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When doing business in a redevelopment environment, you will find need to change your operations and marketing tactics to suit the marketplace. A web site can put your business back on the map and put you in contact with vendors and previous customers. You may also be able to accept orders or schedule appointments through a site. E-mail and instant messaging programs can also help you to keep you in constant, immediate contact with important these people.

If do not have access to an office or retail location, consider meeting your customers at their location of choice. Modify your sales presentation to focus on the needs of the region, and present solutions that high

Across the southern United States, millions of Americans are struggling to rebuild their lives in the wake of Hurricane Katrina. Throughout the region, entrepreneurs are have an even greater task – rebuilding their businesses in an area where their markets may no longer exist.

Katrina entrepreneurs have a unique opportunity to gain through adversity. Many of history’s most successful entrepreneurs achieved greatness through the identification of opportunity through adversity. Motivated entrepreneurs willing to learn and observe post-Katrina market trends may find themselves in a very lucrative position, long term.

Many affected by Hurricane Katrina might initially say, “I don’t have a home. I don’t have a store (or office). My local consumer market is engrossed in rebuilding efforts. Where is the opportunity?”

The answer is knowledge. To produce results in any marketplace, knowing how to maximize the resources you do have is the golden key to success. Let’s take a look at some of the ways Katrina entrepreneurs can reestablish their business, and how a business can thrive and grow under difficult circumstances.

Renew Your Market Position

Turning adversity into revenue can be as simple as re-branding your product or service. Businesses, from real estate agencies to physical therapists, can build a successful clientele by renewing their position in the marketplace through an updated marketing strategy addressing the change of the geographic target market.

For example, a catering company can renew its clientele by coordinating large events, such as auctions or grand re-openings, and then finding additional ways to generate revenue, such as selling recipes. Marketing at the event with business cards and sponsorship notations can expand clientele. Inviting the press is always a great way to gain additional exposure, particularly at events that earmark positive change or improvement in a media hotspot.

Barter With Other Businesses

If you require special equipment or tools, consider bartering with other businesses to make it happen. In the catering example, bartering with another business such as a hotel may allow access to kitchen and prep facilities – and the entrepreneur may even be able to barter for use of those facilities in the future, in exchange for co-branded marketing on banners or flyers.

Finding creative ways to achieve win-win results with your available resources available is going to make you a success in difficult times. But it’s not for the timid – these solutions take serious thought, planning, and above all, action. Be prepared to identify new obstacles – and solutions – as you carry out your plan of action.

Change Your Operations And Marketing Strategies

When doing business in a redevelopment environment, you will find need to change your operations and marketing tactics to suit the marketplace. A web site can put your business back on the map and put you in contact with vendors and previous customers. You may also be able to accept orders or schedule appointments through a site. E-mail and instant messaging programs can also help you to keep you in constant, immediate contact with important these people.

If do not have access to an office or retail location, consider meeting your customers at their location of choice. Modify your sales presentation to focus on the needs of the region, and present solutions that highl

t have a home. I don’t have a store (or office). My local consumer market is engrossed in rebuilding efforts. Where is the opportunity?”

The answer is knowledge. To produce results in any marketplace, knowing how to maximize the resources you do have is the golden key to success. Let’s take a look at some of the ways Katrina entrepreneurs can reestablish their business, and how a business can thrive and grow under difficult circumstances.

Renew Your Market Position

Turning adversity into revenue can be as simple as re-branding your product or service. Businesses, from real estate agencies to physical therapists, can build a successful clientele by renewing their position in the marketplace through an updated marketing strategy addressing the change of the geographic target market.

For example, a catering company can renew its clientele by coordinating large events, such as auctions or grand re-openings, and then finding additional ways to generate revenue, such as selling recipes. Marketing at the event with business cards and sponsorship notations can expand clientele. Inviting the press is always a great way to gain additional exposure, particularly at events that earmark positive change or improvement in a media hotspot.

Barter With Other Businesses

If you require special equipment or tools, consider bartering with other businesses to make it happen. In the catering example, bartering with another business such as a hotel may allow access to kitchen and prep facilities – and the entrepreneur may even be able to barter for use of those facilities in the future, in exchange for co-branded marketing on banners or flyers.

Finding creative ways to achieve win-win results with your available resources available is going to make you a success in difficult times. But it’s not for the timid – these solutions take serious thought, planning, and above all, action. Be prepared to identify new obstacles – and solutions – as you carry out your plan of action.

Change Your Operations And Marketing Strategies

When doing business in a redevelopment environment, you will find need to change your operations and marketing tactics to suit the marketplace. A web site can put your business back on the map and put you in contact with vendors and previous customers. You may also be able to accept orders or schedule appointments through a site. E-mail and instant messaging programs can also help you to keep you in constant, immediate contact with important these people.

If do not have access to an office or retail location, consider meeting your customers at their location of choice. Modify your sales presentation to focus on the needs of the region, and present solutions that high

position in the marketplace through an updated marketing strategy addressing the change of the geographic target market.

