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    Digital Signage, Visual Merchandising, Electronic Billboards…? Dictionary Please!
    Yep, you've heard it a million times before... the digital age is well and truly upon us! You need only take a look around to see the world is converting to digital in every way - cameras, tvs, books music - so it is no surprise that signage has jumped on board and taken a step into the digital world.Appearing everywhe
    ge, "We're rooted in your community."

    Besides features of the landscape, consider these sources of inspiration:

    * City

    Why Service Makes the Real Difference In Business Success
    Not too long ago I was booked into a hotel which treated the guests as though they should be grateful to be able to stay there. The service left much to be desired, despite their great Citizen's Charter which was paraded everywhere and I made a mental note, as well as passing the word along, about not staying there in the fut
    Pothole Pictures: Normally this name wouldn't create a positive image for a movie theater. But in Shelburne Falls, Massachusetts, where glacial potholes in the Deerfield River running through the village are a cherished part of the landscape, the name works well.

    When naming a business whose geographical reach and clientele are mainly local, you can use nicknames, regional or city lore, local in-jokes and historical references that might be lost on outsiders. Subliminally, these kinds of names drive home the message, "We're rooted in your community."

    Besides features of the landscape, consider these sources of inspiration:

    * City n

    Career Icebreaker: Finding Your Hidden Talents and Resources
    Are you wanting to switch careers or explore new job options? Perhaps you are unhappy with your current career, but unsure of what your options are. Maybe you have so many options that you feel overwhelmed. Whatever your situation, taking some time out for a self-evaluation prior to making any big change is a smart move. I
    here glacial potholes in the Deerfield River running through the village are a cherished part of the landscape, the name works well.

    When naming a business whose geographical reach and clientele are mainly local, you can use nicknames, regional or city lore, local in-jokes and historical references that might be lost on outsiders. Subliminally, these kinds of names drive home the message, "We're rooted in your community."

    Besides features of the landscape, consider these sources of inspiration:

    * City

    The High Demand For Home Business Advertising
    Your business will not succeed unless you sell the product or service you are offering. That is the goal of any business, whether large or small, home based or brick-and-mortar. And you will not make sales without advertising. It’s a proven marketing fact that all sales begin as an advertisement. Home based business sales are
    .

    When naming a business whose geographical reach and clientele are mainly local, you can use nicknames, regional or city lore, local in-jokes and historical references that might be lost on outsiders. Subliminally, these kinds of names drive home the message, "We're rooted in your community."

    Besides features of the landscape, consider these sources of inspiration:

    * City

    Double Standards for Yellow Page Advertising Companies
    When it comes to Yellow Page Advertising Companies there is a complete double standard. You see, yellow page advertising sales wraps will come into a company or a business and demand to talk to the owner and immediately engage them in conversation. If they do not respond or if they are with a customer and say one minutes, o
    , local in-jokes and historical references that might be lost on outsiders. Subliminally, these kinds of names drive home the message, "We're rooted in your community."

    Besides features of the landscape, consider these sources of inspiration:

    * City

    College Grads - Maximize Your Benefits
    So you’ve graduated from college. Congratulations, that’s no small feat. Now it’s time to roll out the resume and dive headfirst into the job market. Chances are you’ll endure your share of interviews and meet a few nice and not-so-nice people along the way before you get that first job offer. When it comes, it’s time to cele
    ge, "We're rooted in your community."

    Besides features of the landscape, consider these sources of inspiration:

    * City nicknames. Some residents of Northampton, Massachusetts affectionately refer to it as "Noho," so a local studio calls itself Noho Yoga. Happy Valley Gifts in nearby Amherst also plays off a local nickname.

    * Historical references. Paradise Copies, Paradise Spa and Paradise Taxi all refer to the locally well-known fact that in 1851, Swedish singer Jenny Lind pronounced Northampton "the Paradise of America." Likewise, residents understand that the Calvin Theater pays homage to Calvin Coolidge, who before becoming U.S

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