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    Selling Your House - $100,000 Pets
    Is your pet worth $100,000? It may be if you don’t make accommodations for it when selling your home.A Hundred Thousand Dollar Pet?A house I’d seen with a potential buyer in an attractive neighborhood built around two lakes sold for $100,000 less than was typical for the neighborhood. Do you know what caused it to sell for that much less? A pet. Actually, two pets.I can hear you thinking, “How can that be? Surely she doesn’t know what she’s talking about this time. How could two pets reduce the sales price of a home by $100,000? Is that even
    em simple and doable.

    CREATE EASY READING

    I cannot emphasize enough how important it is to structure your article for easy readability. Once you are clear on your message and the information you want to provide, write clearly and concisely.

    By blending prose with bullet points for tools, you allow your reader to skim for useable tools while connecting with you on a personal level.

    • Use headlines and subheads to help your reader scan for information
    • Incorporate bullet points
    • Use numbered lists
    • Use bold highlights sparingly

    Length: Different publications seek varying lengths, but the current “general rule” is 500-700 words for a web article. Newspaper editorials

    4 Tips To Give Your Website A Professional Appearance
    I've heard many people say, it's what's on the inside that counts. Despite that old clich?, business is inherently superficial. Appearances count more importantly than anything. In fact, any confidence man can tell you that in business it is no exaggeration to say appearances are everything.Offline, you always see successful business-people that are clean, well-groomed, and well-dressed, usually in suits and ties. These successful business-people ensure to keep good posture and a kind, trustworthy expression. You never see successful business-peop
    There are hundreds, if not thousands, of publications in print and on the web looking for articles on topics relating to the needs of their audience or clientele. By sharing your expertise you will develop trust, connection and credibility that simply cannot be achieved through advertising.

    In today’s internet landscape you don’t even need a source to send your articles. Adding articles to your own web site provides information for current and potential clients, as well as improves your site’s ranking on the net. With the increasing number of marketing sites, search engines determine ranking by the amount of informative content.

    An added benefit of articles -- writing helps you hone your message and address the key health issues of your niche market.

    So where to begin?

    The simplest way to begin writing an article is to break it into three key ingredients. You want to provide information, incorporate attention getters and create easy reading.

    PROVIDE INFORMATION

    The purpose of an article is to provide information, tools and/or resources for your niche market. Different than a promotional piece, where the goal is to market you and your services, an article addresses a specific issue or concern. Adding a 50-75 word bio slug with a web link at the bottom of the article is a great place for information about you. The article itself should address the issue, not promote how wonderful you are.

    Many of my clients ask “how do I find out what information my niche needs?”

    • Ask your clients. By writing about the specific concerns of your clientele, you can build your community through your commitment to address their needs.
    • Make a list of the common issues your patients face.
    • Address trends (lifestyle, health or seasonal factors that impact your reader)

    Message: Write with a goal in mind. Create more than just a “how to” list; incorporate a message for your patients. The goal of a good article is to enhance learning AND provide actions your reader can implement to change their life.

    • Be personable. Using jargon distances you from your reader. As you shape your message speak to them in language they can relate to on issues that have immediate relevance.
    • Choose engaging examples that highlight your message.
    • Keep the content relevant, focused and succinct.

    INCORPORATE ATTENTION GETTERS

    Title: Draw people in with your title and hook them into the message. Browse through magazines and notice what titles engage you. Then adapt your own.

    Stories: Stories draw your reader in. Keep your writing “alive” by incorporating active language and be sure that it highlights your message.

    Statistics: Statistics or other “data” demonstrate your credibility on the topic and also expand the learning for your reader.

    Tips or tools: Keep them simple and doable.

    CREATE EASY READING

    I cannot emphasize enough how important it is to structure your article for easy readability. Once you are clear on your message and the information you want to provide, write clearly and concisely.

    By blending prose with bullet points for tools, you allow your reader to skim for useable tools while connecting with you on a personal level.