For example, a catering company can renew its clientele by coordinating large events, such as auctions or grand re-openings, and then finding additional ways to generate revenue, such as selling recipes. Marketing at the event with business cards and sponsorship notations can expand clientele. Inviting the press is always a great way to gain additional exposure, particularly at events that earmark positive change or improvement in a media hotspot.

Barter With Other Businesses

If you require special equipment or tools, consider bartering with other businesses to make it happen. In the catering example, bartering with another business such as a hotel may allow access to kitchen and prep facilities – and the entrepreneur may even be able to barter for use of those facilities in the future, in exchange for co-branded marketing on banners or flyers.

Finding creative ways to achieve win-win results with your available resources available is going to make you a success in difficult times. But it’s not for the timid – these solutions take serious thought, planning, and above all, action. Be prepared to identify new obstacles – and solutions – as you carry out your plan of action.

Change Your Operations And Marketing Strategies

When doing business in a redevelopment environment, you will find need to change your operations and marketing tactics to suit the marketplace. A web site can put your business back on the map and put you in contact with vendors and previous customers. You may also be able to accept orders or schedule appointments through a site. E-mail and instant messaging programs can also help you to keep you in constant, immediate contact with important these people.

If do not have access to an office or retail location, consider meeting your customers at their location of choice. Modify your sales presentation to focus on the needs of the region, and present solutions that high

r businesses to make it happen. In the catering example, bartering with another business such as a hotel may allow access to kitchen and prep facilities – and the entrepreneur may even be able to barter for use of those facilities in the future, in exchange for co-branded marketing on banners or flyers.

Finding creative ways to achieve win-win results with your available resources available is going to make you a success in difficult times. But it’s not for the timid – these solutions take serious thought, planning, and above all, action. Be prepared to identify new obstacles – and solutions – as you carry out your plan of action.

Change Your Operations And Marketing Strategies

When doing business in a redevelopment environment, you will find need to change your operations and marketing tactics to suit the marketplace. A web site can put your business back on the map and put you in contact with vendors and previous customers. You may also be able to accept orders or schedule appointments through a site. E-mail and instant messaging programs can also help you to keep you in constant, immediate contact with important these people.

If do not have access to an office or retail location, consider meeting your customers at their location of choice. Modify your sales presentation to focus on the needs of the region, and present solutions that high

gies

When doing business in a redevelopment environment, you will find need to change your operations and marketing tactics to suit the marketplace. A web site can put your business back on the map and put you in contact with vendors and previous customers. You may also be able to accept orders or schedule appointments through a site. E-mail and instant messaging programs can also help you to keep you in constant, immediate contact with important these people.

If do not have access to an office or retail location, consider meeting your customers at their location of choice. Modify your sales presentation to focus on the needs of the region, and present solutions that highlight immediate positive change. You may find yourself to be their best new source for product or service information, and word can travel fast. Engage in more direct, personal marketing efforts that produced results in the early days of American entrepreneurship.

Build A Trust Network With Other Entrepreneurs

Remember, there are thousands – literally – of other entrepreneurs out there looking for ways to rebuild their own businesses. You are far from having to go it alone.

Many entrepreneurs have already begun rebuilding their businesses, yet they struggle because they’re trying the implement same marketing, advertising, and operations strategies they used before Katrina. Traditional strategies won’t produce results, when a geographic market changes so rapidly.

One of the best things you can do, both for yourself and others, is to build a trust network with other entrepreneurs serious about rebuilding their businesses. Share knowledge, contacts, and personal experiences that will help revitalize your market well beyond the areas affected by Katrina. One of the most important rebuilding efforts will be to “reattach” the Katrina-affected region to the rest of the country engaged in traditional commerce. The more you network with determined entrepreneurs, the more business will begin to circulate throughout the south, eventually renewing your entire marketplace, regardless of location. And that’s an important long-term goal.

Stay Away From Con Artists

Remember, don’t take business or establish ties with those looking to make a quick or underhanded buck. These aren’t entrepreneurs; they’re con artists. If you keep them outside of your trust network, they will have to join the rest of the honest workforce before they can participate. You’re aren’t just an entrepreneur – you’re a Katrina entrepreneur, and that makes you tough and smart. Don’t engage in business that might take away from your long-term goals.

Don’t You Ever Give Up

Whether you hear it from them or not, you’ll find that your market needs your entrepreneurial spirit far more than you need a geographic market. New customers are everywhere, especially if you must relocate. Yet, trustworthy, honest businesses will be the necessity in rebuilding the areas affected by Katrina. The sooner you develop a plan of action to achieve your goals, the sooner you will find renewed success through normalcy, instead of adversity.

Find a way each day to make progressive advancement toward your goals. Whether you’re looking to generate enough money to live comfortably, or to be a future Bill Gates, each of us has 24 hours every day to make it happen.

A storm can wash away buildings, homes, and even lives. But a stor