
Self-Motivated:
How many times do I see my neighbors leave for work each week? Like robots under the command of their work schedule. In fact they don’t have to give it much thought. They get up early, get ready, and drive to work, put in the hours and leave disconnected to their jobs. This can be a real difference with us entrepreneurs: we must be self-motivated every day, 24 hours a day in order to make a living. Because no one is going to dock our pay when we don’t show up on time or have a sit down if the work is slipping. Nope. We go broke and can’t pay th
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