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    Train a Winning Sales Team: Rounding Third and Heading for Home
    Although I never met the man, I imagine Lou Boudreau would have made one heck of a field sales trainer. In 1942 the 24-year old Cleveland Indians shortstop was promoted to player/manager of his team, and for the next eight years Boudreau did what we, as trainers, are called upon to do every day: demonstrate success, inspire success and cultivate success. Think of it as the triple play of sales training.DEMONSTRATEA seven-time All-Star shortstop, Boudreau was only the second manager to take the Indians to a World Series Championship, and no one has done so since. Clearly, he was a man who demonstrated success. As field sales trainers we must similarly make success a habit. A field contact with a trainer may be the first “in situ” opportunity a new rep has to test their impressions of the company, and possibly selling in general. Is what we say consistent with the corporate sales direction? Is what we do consistent with what we say? Most importantly, are we successful at gaining customer commitment and moving the sales process forward?Inexperienced reps may need guidance on effective territory management and specific techniques for gaining access to prospects. Experienced reps are more familiar with the demands of the position, so their concerns are usually more territory-specific. Their willingness to accept us as role models may depend on how well we demonstrate successful resolution of field challenges: “The key thought leader in my area is on the speaker’s bureau for Competitor X. How can I compete with that?” “Most of my key decision makers won’t see reps. What can I do to impact their decision making process?” Established reps need to know that we have successfully overcome similar challenges and can give them strategies to do the same.Demonstrating success is also vital because as field sales trainers we hold a uniquely dual role in the sales organization. In addition to the time we spend training and coaching sales reps
    urce: http://EzineArticles.com/?expert=Julia_Tang

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    The Benefits of Co-Publishing

    There are a number of publishers, printers, and mail order dealers who publish their own mailorder magazine. They make their profit by selling advertising space to others in addition to selling their own offers. They offer others (Co-Publishers) a sizable discount for ad space in return for mailing a small number of each issue.

    Many mailorder dealers, for one reason or another, prefer to act as a co-publisher rather than sending out their own adsheet, circular or magazine. They do not have all the expense and hastle of laying out the copy, printing, etc., and a good co-publishing program gives them nearly the same exposure.

    If you are tied in with top quality magazines or adsheets you can make a reasonable profit through co-publishing. You handle it as if it were your own publication, getting ads on your product or service at a good discount plus you get additional commissions for subscriptions and ads you obtain for the Prime Publisher. Quite often prime publishers will give a commission on their own products which are sold through your efforts with orders coming direct to you.

    For best response you should mail to your own name list and to dealers, etc., in the mailorder business, who are not yet advertising in the publications you are offering.

    Co-Publishing and the Inner Circle!

    How does co-publishing relate to the inner circle of mailorder? You place your ad in a trade magazine or adsheet that is co-publishable by sending your ad and remittance to the co-publisher, who will forward the same, usually with 50% of your payment to the Prime Publisher. Your ad will appear in the next issue and the publisher will send you full details on becoming a co-publisher.

    As a co-publisher, you generally get your future ads placed at one-half the published rate; 50% commission on ads you obtain; 50% on subscriptions received; 50% on products advertised in the publications that are to be ordered through you, the Co-Publisher, and from 20 to 100 or so publications, for your own mailings. You simply stamp your name and address as co-publisher, and mail out! If your ads don't pull, you may still come out ahead from orders that come to you as the co-publisher.

    When you receive orders, retain 50% (or whatever amount is the agreed commission) and forward the balance with the order, to the Prime Publisher... He will take it from there... It's that simple. Nothing difficult, deep, dark or mysterious about Co-Publishing. The Prime Publisher's name and address does not usually appear on the publication. Orders are directed to you.

    The number of orders you receive will depend on who you mail them to. If you mail to other Co-Publishers, orders obtained will usually be for small one-inch ads. They will reserve expenditures for large ads, until they become Co-Publishers of the publication themselves thus getting their advertising at one-half rates!

