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After working in law offices for over 20 years, I love working out of my home and car.I travel to - Use target keywords in the headline - Think relevance, relevance, relevance. The landing page should be specific to the target keywords. - Split test 2 ads at a time and experiment with copy, order of words etc. Find the ad with the better CTR and replace the loser with another ad to compete with the winner. Rinse and repeat. - Get creative in your keyword research to find overlooked quality terms and strings. Wordtracker, lexfn, google keyword tools, overture keyword tool etc. - Use negative keywords to avoid wasting money - it will also improve your CTR. Give up your day job, work online! Are you tired of having to go to work every day? Do you want to earn a second income and one day quit your job? If you answered yes to the above 2 questions then we are thinking along the same lines. I am currently working in the UK in a governmental job. 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