    • Use headlines and subheads to help your reader scan for information
    • Incorporate bullet points
    • Use numbered lists
    • Use bold highlights sparingly

    Length: Different publications seek varying lengths, but the current “general rule” is 500-700 words for a web article. Newspaper editorials

    Hispanic Internet Marketing
    What is Hispanic Internet Marketing? Internet marketing geared specifically towards the growing Hispanic community in the United States and in Latin America as well.Why should you work to reach the Hispanic Market on the internet?You’d be crazy not to!The number of U.S. Hispanic Internet users is expected to hit 20.9 million by 2010, with growth driven primarily by Hispanic youth, according to a new report from eMarketer.By 2010, there will be 3.3 million U.S. Hispanic Internet users - between 3 and 17 years old, 4 million between 18
    d address the key health issues of your niche market.

    So where to begin?

    The simplest way to begin writing an article is to break it into three key ingredients. You want to provide information, incorporate attention getters and create easy reading.

    PROVIDE INFORMATION

    The purpose of an article is to provide information, tools and/or resources for your niche market. Different than a promotional piece, where the goal is to market you and your services, an article addresses a specific issue or concern. Adding a 50-75 word bio slug with a web link at the bottom of the article is a great place for information about you. The article itself should address the issue, not promote how wonderful you are.

    Many of my clients ask “how do I find out what information my niche needs?”

    • Ask your clients. By writing about the specific concerns of your clientele, you can build your community through your commitment to address their needs.
    • Make a list of the common issues your patients face.
    • Address trends (lifestyle, health or seasonal factors that impact your reader)

    Message: Write with a goal in mind. Create more than just a “how to” list; incorporate a message for your patients. The goal of a good article is to enhance learning AND provide actions your reader can implement to change their life.

    • Be personable. Using jargon distances you from your reader. As you shape your message speak to them in language they can relate to on issues that have immediate relevance.
    • Choose engaging examples that highlight your message.
    • Keep the content relevant, focused and succinct.

    INCORPORATE ATTENTION GETTERS

    Title: Draw people in with your title and hook them into the message. Browse through magazines and notice what titles engage you. Then adapt your own.

    Stories: Stories draw your reader in. Keep your writing “alive” by incorporating active language and be sure that it highlights your message.

    Statistics: Statistics or other “data” demonstrate your credibility on the topic and also expand the learning for your reader.

    Tips or tools: Keep them simple and doable.

    CREATE EASY READING

    I cannot emphasize enough how important it is to structure your article for easy readability. Once you are clear on your message and the information you want to provide, write clearly and concisely.

    By blending prose with bullet points for tools, you allow your reader to skim for useable tools while connecting with you on a personal level.

    • Use headlines and subheads to help your reader scan for information
    • Incorporate bullet points
    • Use numbered lists
    • Use bold highlights sparingly

    Length: Different publications seek varying lengths, but the current “general rule” is 500-700 words for a web article. Newspaper editorials

    Ezine Advertising - Essential Tactics (Part 2 of 3 Series)
    What are the 7 essential Q’s you must ask before posting an ad?In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad will be. It also puts you in control of your b
    u are.

    Many of my clients ask “how do I find out what information my niche needs?”

    • Ask your clients. By writing about the specific concerns of your clientele, you can build your community through your commitment to address their needs.
    • Make a list of the common issues your patients face.
    • Address trends (lifestyle, health or seasonal factors that impact your reader)

    Message: Write with a goal in mind. Create more than just a “how to” list; incorporate a message for your patients. The goal of a good article is to enhance learning AND provide actions your reader can implement to change their life.

    • Be personable. Using jargon distances you from your reader. As you shape your message speak to them in language they can relate to on issues that have immediate relevance.
    • Choose engaging examples that highlight your message.
    • Keep the content relevant, focused and succinct.

    INCORPORATE ATTENTION GETTERS

    Title: Draw people in with your title and hook them into the message. Browse through magazines and notice what titles engage you. Then adapt your own.

    Stories: Stories draw your reader in. Keep your writing “alive” by incorporating active language and be sure that it highlights your message.

    Statistics: Statistics or other “data” demonstrate your credibility on the topic and also expand the learning for your reader.