    If your mailings are directed to mailorder beginners, opportunity seekers, or direct to the consumer, orders you receive will probably be for books or products offered under "Order From Co-Publisher" ads. Your own ad, of course, gets full circulation based on the total published and distributed for that particular issue.

    You must receive sufficient response to pay for your ads and for the expense of mailing out the publications, plus a reasonable profit.

    There are many fine trade magazines and adsheets in the mailorder business that you may co-publish. As you progress and gain knowledge you will probably receive free copies of a number of the better ones to use for your business requirements.

    These kind of publications are "In Print" quickly with no long waiting for your ad to appear. They reach an amazing number of small homeworkers and opportunity seekers. If your product or service appeals to these readers and the rates are right, you should get good response. The prime reasons for using these magazines and adsheets are:

    1. You get the agreed discount on your advertising after the first time in exchange for mailing a few copies.

    2. You earn a specified commission on all new co-publishers and advertisers you get for the publisher.

    3. You will receive a discount on all future advertising as long as you continue to co-publish.

    4. Of course, you should get some business from your own ads as well.

    Include a copy of the magazine or adsheet in orders you fill and in your mails, or advertise that you send them free for payment of the postage cost. Using these methods, your postage cost to mail your copies is zero.

    Another reason for co-publishing various magazines is that many of them do not require camera-ready copy. Some do an excellent job of typesetting and offer this service free. Items selling in these publications generally sell for $15.00 or less.

    How to Make Money Even When Your Ads Don't Pull!

    This is a little more information on the "Riskless Ad Method" for the Co-publisher.

    Step 1:

    Advertise in mail order magazines and ad sheets that you offer Co-publishing. As mentioned earlier the price you have to pay for your ad is usually the full scheduled price for the first time, then 50% discount thereafter as long as you continue to Co-publish the magazine or mailorder adsheet.

    Step 2:

    You generally receive 50% commission on ads, subscriptions, etc., that are placed through you, so with the copies you receive and mail you can make money, as long as you stay with top quality publications carrying many articles of interest to mailorder dealers and money-seeking enthusiasts, and which offer good products or services at reasonable price.

    Step 3

    Distribute you magazine to people who are likely to place ads, etc. Check for firms who advertise in one co-publisher magazine and not in another. Send them a copy of the magazine they are not currently co-publishing or advertising. Since the publisher's name is not printed on the magazines, readers will have to order through you. When they order you make 50% and sometimes more. Go through all the literature and information you receive, from your various ads and contacts, with a fine tooth comb. You have paid for it all and somewhere within the pages of the publications you receive you will find the good programs to fit your individual business plans. YES! By Co-publishing you can make money from both your ads and from mailing copies. If you want to advertise through Internet, there are a number of ways to do co-op: ezine co-op, JV partners, swap solo ads... and more. You are welcome to visit http://www.best-internet-businesses.com to get more advertising ideas.

    ---------------------------------------------------------
    Julia Tang publishes Smart Online Business Tips, a fresh
    and informative newsletter dedicated to supporting people
    like you! To find out the best online business opportunities,
    and to discover hundreds more proven and practical internet
    marketing secrets, plus FREE internet marketing products
    worth over $200, visit: http://www.best-internet-businesses.com
    ----------------------------------------------------------

    Note:You may use this article in your ezine or on your site as long as the article and resource box remain unchanged

    Other Recent EzineArticles from the Writing-and-Speaking:Writing Category:

    received; 50% on products advertised in the publications that are to be ordered through you, the Co-Publisher, and from 20 to 100 or so publications, for your own mailings. You simply stamp your name and address as co-publisher, and mail out! If your ads don't pull, you may still come out ahead from orders that come to you as the co-publisher.

    When you receive orders, retain 50% (or whatever amount is the agreed commission) and forward the balance with the order, to the Prime Publisher... He will take it from there... It's that simple. Nothing difficult, deep, dark or mysterious about Co-Publishing. The Prime Publisher's name and address does not usually appear on the publication. Orders are directed to you.

