ry day, but to get consumers to visit your site it is important to choose the right products and employ a good marketing strategy. This section of the tutorial won't cover the marketing aspect, but will focus on finding the right products to sell on your website.

The same basic principles apply and so we'll focus on finding products, determining supply and demand, and analyzing your compet

Product Research Basic Principles Introduction

Of all the questions we receive here at Doba, the question of what to sell is far and away the most frequently asked. Many of our customers ask us to tell them exactly which products to sell. Though we may give an example here or there, we generally shy away from telling people exactly what products we think will sell well.

Why? Because what sells well is whatever is in high demand and low supply, and in retail, the supply and demand changes as often as the tides.

Instead of telling you which products to sell, we would rather empower you to discover products on your own—products that you can most effectively market. To achieve that goal, this tutorial presents four articles that reveal basic research principles and techniques:

• This opening article, "Principles of Product Research," introduces the guiding principles of effective product research and selection.
• "Online Auction Research" reveals techniques for finding products that may sell well on eBay and other online auctions.
• "Website Research" presents techniques and tools for researching products to sell on your webstore.
• "Alternate Sales Venues" suggests other sales venues to consider during your research.

Read More Website research Conducting your business off eBay can mean higher profit margins per sale, but also presents the challenge of getting traffic to your site. eBay already gets millions of interested shoppers to their site every day, but to get consumers to visit your site it is important to choose the right products and employ a good marketing strategy. This section of the tutorial won't cover the marketing aspect, but will focus on finding the right products to sell on your website.

The same basic principles apply and so we'll focus on finding products, determining supply and demand, and analyzing your competi

e think will sell well.

Why? Because what sells well is whatever is in high demand and low supply, and in retail, the supply and demand changes as often as the tides.

Instead of telling you which products to sell, we would rather empower you to discover products on your own—products that you can most effectively market. To achieve that goal, this tutorial presents four articles that reveal basic research principles and techniques:

• This opening article, "Principles of Product Research," introduces the guiding principles of effective product research and selection.
• "Online Auction Research" reveals techniques for finding products that may sell well on eBay and other online auctions.
• "Website Research" presents techniques and tools for researching products to sell on your webstore.
• "Alternate Sales Venues" suggests other sales venues to consider during your research.

Read More Website research Conducting your business off eBay can mean higher profit margins per sale, but also presents the challenge of getting traffic to your site. eBay already gets millions of interested shoppers to their site every day, but to get consumers to visit your site it is important to choose the right products and employ a good marketing strategy. This section of the tutorial won't cover the marketing aspect, but will focus on finding the right products to sell on your website.

The same basic principles apply and so we'll focus on finding products, determining supply and demand, and analyzing your compet

eveal basic research principles and techniques:

• This opening article, "Principles of Product Research," introduces the guiding principles of effective product research and selection.
• "Online Auction Research" reveals techniques for finding products that may sell well on eBay and other online auctions.
• "Website Research" presents techniques and tools for researching products to sell on your webstore.
• "Alternate Sales Venues" suggests other sales venues to consider during your research.

Read More Website research Conducting your business off eBay can mean higher profit margins per sale, but also presents the challenge of getting traffic to your site. eBay already gets millions of interested shoppers to their site every day, but to get consumers to visit your site it is important to choose the right products and employ a good marketing strategy. This section of the tutorial won't cover the marketing aspect, but will focus on finding the right products to sell on your website.

The same basic principles apply and so we'll focus on finding products, determining supply and demand, and analyzing your compet

products to sell on your webstore.

"Alternate Sales Venues" suggests other sales venues to consider during your research.

Read More Website research Conducting your business off eBay can mean higher profit margins per sale, but also presents the challenge of getting traffic to your site. eBay already gets millions of interested shoppers to their site every day, but to get consumers to visit your site it is important to choose the right products and employ a good marketing strategy. This section of the tutorial won't cover the marketing aspect, but will focus on finding the right products to sell on your website.

The same basic principles apply and so we'll focus on finding products, determining supply and demand, and analyzing your compet

ry day, but to get consumers to visit your site it is important to choose the right products and employ a good marketing strategy. This section of the tutorial won't cover the marketing aspect, but will focus on finding the right products to sell on your website.

The same basic principles apply and so we'll focus on finding products, determining supply and demand, and analyzing your competitors.

Choosing your niche

The hardest part of opening an e-commerce site is knowing what to sell. It'd be great if we could jump right into opening a store selling everything under the sun. In fact, many of our members try to do just that. They want to open a store with every product available at Doba. However, effectively marketing a huge product line like that is nearly impossible.

When asked, "Who is your target market?," "Everyone" is almost always the worst answer you could give. In trying to target "everyone," many new website owners end up failing to target anyone at all. Marketing dollars are spread too thin and website content isn't focused enough to be ranked well by search engines resulting in almost zero visitors to the website.

One of the nice things about selling for a specific market is... Read More