    Tips or tools: Keep them simple and doable.

    CREATE EASY READING

    I cannot emphasize enough how important it is to structure your article for easy readability. Once you are clear on your message and the information you want to provide, write clearly and concisely.

    By blending prose with bullet points for tools, you allow your reader to skim for useable tools while connecting with you on a personal level.

    • Use headlines and subheads to help your reader scan for information
    • Incorporate bullet points
    • Use numbered lists
    • Use bold highlights sparingly

    Length: Different publications seek varying lengths, but the current “general rule” is 500-700 words for a web article. Newspaper editorials

    Two Uranium Exploration Companies Slug It Out in Utah's Lisbon Valley, Part Four
    The area is right, and it may be ripe for a discovery. Early exploration drilling for both companies is now being assayed in Canadian laboratories. Both companies are scheduling more drilling in the very near future. Unlike most promotionally oriented junior uranium exploration companies, the geologists were very tight-lipped. We talked with Foster Wilson, a professional geologist and a director of Mesa Uranium, who refused to even acknowledge optimism on the recent drilling.Mesa’s Thompson said, “We’re evaluating the results from the last holes. We are a
    your message speak to them in language they can relate to on issues that have immediate relevance.
    • Choose engaging examples that highlight your message.
    • Keep the content relevant, focused and succinct.

    INCORPORATE ATTENTION GETTERS

    Title: Draw people in with your title and hook them into the message. Browse through magazines and notice what titles engage you. Then adapt your own.

    Stories: Stories draw your reader in. Keep your writing “alive” by incorporating active language and be sure that it highlights your message.

    Statistics: Statistics or other “data” demonstrate your credibility on the topic and also expand the learning for your reader.

    Tips or tools: Keep them simple and doable.

    CREATE EASY READING

    I cannot emphasize enough how important it is to structure your article for easy readability. Once you are clear on your message and the information you want to provide, write clearly and concisely.

    By blending prose with bullet points for tools, you allow your reader to skim for useable tools while connecting with you on a personal level.

    • Use headlines and subheads to help your reader scan for information
    • Incorporate bullet points
    • Use numbered lists
    • Use bold highlights sparingly

    Length: Different publications seek varying lengths, but the current “general rule” is 500-700 words for a web article. Newspaper editorials

    Don't Neglect Shopping Online For A Mortgage, It Could Save You Tons
    When you are looking for a bank to work with you on a mortgage, don't forget to look online. When looking online for a bank, you have more options available to you. There are many things you need to consider when looking for a bank. You will want to find a bank that is willing to work with you.If you have talked to the banks in your area and do not like what you have found out, try looking on the Internet. When looking online, you may find a bank that has exactly what you are looking for. Just because the bank is not in your town does not mean you can't w
    em simple and doable.

    CREATE EASY READING

    I cannot emphasize enough how important it is to structure your article for easy readability. Once you are clear on your message and the information you want to provide, write clearly and concisely.

    By blending prose with bullet points for tools, you allow your reader to skim for useable tools while connecting with you on a personal level.

    • Use headlines and subheads to help your reader scan for information
    • Incorporate bullet points
    • Use numbered lists
    • Use bold highlights sparingly

    Length: Different publications seek varying lengths, but the current “general rule” is 500-700 words for a web article. Newspaper editorials are typically 500 words. Some e-zines request 1,000 words. It is key to adhere to their requirements.

    • Write short, direct sentences.
    • Segment your paragraphs to aid quick readability.
    • Use engaging, descriptive details and examples.
    • Write less. (Web documents are shorter than their hard copy counterparts)
    • Edit, edit, edit. If you do not need it, cut it.

    Allow yourself to write a “shitty” first draft. This is possibly the most important step in piecing together the article. Let your ideas flow onto the page. Afterwards, go back and hone your story, your tips and your message.

    And remember...just like anything new, you will have a few drafts before you find your voice, your rhythm and your story. Share it with friends. Ask for input from respected colleagues. And before you know it, you will overcome the “fear of the red pen” and you will begin to enjoy sharing your expertise.

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