    The number of orders you receive will depend on who you mail them to. If you mail to other Co-Publishers, orders obtained will usually be for small one-inch ads. They will reserve expenditures for large ads, until they become Co-Publishers of the publication themselves thus getting their advertising at one-half rates!

    If your mailings are directed to mailorder beginners, opportunity seekers, or direct to the consumer, orders you receive will probably be for books or products offered under "Order From Co-Publisher" ads. Your own ad, of course, gets full circulation based on the total published and distributed for that particular issue.

    You must receive sufficient response to pay for your ads and for the expense of mailing out the publications, plus a reasonable profit.

    There are many fine trade magazines and adsheets in the mailorder business that you may co-publish. As you progress and gain knowledge you will probably receive free copies of a number of the better ones to use for your business requirements.

    These kind of publications are "In Print" quickly with no long waiting for your ad to appear. They reach an amazing number of small homeworkers and opportunity seekers. If your product or service appeals to these readers and the rates are right, you should get good response. The prime reasons for using these magazines and adsheets are:

    1. You get the agreed discount on your advertising after the first time in exchange for mailing a few copies.

    2. You earn a specified commission on all new co-publishers and advertisers you get for the publisher.

    3. You will receive a discount on all future advertising as long as you continue to co-publish.

    4. Of course, you should get some business from your own ads as well.

    Include a copy of the magazine or adsheet in orders you fill and in your mails, or advertise that you send them free for payment of the postage cost. Using these methods, your postage cost to mail your copies is zero.

    Another reason for co-publishing various magazines is that many of them do not require camera-ready copy. Some do an excellent job of typesetting and offer this service free. Items selling in these publications generally sell for $15.00 or less.

    How to Make Money Even When Your Ads Don't Pull!

    This is a little more information on the "Riskless Ad Method" for the Co-publisher.

    Step 1:

    Advertise in mail order magazines and ad sheets that you offer Co-publishing. As mentioned earlier the price you have to pay for your ad is usually the full scheduled price for the first time, then 50% discount thereafter as long as you continue to Co-publish the magazine or mailorder adsheet.

    Step 2:

    You generally receive 50% commission on ads, subscriptions, etc., that are placed through you, so with the copies you receive and mail you can make money, as long as you stay with top quality publications carrying many articles of interest to mailorder dealers and money-seeking enthusiasts, and which offer good products or services at reasonable price.

    Step 3

    Distribute you magazine to people who are likely to place ads, etc. Check for firms who advertise in one co-publisher magazine and not in another. Send them a copy of the magazine they are not currently co-publishing or advertising. Since the publisher's name is not printed on the magazines, readers will have to order through you. When they order you make 50% and sometimes more. Go through all the literature and information you receive, from your various ads and contacts, with a fine tooth comb. You have paid for it all and somewhere within the pages of the publications you receive you will find the good programs to fit your individual business plans. YES! By Co-publishing you can make money from both your ads and from mailing copies. If you want to advertise through Internet, there are a number of ways to do co-op: ezine co-op, JV partners, swap solo ads... and more. You are welcome to visit http://www.best-internet-businesses.com to get more advertising ideas.

    ---------------------------------------------------------
    Julia Tang publishes Smart Online Business Tips, a fresh
    and informative newsletter dedicated to supporting people
    like you! To find out the best online business opportunities,
    and to discover hundreds more proven and practical internet
    marketing secrets, plus FREE internet marketing products
    worth over $200, visit: http://www.best-internet-businesses.com
    ----------------------------------------------------------

    Note:You may use this article in your ezine or on your site as long as the article and resource box remain unchanged

    Other Recent EzineArticles from the Writing-and-Speaking:Writing Category:

    meworkers and opportunity seekers. If your product or service appeals to these readers and the rates are right, you should get good response. The prime reasons for using these magazines and adsheets are:

    1. You get the agreed discount on your advertising after the first time in exchange for mailing a few copies.

    2. You earn a specified commission on all new co-publishers and advertisers you get for the publisher.

    3. You will receive a discount on all future advertising as long as you continue to co-publish.

    4. Of course, you should get some business from your own ads as well.

    Include a copy of the magazine or adsheet in orders you fill and in your mails, or advertise that you send them free for payment of the postage cost. Using these methods, your postage cost to mail your copies is zero.

    Another reason for co-publishing various magazines is that many of them do not require camera-ready copy. Some do an excellent job of typesetting and offer this service free. Items selling in these publications generally sell for $15.00 or less.

    How to Make Money Even When Your Ads Don't Pull!

    This is a little more information on the "Riskless Ad Method" for the Co-publisher.

    Step 1:

    Advertise in mail order magazines and ad sheets that you offer Co-publishing. As mentioned earlier the price you have to pay for your ad is usually the full scheduled price for the first time, then 50% discount thereafter as long as you continue to Co-publish the magazine or mailorder adsheet.

    Step 2:

    You generally receive 50% commission on ads, subscriptions, etc., that are placed through you, so with the copies you receive and mail you can make money, as long as you stay with top quality publications carrying many articles of interest to mailorder dealers and money-seeking enthusiasts, and which offer good products or services at reasonable price.

    Step 3

    Distribute you magazine to people who are likely to place ads, etc. Check for firms who advertise in one co-publisher magazine and not in another. Send them a copy of the magazine they are not currently co-publishing or advertising. Since the publisher's name is not printed on the magazines, readers will have to order through you. When they order you make 50% and sometimes more. Go through all the literature and information you receive, from your various ads and contacts, with a fine tooth comb. You have paid for it all and somewhere within the pages of the publications you receive you will find the good programs to fit your individual business plans. YES! By Co-publishing you can make money from both your ads and from mailing copies. If you want to advertise through Internet, there are a number of ways to do co-op: ezine co-op, JV partners, swap solo ads... and more. You are welcome to visit http://www.best-internet-businesses.com to get more advertising ideas.

    ---------------------------------------------------------
    Julia Tang publishes Smart Online Business Tips, a fresh
    and informative newsletter dedicated to supporting people
    like you! To find out the best online business opportunities,
    and to discover hundreds more proven and practical internet
    marketing secrets, plus FREE internet marketing products
    worth over $200, visit: http://www.best-internet-businesses.com
    ----------------------------------------------------------

    Note:You may use this article in your ezine or on your site as long as the article and resource box remain unchanged

    Other Recent EzineArticles from the Writing-and-Speaking:Writing Category:

    s or services at reasonable price.

    Step 3

    Distribute you magazine to people who are likely to place ads, etc. Check for firms who advertise in one co-publisher magazine and not in another. Send them a copy of the magazine they are not currently co-publishing or advertising. Since the publisher's name is not printed on the magazines, readers will have to order through you. When they order you make 50% and sometimes more. Go through all the literature and information you receive, from your various ads and contacts, with a fine tooth comb. You have paid for it all and somewhere within the pages of the publications you receive you will find the good programs to fit your individual business plans. YES! By Co-publishing you can make money from both your ads and from mailing copies. If you want to advertise through Internet, there are a number of ways to do co-op: ezine co-op, JV partners, swap solo ads... and more. You are welcome to visit http://www.best-internet-businesses.com to get more advertising ideas.

    ---------------------------------------------------------
    Julia Tang publishes Smart Online Business Tips, a fresh
    and informative newsletter dedicated to supporting people
    like you! To find out the best online business opportunities,
    and to discover hundreds more proven and practical internet
    marketing secrets, plus FREE internet marketing products
    worth over $200, visit: http://www.best-internet-businesses.com
    ----------------------------------------------------------

    Note:You may use this article in your ezine or on your site as long as the article and resource box remain unchanged

    Other Recent EzineArticles from the Writing-and-Speaking:Writing Category:

    urce: http://EzineArticles.com/?expert=Julia_Tang

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